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FieldsFansChicago.org Steps Up Its
"Selfridges Come Home To Chicago" Campaign
FOR IMMEDIATE RELEASE
Steps Up Its Campaign
Come Home to Chicago and Restore Marshall Field's!"
For more information:
McKay or Leslie Singer, +1.312.662.8980
Email: regards AT fieldsfanschicago.org
organization FieldsFansChicago is stepping up its
campaign to bring Selfridges back to Chicago and "Restore Marshall Field's." Specifically, the organization is
working to lure London's Selfridges Group and the family of Canadian
entrepreneur and philanthropist Galen Weston to make a deal to restore the
international retail and cultural destination Marshall Field & Company back
to State Street. Indeed, a whole new chapter in the story of Mr. Selfridge could be written.
refreshed efforts are in response to news reports that Macy's, Inc. is
reviewing options for maximizing stockholder value by redeveloping,
reconfiguring, downsizing, or even selling part or all of the formerly
world-renowned Marshall Field's flagship store at 111 North State Street. But
we of FieldsFansChicago say that the maximum value of
this asset is far from realized while the store remains another Macy's and can
only be unlocked when it is operated once again as the unique Marshall Field's.
To support this, FieldsFansChicago has refreshed several initiatives:
awareness of the unrealized value of Marshall Field's. Inform Macy's stockholders, business
and civic leaders, and the shopping public that The Wall Street Journal recently valued the State Street store at $1.74 billion, a value that is
maximized when the store is operated with the Marshall Field's trade name,
which itself was valued at $419 million in SEC 10-K filings before the name was
mothballed. Today, Macy's market cap was $12.4 billion.
pin-on button campaign.
Distribution of yellow pin-on buttons that say, "Selfridges Come Home to
Chicago" have been added to FieldsFansChicago's previous distribution of “Time to Bring Back Marshall Field's” buttons and
stickers. Over 142,000 buttons and stickers have been distributed so far.
bookmark flyer distribution.
Over 175,000 bookmark-style flyers have been distributed, educating all about
why the restoration of Marshall Field's to State Street is a good deal for
everyone and the unique historic connection between Marshall Field's and
- "Selfies for Selfridges." This is a new social media campaign on Twitter, Facebook, and Instagram, where
Chicagoans and Chicago visitors show support for our latest efforts by posing
under the Marshall Field's clock on State Street with Selfridges and Marshall
Field's signs and pin-on buttons.
Buttons and bookmark flyers will be
distributed and "Selfies for Selfridges" will be
taken at various times on Black Friday, November 27, 2015, as well as Saturday
afternoons through Christmas. See contact details for exact times.
attribute its world-class pedigree to the DNA of the internationally renowned
Marshall Field & Company on State Street. There, Harry Gordon Selfridge
started his career by playing a pivotal role for 25 years in defining the
Marshall Field & Company that was experienced throughout the 20th century.
For his second act, Mr. Selfridge translated and replicated his Field's
experience by creating London's own world-class emporium, Selfridge & Co.,
on Oxford Street. Today, Selfridges is considered the "best department store in
the world" by the Intercontinental Group of Department stores. Reciprocally,
Marshall Field & Company on State Street successfully interpreted and
implemented a Chicago version of Selfridges Oxford Street "stores within a
store" concept during the early 2000s, before Field's was converted to Macy's.
Weston and his family are the masterminds behind the current world-class
success of Selfridges. Through Selfridges Group, the Galen Weston family
successfully operates other historic department and specialty stores under
their original names and styles in Canada, United Kingdom, and Europe. And the
Galen Weston family operates the largest grocery and drug store chains in
Canada, Loblaw and Shoppers Drug Mart, as well as Canada's expansive Choice
Properties REIT. For several decades, Chicago was the base of Galen Weston's
U.S. retail operations.
People want more
than Marshall Field’s nostalgia and historical markers at State
Street—they want the Marshall Field's experience restored as a vibrant,
contemporary, world-class emporium. Surveys of more than 2,000 shoppers from
2009 to 2012 showed that 4 out of 5 people interviewed overwhelmingly prefer
Marshall Field's to Macy's.
For further information, contact James
McKay or Leslie Singer at +1.312.662.8980
or email to regards AT fieldsfanschicago.org
FieldsFansChicago is solely responsible for the content of
this press release. It is not
connected with nor endorsed by Selfridges Group, the Galen Weston family,
Macy's, Inc., or others.