– darrid.com

– Matchless Field's

– Chicago Postcard
...Museum Exhibit

Marshall Field's:
More Than A Name

For over 150 years, Marshall Field’s defined Chicago as an international city. More than just a department store and major tourist destination, Field’s set the standards for world-class quality in service, fashion, merchandise, food and culture. The world recognizes Marshall Field’s–once Chicago’s number three destination–as synonymous with Chicago at its very best.
In 2006, Macy’s took away our beloved Marshall Field’s and made it one of over 800 Macy’s. Macy’s is no Marshall Field’s! Our group is working hard to restore this icon’s distinctively Chicago quality, service and culture, as well as the name “Marshall Field’s.” Simply putting a “Marshall Field’s” sign on a “Macy’s quality” store won’t do.

Marshall Field’s Can Be Brought Back!

While Macy’s has disregarded tens of thousands of petition signatures and letters in support of Field’s, it is starting to listen to a sustained reduction in sales at former Field’s stores. We urge you to send a message to Macy’s that Marshall Field’s must be brought back. The best way to do this is not to shop at Macy’s until Field’s is revived. Macy’s must come to understand that former Field’s stores are only of maximum value when they are operated as Marshall Field’s in quality, service & name. Every dollar you spend at Macy’s—and Bloomingdale’s—is a vote against bringing back Marshall Field’s. Every dollar you spend at Carson’s, Crate & Barrel, Garrett Popcorn, Nordstom’s, Von Maur, Sears, Fannie May or any other store sends a mes- sage to Macy’s that it must bring back Marshall Field’s. We want Field’s! Please urge your family and friends to help bring Back Field’s—Boycott Macy's.

Thanks for all the great memories. For years you helped to bring us a wonderful shopping experience at Marshall Field's. We will never forget the great store that you helped build. Please leave your memories on on our blog. We'd love to hear from you.
— Gail, Feb. 7, 2008

FieldsFansChicago.org organizers steadfastly maintain, "As we continue our grassroots efforts to bring back Marshall Field's in all its glory, it is good to keep in mind that in corporate America, anything can happen. After seven years as part of Daimler, Chrysler is again an independent American auto company. 'AT&T Wireless' became 'Cingular' only to reverse course back to 'AT&T'. Great brands, like the Ford Taurus, can be resurrected after much consumer demand. And CEOs can admit they've lost touch with giving their customers what they really want, as the CEO of Starbuck's recently did. With the widespread perception that the conversion from Marshall Field's to Macy's is a huge corporate blunder, we look unflinchingly to the future and keep emphasizing that although Field's is gone for now, it can indeed come back--just as Coke did when consumers rejected New Coke. It is only a matter of time until those visionary business and civic leaders with the needed clout come forward to do what needs to be done.

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