– darrid.com

– Matchless Field's

– Chicago Postcard
...Museum Exhibit

Marshall Field's:
More Than A Name

For over 150 years, Marshall Field’s defined Chicago as an international city. More than just a department store and major tourist destination, Field’s set the standards for world-class quality in service, fashion, merchandise, food and culture. The world recognizes Marshall Field’s–once Chicago’s number three destination–as synonymous with Chicago at its very best.
In 2006, Macy’s took away our beloved Marshall Field’s and made it one of over 800 Macy’s. Macy’s is no Marshall Field’s! Our group is working hard to restore this icon’s distinctively Chicago quality, service and culture, as well as the name “Marshall Field’s.” Simply putting a “Marshall Field’s” sign on a “Macy’s quality” store won’t do.

Marshall Field’s Can Be Brought Back!

While Macy’s has disregarded tens of thousands of petition signatures and letters in support of Field’s, it is starting to listen to a sustained reduction in sales at former Field’s stores. We urge you to send a message to Macy’s that Marshall Field’s must be brought back. The best way to do this is not to shop at Macy’s until Field’s is revived. Macy’s must come to understand that former Field’s stores are only of maximum value when they are operated as Marshall Field’s in quality, service & name. Every dollar you spend at Macy’s—and Bloomingdale’s—is a vote against bringing back Marshall Field’s. Every dollar you spend at Carson’s, Crate & Barrel, Garrett Popcorn, Nordstom’s, Von Maur, Sears, Fannie May or any other store sends a mes- sage to Macy’s that it must bring back Marshall Field’s. We want Field’s! Please urge your family and friends to help bring Back Field’s—Boycott Macy's.

Thanks for all the great memories. For years you helped to bring us a wonderful shopping experience at Marshall Field's. We will never forget the great store that you helped build. Please leave your memories on on our blog. We'd love to hear from you.
— Gail, Feb. 7, 2008

FieldsFansChicago.org organizers steadfastly maintain, "As we continue our grassroots efforts to bring back Marshall Field's in all its glory, it is good to keep in mind that in corporate America, anything can happen. After seven years as part of Daimler, Chrysler is again an independent American auto company. 'AT&T Wireless' became 'Cingular' only to reverse course back to 'AT&T'. Great brands, like the Ford Taurus, can be resurrected after much consumer demand. And CEOs can admit they've lost touch with giving their customers what they really want, as the CEO of Starbuck's recently did. With the widespread perception that the conversion from Marshall Field's to Macy's is a huge corporate blunder, we look unflinchingly to the future and keep emphasizing that although Field's is gone for now, it can indeed come back--just as Coke did when consumers rejected New Coke. It is only a matter of time until those visionary business and civic leaders with the needed clout come forward to do what needs to be done.

Annual Macy's, Inc. Shareholder Meeting:
Marshall Field's Supporters Confront Macy's CEO Terry Lundgren
About Restoring Chicago's Icon

(CINCINNATI, May 16, 2008) Chicago-based shareholders and representatives from FieldsFansChicago.org and Macy's CEO, Chairman and President Terry Lundgren engaged in a sometimes-heated Q & A about returning Marshall Field's to Chicago. The ten-minute long Q & A was at the end of Macy's 2008 Annual Shareholders Meeting in Cincinnati which was attended by hundreds.

Shareholder Daniel Harcourt of Schaumburg pinned on a button that said, "I Want My Marshall Field's" as he confronted Mr. Lundgren. "My Macy's is what you're pushing for, but for me and most of my Chicago neighbors, I want my Marshall Field's." READ MORE

Over 109,000 Leaflets Distributed
on State Street & elsewhere

Over 102,000 Buttons & Lapel Stickers distributed world-wide.

The dedicated efforts of supporters of the restoration of Marshall Field's in quality, service and merchandise, as well as name, have recently reached significant milestones. READ MORE

THREE WAYS TO GET STARTED

Spread the word
— Download, print and distribute leaflets.

Show your loyalty to Marshall Field's
— Wear one of our pin-on Buttons.

Stay in touch about upcoming activities and rallies where you can help bring back Field's
— Sign up for our email newsletter.