Thoughtful comments and respectful opinions on the switch from Marshall Field's to Macy's are welcome below. Off-topic, slanderous, disrespectful or abusive posts willnot be included at the host's discretion, although an attempt will be made to contact the author, assuming a valid email address is provided with the post. Please remember that this is a blog for opinions of Field's Fans. Due to problems with spam, posts are moderated and may take several hours to appear. Thank you for your patience.

Blog posts from January 8, 2007, back to October 7, 2006.

Please lick to return to the most recent posts.

Date: Mon, January 8, 2007,  10:34 pm CT
Posted by: K Stockman

I saw on the news that they said Macy's didn't do very well this year. Well that made me so happy! Hopefully marshall fields customers will continue to not shop there. My mom used to buy me something from marshall fields every year for christmas and she didn't even step into the store once this time.

Date: Mon, January 8, 2007,  9:07 pm CT
Posted by: Alan

I was looking for some decorative homeware (i.e. china, crystal, etc.) and found another alternative. C.D. Peacock. Neiman-Marcus was a bit too pricey for me, and Bloomingdale's, of course, wasn't an option, so I wandered into Peacock, and found some interesting porcelain and crystal homewares. In terms of attitude, they are the complete opposite of Tiffany (which otherwise would be another good alternative), where, at least during Christmas, shoppers had to stand in a line for the privilege of being served by an associate.

Date: Mon, January 8, 2007,  6:18 pm CT
Posted by: Alan

I found it interesting that one of the web ads on the Tribune editorial page is the Harris Bank "we're not changing our name" ad. Can Carson's be far behind?

Date: Mon, January 8, 2007,  3:49 pm CT
Posted by: Kyle Folbrecht

Communism (red star) came to an end in Europe and most of the world, right? This means that eventually, Macy's will meet its demise.

Date: Mon, January 8, 2007,  12:59 pm CT
Posted by: Jim McKay

Regarding the Tribune editorial, it's good to see the issue acknowledged. It's helpful and truthful when they write, "Some call the name change the biggest marketing mistake since the New Coke debacle of 1985" or question the absurdity of Federated's survey's from 2005 when they said Chicagoans wouldn't care. So it's important to respect the Trib as acknowledging things like that plus the whole issue. Of course, the editorial fails to address several issues. Two that stand out for me is the huge impact on tourism in Chicago. Another is, contrary to what the editorial suggests, the quality at Field's, even up until the FDS takeover, was hugely superior to Macy's. Again, writing a letter to the editor is a huge help for our cause. When doing so, remember it is helpful to our cause to be respetful of the Tribune printing an opinion that questions the logic of FDS.

http://www.chicagotribune.com/news/opinion/chi-0701080156jan08,1,432863 5.story?coll=chi-opinionfront-hed

"The boycott is working."

Date: Mon, January 8, 2007,  12:55 pm CT
Posted by: Tina

An independent close-out store near my home has had a big sign up for months on their front lawn near the driveway: "Macy's Closeouts--up to 90% off!" Seems their items won't sell even at bargain basement prices.

I got a Macy's gift card as a holiday gift this year, and all I plan on buying with it are Frangos. Nothing else in any of the recent Macy*mart ads have sparked my interest at all.

Bring Field's back!

Date: Mon, January 8, 2007,  10:24 am CT
Posted by: C.

Thanks for your efforts!

Although I'm way out here in Colorado, there are several of us who will have nothing to do with Macy's SIMPLY because of the Field's debacle. They recently changed over all of the Foley's stores to Macy's. My wife and I used to shop Foley's on a semi-regular basis. No more.

These people made a serious mistake and I think they will have a difficult time ever admitting it.

Perhaps if we can prove that there are people like me ALL ACROSS THE COUNTRY who are avoiding Macy's just because of what they did to Marshall Field's, we can show it is NOT just an issue isolated in Chicago.

I may consider shopping Macy's if, at a MINIMUM, they return the Marshall Field's name to the State Street store.

Date: Mon, January 8, 2007,  10:15 am CT
Posted by: L.

We miss Field's in Minneapolis too! And Macy's SUCKS!

Date: Mon, January 8, 2007,  9:50 am CT
Posted by: Bob in DC)

Brad/et etc.: Further to our mutual curiosity of hiring L&T's Fifth Avenue manager for State Street, one of my friends in retail management pointed out that this position is primarily operational, and that the operation of an owned 100 year-old multi-story standalone structure is completely different than leased mall space, and that is perhaps the unique advantage that Ms. Pehoe (or whatever) would be bringing to the job versus virtually all the 800+ Federated store managers. We can only hope that Lord & Taylor's more attractive merchandising and, in my view, better maintenance of their stores, is brought with her.

Date: Mon, January 8, 2007,  8:42 am CT
Posted by: Alan

Catch the editorial from the Tribune?

http://www.chicagotribune.com/news/opinion/chi-0701080156jan08,1,4328635.story?coll=chi-opinionfront-hed

It lays out Federated's challenge (Miracle on State Street), and presents some moderately pro-Field's comments (with the usual bits that beneath the surface, Field's wasn't what it was). Of course that's true, but Macy's is even worse.

As others have pointed out, I'm not sure an L&T manager is up to the task. Of course, bringing back the name would be a good start. It's up to Federated to make that move.

Date: Sun, January 7, 2007,  8:23 pm CT
Posted by: Clint

Macy's forgot to pay the liquor license at Papa FaBarre's at the downtown St. Louis Famous-Barr (macy's). Can you imagine this happening at the Walnut Room? Another example of Macy's dropping the ball. (See the link to the story below)

http://www.stltoday.com/stltoday/news/stories.nsf/stlouiscitycounty/story/93F397225ECC73FE8625725B00228EEE?OpenDocument

Date: Sun, January 7, 2007,  8:02 pm CT
Posted by: JamesinMinneapolis

HI All----

I was paaing through the Nicollet Mall store today and I spotted my old friend, X working again today. I posted about him a couple of weeks ago and it was so grand to see him again today. And he was in excellent humour today telling me all about Donald Trump shirts.

He also stated he is estimating that business at Nicollet Mall is down at least 15% since the downgrading by macy's. Other comments, and I really trust his instincts: It is clear they do not know their niche; now we will be changing directions every 18 months----which as anyone from the floor will tell you is too soon---it's not long enough to develop anything with a clientele; everyday it's a comedy with memos from above clearly dictated by people who know nothing about dealing with real customers.

I could relate completely to what he was describing. I used to be a Vice President of Sales. I was really good at taking care of customers and they really liked me. I demanded the heads of other departments in my compnay do their jobs to take care of customers and these department heads did NOT like me. I found most of the time they had not met the customer---ever---even though they were responsible for customer service. It seemed I was a continual nuisance, always bringing up the customer, instead of what was convenient for our employees. Eventually I jumped ship over to Social Services where I could again work right with clients who needed help.

Regards.

Date: Sun, January 7, 2007, 
Posted by: Jim McKay

David K. is correct that the main thing right now is to "write now!" "If you see something, write something."

But it is even more important to write your newspapers and other media outlets, especially when there are articles, news segments, footage, etc about this issue.

Why?

There have been thousands upon thousands of letters written to Federated in support of Fields, not to mention the 60,000 petition signatures collected at keepitfields.org and more. Federated replies to our letters and other communiques by sending us coupons or certificates with a letter explaining how Macy's is the same as Field's when we know it is not. Despite our letters, requests and pleas, they still have proven unwilling to give us what we want--the return of Marshall Field's in name, quality, service and more.

But the media has acknowledge overwhelming response. Even if the media doesn't print your letter, it WILL at least register with them as "a vote for Field's." You can call or email television and radio stations when you hear something about Macy's and Field's.

In the case of the Sun-Times and the Tribune, there are several ways to submit "Letters to the Editor" but if you submit via the internet, the folks behind this site recommend the following when you reply:

"The boycott is working."

Date: Sun, January 7, 2007,  7:28 pm CT
Posted by: David K.

Hello Everyone,

I just want to say that I am always impressed by what I see on this blog and it makes me think that there is really a ray of hope that Field's can return to it's former glory. However, instead of venting to one another, we need to keep letting our thoughts been heard at Macy's and Federated. Don't be intimidated by writing letters to the executives or going to the Macy's and FDS websites and posting complaints there.

I want my Field's back and I want to do whatever it takes to do so, if there is anything you folks think I should know, enlighten me please.

-DK

Date: Sun, January 7, 2007,  2:12 pm CT
Posted by: Jeff W.

To those of you who plan to write to the various financial analysts in regard to Federated's lack of understanding of the Marshall Field's market, I wanted to make you aware of the fact that all of the individuals named DANA and STACY are women, and should be addressed accordingly.

Date: Sun, January 7, 2007,  10:49 pm CT
Posted by: J Been

When you consider the cost of replacement signage, awnings, red paint and stars and God knows what else to accommodate the conversion I can't see how Federated ever thought this was a good idea. How did they ever think they were going to save money by having a single Macy's brand? Hello - It's not like the division of Macy's North or Bloomingdales couldn't have been the Marshall Field Division.

With all the news with Macy's not attracting customers in the Chicagoland area, sounds like they may be laying out even more cash. Federated - our recommendation, as if you didn't know it already - start ordering new script signage, green paper bags, awnings, and green paint this time. And for crying out loud, don't forget to place the order for the proper merchandise too - Field Gear, 111 State and all the other brands which disappeared.

Viva la boycott.

Date: Sun, January 7, 2007,  6:17 pm CT
Posted by: Erin T

We all want to see Marshall Field's back. However, the name attached to Macy's (Federated) is still a problem. Chicago needs Field's back with the quality, and service that Macy's can never give...

New owners, great name, that's what Chicago needs.

Macy's needs to give up these stores now, before they run them down into the ground.

Date: Sat, January 6, 2007, 
Posted by: Jim

Target still respects Field's even though they no longer own it. Target.com still includes a tribute to Marshall Field's and the role it has played in the history of Dayton's and Target.

Date: Sat, January 6, 2007,  10:01 pm CT
Posted by: Brad

In FDS press releases, Terry Lundgren repeated claims that, "We (FDS/Macy's) have great respect for the legacy and traditions of Marshall Field's." However, a keyword search on the Macys.com website for Marshall Field's results in the response: "Marshall Field's is no longer available. Please take a minute to check out some of our comparable brands featured below; they're exciting, exclusive and only@macy's."

No information at all about Marshall Field's, its history, traditions and legacy for Chicago. Not a word about the Field Museum, the Shedd Aquarium, the Art Institute, the University of Chicago, the Museum of Science and Industry, the Merchandise Mart, the Chicago Fire, the depression or the World's Columbian Exposition. Not a word about Marshall Field and his successor John G. Shedd - the men, the merchants, the philanthropic civic leaders.

It would appear that Mr. Lundgren was a bit disingenuous and may have intentionally mislead the people of Chicago and his FDS shareholders. Why won't one single reporter in Chicago show some civic pride and journalistic integrity and report on Terry Lundgren's lies?

To add insult to injury, the comparable brands, exciting and exclusive as revealed on Macys.com amount to 5 pages of Macy's private label First Impressions baby clothes and Tasso Elba. Hardly comparable to the quality retail lines once carried by Marshall Field's. Certainly Marshall Field's legacy and traditions deserve more than a redirection to Macy's discount private label merchandise.

It's insulting marketing tactics like these that continue to fuel Field's fans - and Chicago's - disdain for Macy's.

Date: Sat, January 6, 2007,  4:58 pm CT
Posted by: Joe D

Darrid:

I find your analysis very interesting. May apparently had it's problems but it definitely was a much more transparent company. In fact, their corporate website was much more professional looking compared to the hideous FDS page. Why do analysts and news reports say Field's was a failing business when it's average sales per store were drastically higher than most of it's competition?

Becuase your investigation includes so many facts proving FDS has duped many analysts and news organizations, it would be terrific if something like this could be put into a formal report that Jim could have on this page. Aside from us just saying, Field's was better. This type of ammunition will be very beneficial in helping us develop future arguments against the flawed logic of FDS.

Thanks for doing all the number crunching! I too don't understand why FDS is blaming lost sales due to the closing of 80 duplicit locations. If Macy's is so great, shouldn't the remaining 80 stores that lost their legacy Macy or May competition be doing a 50% to 75% increase in business? This goes to show that Macy's is not a destination if sales from closed duplicate locations are not being made at the remaining Macy's at the mall. It means the competition is getting all the bussiness instead.

Date: Sat, January 6, 2007,  4:05 pm CT
Posted by: Erick

Well, my co-worker learned about Macy's the hard way. I tried to tell him to join the boycott, but he would not listen. Now it seems we have a new memeber of fieldsfanschicago.org.

This is what happened to him. He received a Macy's gift card for Christmas and decided to buy a shirt from one of the converted stores. At the store, he learned that the sizes on sale did not fit his rather large torso. So he rudely told by Macy's sales associate they didn't carry shirts with neck sizes over 17. So he ended up buying some overpriced men's cologne.

He told me of his experience and now has a changed of heart. He says he wants Marshall Fields back.

Racoon Dog Fur anyone?

Viva La Boycott!

Happy New Year!

Date: Sat, January 6, 2007,  1:25 pm CT
Posted by: Drew

Here is an interesting analysis discussing Home Depot's marketing mistakes:

http://hosted.ap.org/dynamic/stories/H/HOME_DEPOT?SITE=MIDTN&SECTION=HOME&TEMPLATE=DEFAULT

As you read the article note the parallels between what happened at Home Depot and what is happening now at macy*mart. Evidently Terry Lunkhead doesn't read business news, because his strategies are sending macy*mart down the same road.

Date: Sat, January 6, 2007,  12:07 pm CT
Posted by: jp

Hi everyone,

Here is my response to someone on Chicagoist who claimed State Street was dowdy and in terrible shape: (Believe it or not, I mention the Markopoulos Award below for retailing. I was informed about this from Frank Guzzetta on one his phone calls to me trying to convince me to shop there. I couldn't quite tell if he liked the extreme designs that Markopoulos did for Dayton Hudson.....I was getting a hint that he thought the stores were too lavish. Northbrook Court and Vernon Hills are stores that took on the Markopoulos style when they were renovated, the large pendant light fixtures in Cosmetics, the wood finishes, the marble floors were Markopoulos traits. Macy's is nothing more than a plain white box!)

Ross:

As an architect and retail designer who has friends who worked on the renovation of State Street in 2003, I have to defend the design of the store. The store had 5 full time maintenance people who changed everything from recessed lighting lamps to cleaning the escalator stairs. Now, these people have been eliminated and the State Street Store looks worse than ever. Ever worse is the restrooms.

Also, Dayton Hudson had quite a revolutionary designer, the late visual merchandising legend Andrew Markopoulos, who designed their stores through the 90's who has been published many times. There is actually an industry award out there presented to retailers across the board called the Markopoulos Award for retailing that is presented yearly to the best retail design. Recently Best Buy was given one of these awards.

So the former Dayton Hudson stores were anything but bland. The used colors, rich finishes, quality lighting and subtle signage all made for a very elegant experience. If you have a chance to see what Macy's has done to Oakbrook, it's terrible. They put Wal Mart type bright lighting in the men's department. The overall look is cheap and boring. Needless to say, I have been to several Macy's stores across the nation and I always leave feeling depressed. I have seen TJ Maxx and Marshall's Stores that look newer and well kept than Macy's stores. That is bad news for Macy's because "Off Price" retailers are trying to keep many of their stores nice and clean in the Macy's shakeup.

Needless to say, I believe that State Street takes a lot of money to maintain, and yes some of the upper floors look a bit dowdy....but I have never experienced a department store first level so wonderful and exciting as at Marshall Field's on State Street. The traditions, the house/jazz music that Field's played on the PA System, the green rugs, the white marble, the lighting, the Tiffany Dome, the subtle Atrium. Macy's has clusterf***** this up with awful neon in the atrium, icky Rap and Hip Hop in the Tiffany Dome Cosmetics area and screaming red rugs everywhere.

===============

I am so very happy to work for Walgreens......our stock price jumped up again yesterday! But we take things cautiously and listen to our customers....in fact, we kept the name on a chain we recently merged with. We simply called it Happy Harry's, A Walgreens Pharmacy in lower small letters.

Date: Sat, January 6, 2007,  5:15 am CT
Posted by: Mitch

Would you fly on an airline named Macy's or one named Marshall Field's?

This is not so much about name changing as it is about power,control and the ability to fib to the general public.

Mitch

Date: Fri, January 5, 2007,  10:18 pm CT
Posted by: Darrid

Bear with me, another post for the evening.

At Macys they Value Diversity. This is the quote from their website.

"Our Macys and Bloomingdales customers are diverse, and we cant understand and satisfy all of their needs unless our people, in every aspect of our business, understand them. The way to do that is to be that, to be diverse."

Sue Kronick,

Vice Chair

Federated Department Stores, Inc

So they want diversity in their business, but dont give any in return.

Macys offers the same Non-Diverse shopping experience everywhere!

WOW!

Well we want Diversity too. Diversity of Places To Shop and Products to Buy!

RG74 Love your post! Does RG stand for Retail Ghost, like OG in Phantom of the Opera?

Doris, Im just as confused as you. Maybe they should just call it the Everyday, One Day, 13 Hour, Moonlight Madness Sale and run it 364 days a year. Oh yeah, I forgot with all the coupons, we already have that!

As far as the Christmas Ornament debacle, did anyone see the SWELL junk the stores had? I have gotten better stuff at Big Lots!

I saw a few things offered at the Herald Square store that werent at any of my Columbus stores.

One of my Christmas traditions has been buying ornaments from Big retailers every year. I have a huge ornament collection of over 6000 and have been featured on WNDU in South Bend as well as the South Bend Tribune. I had a huge open house every year for a local South Bend Charity called Camp Millhouse.

The majority of mine are Hallmark as I own almost everyone they have ever made. Literally.

I even have a few that were never made.

I cherish the ones I have picked up over the years at Marshall Fields, Lord & Taylor, Famous Barr, LS Ayres, Saks, May DF, Kaufmanns, Dillards, Hudsons, Neiman Marcus and yes Bloomingdales and Macys. This year Saks got my bucks with the high dollar Jay Strongwater ornaments! Most are over $100 each!

And one more thing. What a lost opportunity by selling the Bridal Group! If Federated is so concerned about the young crowd, it could have been a great tool. They could have installed Bridal Gift Registries at these stores and had them connected with the local Fields, Kaufmanns, Filenes, Macys or all the stores. You realize that people have family who live everywhere. They say that marriage is one of the most memorable things in a persons life so why not sell your company into that! I guarantee this would have made some repeat customers. Then have them go buy their Honeymoon wardrobe at the local store!

Maybe a few of us are in the wrong business.

Date: Fri, January 5, 2007,  9:53 pm CT
Posted by: PrivateEmail

Regarding traditions, Macy's Herald Square doesn't even have a formal dining room like Marshall Field's Walnut Room. Isn't it amazing that Macy's Herald Square only has a small grill and a take away area. The rest of the food and beverage is made up of places like McDonald's, Au Bon Pain & Auntie Anne's Pretzels. (I have nothing against these brands by the way.) BUT MACY'S SHOULD HAVE SPECIAL AND UNIQUE VENUES..INCLUDING A FORMAL DINING ROOM LIKE THE MARSHALL FIELD'S WALNUT ROOM.

THE WORLD'S LARGEST DEPARTMENT STORE...SHOULD ALSO BE THE WORLD'S LARGEST UNIQUE DEPARTMENT STORE....THAT'S THE SOUND BUSINESS STRATEGY THAT MAKES SENSE FOR THE LONGTERM !!!!!

Exciting, entertaining, classy, sophisticated, fashionable and world class service will make the department store successful into the 21st Century !

Thank you.

Date: Fri, January 5, 2007,  9:31 pm CT
Posted by: B

Hi All

KEEP UP THE BOYCOTT!!!!!

Bob-- THANK YOU for pointing out such GREAT insight -- I recognized this ALSO -- Don't get me wrong -- I LOVE Lord and Taylor but IT IS NOT MF&Co. and putting a L&T person in the chief manager position at State Street is a Bad idea -- for ALL the reason's YOU POINTED Out!-- like you said -- no home no prepared foods/restaurant---no leased departments--etc. -- and YES what a SLAP in the face to ALL your other managers IN YOUR ORGANISATION. Perhaps they(fds management) simply see this individual as someone they can order around and institute what they(fds management) desire for State Street and if it doesn't go well ---- well---- " this person wasn't fds anyway"----????!!!!!----and then we have a scaled down State Street with a McDonald's, a poor excuse for what used to be the Walnut Room, even poorer merchandise, and who knows what else---

This bodes poor!

Jim -- You were great on WGN!! I LOVED your " I want MY Marshall Field's" button!

Thanks all

as I posted before-- I also had NO macy's gifts at Christmas -- I am proud of my family and friends and didn't think it would happen -- but we ARE making an impact and macy's is helping by just being who they really are.

Thanks All

B

the Real B -- italbearr@yahoo.com

Date: Fri, January 5, 2007,  9:19 pm CT
Posted by: RG74

Dear Fields Fans,

As we start the new year, I want to thank all of you for giving me such hope. Jim and others, your continued support of re-building Marshall Field's is amazing and my family and I very much appreciate this venue.

Doris, your zeal and tremendous support for the world's finest department store warms my heart.

Gail, Drew...and the many other wonderful people....thank you !

God Bless you all and Happy New Year !

RG74

FEDERATED, NOW IS THE TIME TO MAKE THIS RIGHT, BRING BACK THE MARSHALL FIELD'S AND MACY'S NORTH IN MY OPINION WILL BE IN YOUR "BACK POCKET," JUST LIKE THE STORES AROUND THE CORNER FROM HERALD SQUARE !

Date: Fri, January 5, 2007,  8:45 pm CT
Posted by: JamesinMinneapolis

Hi All----

Sick of the chain store blandness of macy*mart? Really hating the whole experience of shopping these days with the bad service, crappy environment of the stores, sales clerks who don't care about customers and really don't want to be working in the mind-numbing atmosphere of the corporate sameness that has become our malls and shopping streets?

If you want a real heart-warming story that will lift your spirits, Paste this link into your browser and watch this short video.

http://www.youtube.com/watch?v=XF8nRC6-YAU

It features Nick, a 17-year old from the small town of Truman, Minnesota. He's still in high school but since Truman lost its only grocery store, he saved over $10,000, by working on his uncle's turkey farm, for the down payment on the store and bought it so he could re-open it in order for his hometown to once again have a market. The town is so proud of his operation and his good service to customers and thrilled to have The Main Street market back.

And what a lesson for Lunkhead and company. He has customers flocking into the store, but states with his humble charm, "I'm not here to make a lot of money. I'm here because this community needs me to be here."

You might also want to have a box of Kleenex handy when you watch this.While it is very uplifting, I also found it really touching. it's the kind of thing that makes me really proud to say I am from Minnesota and from the Midwest.

On a different topic----Gayle was spot on with her post re: just restoring State Street as a Field's is not enough. There are stores throughout Chicagoland and the rest of the Midwest like Minneapolis and Milwaukee to attend to.

Regards.

Date: Fri, January 5, 2007,  8:08 pm CT
Posted by: Bob in Chicago

Over the past few months, I've given Macy's a chance, I've spent significantly (though less than I did previously at Marshall Fields). The following are my observations:

- The house brands that I have tried are of inferior quality. Men's dress shirts are cut skimpy (short tails) and of cheap feeling fabric.

- Very limited, generic selection. What is the fun in shopping when every store in every cities carries a few styles of a few brands.

- Poor selection of men's adult clothing (40+ age professional).

- Women's coat department in complete disaray. No rhyme or reason to organization. Staff don't yet know lines (and may probably never will due to cut-backs in staffing).

JCPenney and Kohls are not acceptable substitutes. Quality and selection are even worse. I find myself now shopping at Carson Pirie Scott (quality is comparable to Macy's). Carson's has an incredible opportunity. I also will shop at Dillards more when I travel South and West.

As much as I loved Marshall Field's, I accept that it is gone. If Macy's wants to survive they need to upgrade quality, increase selection, and utilize regional buyers to meet local needs.

Date: Fri, January 5, 2007,  7:54 pm CT
Posted by: Steven

Here is my letter that I have started to send to retail analysts covering Federated's stock. Thought I'd have a bit of fun:

"I understand that you follow Federated Department Stores' stock and other retail stocks for [Investment Bank]. Federated has tried to put a positive spin in the media on its integration of the former May stores, but no one in Chicago is fooled. I am a former Marshall Field's Regards customer and I'd like to take a moment to tell you why I and many others will never shop at Macy's (or Bloomingdale's again).

Marshall Field's very best customers all know that Field's was superior to Macy's in every way. Quality. Selection. Service. Value. And therein lies Federated's problem. Terry Lundgren cannot get around the fact that Macy's is inferior and we know it. Really. Did he think no one in Chicago has ever been to Herald Square or Union Square to see Macy's so-called flagship stores?

You may have read that many shoppers are boycotting Macy's. Terry Lundgren's words to explain the slide in sales only anger us more. Unfamiliar merchandise? Please. Macy's sells crap like Alfani suits and Donald Trump shirts and we are quite familiar with how cheap the material feels. Different promotional cadence? Please. Macy's has flooded our mailboxes with coupons and giftcards for every day of the week and yes, people in the Midwest do know how to read a calendar.

I could go on, but I realize that you have work to do and won't bother you with more details. I'd like to ask that if you participate in Federated's upcoming conference call to discuss fourth quarter 2006 earnings, you ask the hard questions we want Terry Lundgren to answer:

o How far have sales at the north shore stores in Lake Forest, Northbrook and Old Orchard plummeted? Some say up to 50%. Does Federated plan on closing any of these stores and if so, isn't that a clear sign that Federated's strategy for a national brand does not work in Chicago?

o How far have sales at the State Street store plummeted? Some say 25%, some 33% and others even more. Does Federated plan on bringing back some of the brands like Prada, Armani and Field Gear and services like personalized stationery that shoppers miss in order to reverse what is clearly a continuing downward trend?

o How far do sales have to drop before Federated brings back the Marshall Field's nameplate or sells it to another retailer who knows how to make it work?

One last thing. Wall Street banks handed out terrific bonuses this year. Did you go get yourself an Alfani [suit][handbag] at Macy's?

I didn't think so."

Date: Fri, January 5, 2007,  7:45 pm CT
Posted by: A. Perkins

To Doris in Chicago,

Doris, remember in the movie, Miracle on 34th Street, when Santa Claus told a parent that Macy's didn't have the toy they wanted, but they could get it at Gimbel's right down the street?

Well Macy's management HATED the idea and tried to get rid of old Santa, until they found out that the customers LOVED the idea. Actually the customers loved it so much Macy's even printed a catalog showing what Gimbels and other stores sold so that they could help the customers find what they wanted, even if Macy's didn't sell it.

Your idea about Macy's/Bloomingdales/Marshall Fields being networked, reminded me about that movie.

Maybe Federated will take your advice and the next miracle to happen won't be in New York but will be the Miracle on State Street! ================= I had a chuckle here the other day in Wisconsin.

I went to shop at a Mills Fleet Farm Store. Now those of you who don't know what that is, it is a cross between Home Depot and Walmart that caters to farmers and people living in the country. You can buy there clothing, houswares, tools, as well as, bobbed wire fencing, horse saddles and udder cream. I hope you get the pictre.

Well I was walking by their greeting card department and I was struck by the sign. It said Hallmark!

I started to laugh. Even this place that sells chicken feeders and cow magnets...

SELLS BETTER GREETING CARDS THAN MACY'S!!

ROFL!!

Date: Fri, January 5, 2007,  6:50 pm CT
Posted by: Darrid

Wall Street For DummiesC like me!

I have spent so much time looking over business results for the past few days I wanted to get some feedback from all of you.

First off, Wall StreetC How long will you allow Federated not to report on the May Stores brought into the fold almost a year and a half ago? Im beginning to get infuriated each time I see same store results. So are the May Stores hidden in a closet somewhere? Whats up with that?

Secondly, 2004 results showed that the May Stores had net sales of 14.4B and Federated had sales of 15.6B creating a 30B dollar a year chain.

Why the drop to 23B in 2005? I took into account the 700M in sales the Bridal group had as well as the 1.5B in sales for Lord & Taylor. So where is the other 5B?

May did a great job of breaking out the stores by their demographic names so why cant Federated do the same by their selling locations? Currently they are broken out on their website like this.

Bloomingdales
Macys East
Macys Florida
Macys Midwest
Macys North
Macys Northwest
Macys South
Macys West

Why wouldnt they want to share it this way? I would be very interested in seeing reports on how each division did.

I also added up store sales from the 2004 annual reports from both May and Federated. Look what store had the highest sales per store. What a shocker, I think we already could have guessed. Marshall Fields appears to be the Crown Jewel!

Store / Location, Sales, # of Stores, Avg per Store
Lord & Taylor --$1,566,000,000.00 --54 --$29,000,000.00
Marshall Fields -- $2,516,000,000.00 --60 --$41,933,333.33
Filenes / Kaufmanns -- $2,954,000,000.00 -- 103 -- $28,679,611.65
Robinson-May / Meier&Frank -- $2,481,000,000.00 -- 77 -- $32,220,779.22
Hechts / Strawbridges -- $2,351,000,000.00 -- 82 -- $28,670,731.71
Foleys -- $1,940,000,000.00 -- 69 -- $28,115,942.03
LS Ayres / Famous / Jones -- -$1,070,000,000.00 -- 42 -- $25,476,190.48
Macys / Bloomingdales -- $15,630,000,000.00 -- 450 -- $34,733,333.33

2004 Annual Statistics

Total $ 30,508,000,000.00 937

Next on my list. Lets talk about Yum Brands and McDonalds. Yum currently operates KFC, Long John Silvers, Taco Bell, A&W and Pizza Hut.

For a short while, McDonalds owned / had controlling interest of Chipotle, Donatos Pizza and Boston Market.

Can you imagine what would happen if Yum decided to dump their names and just call them Yum? Mutiny! People have come to trust and know these names.

McDonalds didnt try to rename theirs to McBoston, McPizza or McChipolte!

Lets talk about SMOKERS for a minute too. Altria is the parent company to Phillip Morris and Kraft Foods as Im sure many of you know. Can you imagine Kraft changing their names to that of a cigarette? How about these for examples.

Marlboro Whip -- Miracle Whip

Marlboro Macaroni & Cheese -- Kraft Macaroni & Cheese

Marlboro House Coffee -- Maxwell House

Marlboro-Delphia Cream Cheese -- Philadelphia Cream Cheese

Oscar Marlboro -- Oscar Mayer

Marlbor-O -- Jell-O

Moreo -- Oreo

Well I could go on forever, but I think you see how rebranding these items would certainly make one loose their interest or appetite! And Im a smoker!

Doesnt this hold true for retail as well?

The bleeding needs to stop or we might loose all of our shopping establishments. Federated just announced that they will be closing the Macys right by me at Westland Mall. Incidentally, it was the first Lazarus satellite store opened in 1962. UnderperformingC yes competition causes underperformance or do customers just get sick of piles of merchandise, poor service and filthy conditions?

Federated already divested almost 80 stores representing almost 10% of all their stores.

In this day and age, the pie is already saturated so the only way to GET MORE is to be More.

Use the Yum Brands as an example. I dont think that A&W will ever be able to directly compete with McDonalds or Burger King but there is still a market for it evidenced by the new one the opened up by me.

Lets also look at Abercrombie & Fitch for a moment. They offer 3 lines of business for different types of customers. Ruehl for the high end shopper, Abercrombie for the mid-range and Hollister for the lower end.

GAP does the same with Banana Republic, Old Navy and Forth & Towne.

Both of these companies have tried to develop more names to take a bigger piece of the pie. Hum, is there some logic here?

Well thanks for the long read and feel free to drop me a line!

Date: Fri, January 5, 2007,  6:36 pm CT
Posted by: Steven

Shares of Federated stock are down another 1.13% today to $36.89 with trading volume of 10.0 million shares (compared to the 52-week average daily volume of 7.3 million shares), according to Google Finance. This week has seen very heavy trading with over 10.0 million shares changing hands each day.

MSN Money Software rates Federated stock at a 4 out of 10. The report on fundamentals is a grade F:

C/ The most recent quarterly earnings report was significantly lower than analysts' consensus forecast. Negative

C/ Earnings growth in the past year has decelerated rapidly compared to earnings growth in the past three years. Negative

C/ One or more analysts has modestly decreased quarterly earnings estimates for FD. Negative

Three months ago, MSN rated Federated stock at a 9 out of 10 and six months ago it was 7 out of 10.

So a continued boycott, sluggish sales and bad press can take its toll fairly quickly.

Date: Fri, January 5, 2007,  6:29 pm CT
Posted by: Doris in Chicago

HELLO FIELD'S FANS:

I'm confused. So is it a one-day sale for two days; or is it a two-day sale advertised as a one-day sale; or maybe its two 13-hour sales back-to-back; or is it Field's Days and a red sale. . .? I'm so very confused!

But seriously here's something FDS might seriously consider doing: Close Bloomingdales (an FDS store) on North Michigan in Chicago and move in Macy's. Put Marshall Field's back on State Street. Marshall Field's on State should carry all the high-end merchandise previously carried at Bloomingdales. If Macy's can be touted as the new Marshall Field's, why can't Marshall Field's be marketed as Chicago's new Bloomingdales? Also, return Marshall Field's to Water Tower on North Michigan, or put Bloomingdales in the Water Tower store. This solution could begin a road to healing. Marshall Field's back home, up-scale, and comparable to Bloomingdales.

Macy's will have another beautiful store to play in with a prime location and no need to be at Water Tower since both will have a North Michigan address. The vacated Water Tower location will be up grabs. FDS could sublet, return Marshall Field's to compete with the Mag Mile crowd or like I said, put in Bloomingdales. I like it! It would also be extremely generous of FDS to return Marshall Field's to at least half of the stores in the suburbs. Folks, this could be a win, win, win situation! FDS saves face and becomes immediately endured to Chicago and Chicagoans will get Marshall Field's.

FDS could even start a new unique trend in customer service with computer links between Marshall Field's, Macy's and Bloomingdales. If one Chicago store doesn't have an item the customer wants, the sales associate can check one of their 'sister' stores. Now, don't deplete or sacrifice one store's inventory for another that would not be playing fair. With today's technology FDS can take customer service to the next level. They could even hire daily runners between all three stores to make deliveries. Say, two trips daily. Give the customer the time the item will be available, if they select to pick up the merchandise. Is this doable?

Date: Fri, January 5, 2007,  6:13 pm CT
Posted by: Michael Trenteseau

Federated stock closed at $36.89, down $0.42 for the day (1.13%)

It hit a 52-week high of $45.01 in early October, right around the time the September sales figures came out (the first ones that everyone thought would include the May stores). In three months, it's lost 18% of its value!

It doesn't take Bob Nardelli to realize that's not good.

Date: Fri, January 5, 2007,  6:09 pm CT
Posted by: Joe

I have been reading the post for some time now, and have also been boycotting Macy's stores. As a resident of Chicago and having grown up in Minneapolis, I am quite disappointed at the loss of both Dayton's and Marshall Field's. While I quickly got used to Field's (and came to love it), I know the same could never happen with Macy's.

An example: I got a Polo Ralph Lauren winter jacket from Macy's from my grandmother this Christmas. While I no longer make purchases at Macy's, I reluctantly decided to keep the jacket. However, no more than two days after receiving the jacket, a giant gaping hole appeared in it. This was just the beginning of the trouble. Still in Minnesota at the time, I tried taking the jacket back to Macy's Southdale with the gift reciept in order to exchange it for the exact same jacket. I was met with doubt and rudeness as to what exactly happened to the jacket (as I would really try to destroy something myself?) Finally I was sent to Macy's Minneapolis for a replacement jacket. When I got there, I began my explanation as to what happened and was actually met with an "I don't care" from the sales associate. Although I did get a replacement jacket, this one did not last long either. The zipper has already broken and the associate who "didn't care" left the ink security tag on the jacket.

Now I am more committed than ever to boycotting this junk! Thanks to everyone for starting and contrbuting to this site.

Date: Fri, January 5, 2007,  5:59 pm CT
Posted by: Zelda

Hi Field's Fans,

Looking back over 2006, the Field's protest stands out as something truly worthwhile that I'm glad to have joined. Since September, I've been to two rallies, given a radio interview, written a letter to the Editor of the Sun-Times and put photo stickers showing me with a Boycott Macy's sign on my Christmas cards. I've smiled at strangers on the train because they're carrying things to and from work in Field's bags. Formerly a $1000/month Field's shopper, I've spent ZERO at Macy's except for some food purchases in September (before I got REALLY mad). I've bought great Field's memorabilia on ebay and worn a Marshall Field's & Me tee shirt while on vacation in Bangkok. And I've distributed 25 bumper stickers to eager friends and co-workers. All of the above - very satisfying.

I'm writing today to tell you that one of my new year's resolutions for 2007 is to double my efforts this year. We will only win if we continue to boycott Macy's and spread the word. Fortunately, the release of Federated's sales figures and all the accompanying articles and TV spots (finally coming around to the reality of the situation) are going to make that easier for us. The longer this thing lasts, the more likely it is to snowball!

Field's Fans, will you join me in resolving to do even more in the upcoming year? Together we can accomplish -- the world!

Zelda

Date: Fri, January 5, 2007,  5:57 pm CT
Posted by: Carol Krause

It was such a sad Holiday Season for 2006. Nothing seemed right. I went to the mall and did nothing but get depressed. Macy's is not Marshall Field's and no Chicago does not shop at Macy's....it was obvious by the less than crowded store at Woodfield....nothing like Christmas past when you had to work your way through crowds - there were no crowds at Macy's - .....I tried to give Macy's the opportunity to win me over, they lose. Having worked for Marshall Fields during the 2005 Holiday season - many customers said they would not shop Macy's and they weren't kidding. Bring back our old faithful - Marshall Field's - Miss you Fields !

Date: Fri, January 5, 2007,  4:49 pm CT
Posted by: Tom Karczewski

The move to replace the former manager at the State Street store with yet another FDS manager will ultimately fail. What terry and the pirates still don't get is that many Chicagoans simply will not shop you-know-where (I can't even say it!). Yet terry and his gang still feel that by staying the course, shoppers will eventually respond. lundgren says that "we are confident that our future direction is sound", the fact that sales are down dramatically since the name change notwithstanding. What terry and the pirates further don't understand is customer loyalty, the kind that Marshall Field's was known and respected for in the business. Really, what is there to be loyal about for a bland, vanilla retailer such as you-know-what? What's special about them? Absolutely nothing. It's an amorhpous behemoth that will never be thought of in the same terms as a Marshall Field's or Kaufman's. lundregen's ultimate downfall will be his obtuse idifference to this reality.

Date: Fri, January 5, 2007,  4:46 pm CT
Posted by: Sharon

I just read the Daily Herald article about all this and I wanted to write and let the management of Federated know two things.

Firstly, the article continues to insis on calling the Chicago market our "May" stores. In your mind, but surely you've noticed that no one in this town considers Marshall Field's a May Department store.

Secondly, while I have made Von Maur my department store of choice, I would go out of my way to go back to Marshall Field's once the name changes.

Date: Fri, January 5, 2007,  4:18 pm CT
Posted by: Steven

This was in an article about Ms. Piepho's hiring as manager of the State Street store at the web site www.chicagoist.com:

http://www.chicagoist.com/archives/2007/01/05/former_lt_exec_charged_with_turning_around_macys.php
[ Be sure to click the hyperlinks which go to other Chicagoist items about the problems with Macy's. ]

"While the name change and insensitivity to the tradition of Chicago has certainly been as issue, an even more substanial issue we--and most of our friends--perceive is a decrease in the quality of product. Although Hughes was quoted in an ABC7 story saying that Macy's has "a great selection of merchandise and an environment that is better than anywhere else in terms of shopping" We've walked in once or twice to grab a pair of tights, when at the former Marshall Fields, we'd somehow be lured into buying a great top, fabulous shoes, and a candle in the process. And please don't get us started on our rather depressing Christmas ornament excursion."

I don't know about you all, but I would like to hear about this ornament excursion!

Date: Fri, January 5, 2007,  3:46 pm CT
Posted by: LiMack

I just want to take a moment to wonder out loud whether there has ever been another case in American business history where the ad campaign of a company did so exactly and thoroughly the opposite of what they intended. After the obliteration of Marshall Field's there was just a constant bombardment of Macy's ads here in Chicago, and they made us see red....both literally and figuratively! Every Macy's catalog, coupon, magazine ad and TV spot just rubbed our noses in the fact that our favorite store, cultural history and civic pride had been dissed by Federated. The ongoing reminders that "Marshall Field's is now Macy's" served only to put salt in the wound time and time and time again....and continues to do so. On a personal level it has all made me even more determined to do my shopping ANY place but Macy's. Apparently a whole lot of other people feel the same way.

Now, let me be quite clear---I am not criticizing the ad agency or creative staff in any way. In fact, I feel a little sorry for them. It is not their fault. They had to work with what they were told to do by Macy's management. You have to admit, though, that the idea of Macy's ads sending people off to shop at Penney's, Carson's, Nordstrom's and Crate & Barrel INSTEAD of Macy's is really pretty amusing. Perhaps the CEOs of these other stores will be kind enough to take T.L. out to lunch to thank him for his contribution to their bottom line!!!

Date: Fri, January 5, 2007,  2:52 pm CT
Posted by: Paul in Baltimore

So M is having its first one day sale of the year. Wasn't it just a week ago we had the last one day sale of the year? Prices are being slashed...60-70% off plus an additional 10% on select merchandise. I thank God we no longer have the clutter of the endless May Co. coupons and sales.

P.S. Parked my car with Gail's bumpersticker in front of M's at White Marsh. It was empty but the one other person parking at the time said "we don't shop there either." Politely walked through M's and went to Boscov's.

Date: Fri, January 5, 2007,  2:19 pm CT
Posted by: gle

Regarding the Associated Press article posted by Link, "Federated faces challenges to keep May customers." I noticed an interesting statement by Kirk Rice, "Most people are stubborn to change, but they will, eventually." STUBBORN? That's not exactly "Give the lady what she wants." It sounds more like Macy's Reform School.

Date: Fri, January 5, 2007,  1:22 pm CT
Posted by: Michael Russell

Unfortunately, my brother in Columbus, Ohio, sent me a non-refundable Messy's gift certificate for Christmas. I ventured up to the former Field's store in Appleton, Wisconsin. First, two of the Messy's signs on the building were half illuminated. They must have bought the bulbs from the Alfani manufacturer.

I ventured up to linens, which looked like a hurricane had whipped through the towels. There were empty shelves, and unfolded linens all over the place. Picked up some Ralph Lauren towels, but there was no one to be found in linens to check out. I walked through kitchen electrics, and a sales associate offered to help.(Very helpful and pleasant, by the way.)

I then walked through the china/gift department. Empty shelves and empty dispay cases. Looked terrible. Next stop, men's department. Unfolded sweaters and shirts. the suit department had empty racks, and not a single pair of good quality trousers to be found. I guess Field's has turned into TJ Messy's.

Keep up the good fight!!!! Wish I was in Chicago with you brave souls. I guess Messy's is a feeble minded attempt to turn chicken sh*t into chicken salad.

Date: Fri, January 5, 2007,  1:11 pm CT
Posted by: Mike M

There was a decent article on Chicagoist.com about the management shake-up at the Macy's State Street store.

Here is my favorite part of the Chicagoist.com article:

"..... "While the name change and insensitivity to the tradition of Chicago has certainly been as issue, an even more substanial issue we--and most of our friends--perceive is a decrease in the quality of product. Although Hughes was quoted in an ABC7 story saying that Macy's has "a great selection of merchandise and an environment that is better than anywhere else in terms of shopping" We've walked in once or twic e to grab a pair of tights, when at the former Marshall Fields, we'd somehow be lured into buying a great top, fabulous shoes, and a candle in the process. And please don't get us started on our rather depr essing Christmas ornament excursion."

Chicagoist, Jan. 5, 2007

[ The full item is at :

http://www.chicagoist.com/archives/2007/01/05/former_lt_exec_charged_with_turning _around_macys.php
Be sure to click the hyperlinks which go to other Chicagoist items about the problems with Macy's. ]

Date: Fri, January 5, 2007,  10:33 am CT
Posted by: Gayle

Hi All,

Just finished up with all my family and work Christmas parties and gift exchanges. Final result: not one penny spent at Macy's by any one in my (large) family, and nothing from work friends either. My boss accidentally gave me some candy from Bloomingdales, and she was mortified when she found out they were owned by FDS...she offered to take it back and get something elsewhere! Big winners this year were Carson's, Nordstrom's, Penney's, and Amazon.Com. As I mentioned before, I had almost never shopped at Carson's before, but their Yorktown (Lombard) store has really won me over....great merchandise, good prices, and absolutely excellent sales help.

Just want to make a few points: I keep seeing posts on this blog referring to 111 N. State only. Please remember that we suburbanites want OUR Fields back too! Of course State Street is the flagship, but most of the stores in suburban Chicago, Milwaukee, and Minneapolis at the very least were loved and are severely missed too. I feel that if FDS just changed back State Street only, it would be "throwing us a bone," and that's not acceptable. Maybe they could lose the Fields name in a few underperforming areas, but I think they really need to bring back MOST of the stores.

Oh, and in reply to Kate: no Kate, you CAN'T buy Martha Stewart at Kmart.....Kmart is kicking her out because she wasn't performing well. Luckily, FDS dug through Kmart's dumpster and resurrected the line. ;-)

Date: Fri, January 5, 2007,  9:35 am CT
Posted by: M. Pilger

Suggestion for maybe changing Macy's mind. This was posted in our local paper. Why not ask Macy to rechange the name to either Macy's Marshall Field or Marshall Field's Macy's. That way it would satisfy all of us. We could see the MF logo again!

[ Answer from Jim: Yes, I see this in the media all the time that supposedly it's "a name change." The reality is that is so much more about a change in quality, merchandise, service, attitude and so much more, that is summed up in a name synonymous with Chicago. Putting the Marshall Field's logo on a store that is otherwise Macy's in every other way (and not Marshall Field's) will not fix tings. Thanks for the opportunity to point this out to casual readers...there are other, better answers to your query from the likes of Erick and others below. ]

Date: Fri, January 5, 2007,  3:11 am CT
Posted by: RG74

Today we made another trip to one of the "A" stores in the treasured "legacy" market of New Jersey. I was not impressed. Before I tell you why...let admit for the first time that I have been raised on Bamberger's (a division of Macy's which had its name changed to Macy's in 1986) and loved Macy's Herald Square until Federated got their hands on it. That was NOT the case with the pre-Federated stores changed from Bamberger's to Macy's.

Regarding our visit today was a very disheartening experience. Some departments were more tidy than others, some cashier stands had clothes piled up for no apparent reason. Most of the staff were not smiling, helping the guest didn't seem to be their primary focus. I did encounter two associates in "the cellar," that greeted us and that was quite refreshing.

Of course, the first thing we checked out was Marshall Field's Frangos. VERY SAD...no Marshall Field's logo, no explanation, no proper kiosk. A small pile were just thrown along with some Perugina Chocolate on a utility cart like they meant nothing at all. All that was available were a couple gift baskets, candy cane FRANGOS, and not much else. THERE WAS NO REGULAR STOCK OF FRANGOS!!!!!! We asked a woman who was looking at the cart along side us (a lady named LISA, from Staten Island,NY) and she said she never heard of FRANGO. What was it ? I then told her that these were MARSHALL FIELD'S FRANGOS ! She understood then..because THE MARSHALL FIELD'S NAME WAS INSTANTLY RECOGNIZABLE TO HER. After talking with her, the conclusion we came to was more of a question. WHY WASN'T THE MARSHALL FIELD'S NAME ON THE BOX IN ITS RIGHTFUL PLACE !!!!!

NOW BACK TO MY HISTORY STORY:

It was under the (pre-Federated Macy's....Macy's East) that departments started to disappear that were what we depended. We lost our Louise B's Restaurant, then later our beauty salon. Shortly after, lamps, curtains, notions, stationary, then Federated came on-board and revived a store that like its sister stores and flagship were bankrupt. FEDERATED ACTUALLY BROUGHT MACY'S BACK...in the short term...however in the longterm, marketshare was moving to other stores because Macy's was no longer a department store in the traditional sense. It became a modified department store in my mind...the stores were not the same. Shoppers were alienated, sales professionals were downgraded to high class cashiers and to make a long story short, here we are.

These department stores are part of my soul. I believe in them, I care about them...and in my dreams, I would own my own.

It hurts me to think that what started as the dismantling of 34th Street/Herald Square, the cutting down of services, the loss of our ORIGINAL restaurants...replaced by of all things McDonalds...Au Bon Pain and a simple small pub called MACY'S GRILL operated and take-away-stand (Cucina), the same take-away available at Rockefeller Center and I believe the Met-Life run by Patina Restaurant Group (the public restaurants,formerly of Restaurant Associates...nothing against Patina or Met-Life because they are WONDERFUL COMPANIES and they actually do a great job in all their restaurants) IT'S JUST THAT IT IS A LITTLE EMBARASSING (OR IT WOULD BE TO ME) THAT FEDERATED HAS A FOOD AND BEVERAGE DIVISION/HEAD CHEF AND ALL OUT AT THE "REAL" FULL-SERVICE DEPARTMENT STORE (MARSHALL FIELD'S) ....IT ONLY WORRIES ME WHAT PLANS FEDERATED HAS IN STORE FOR THE FUTURE OF MACY'S NORTH...PERHAPS A CATERING CONTRACT....AND ANOTHER DEPARTURE FROM FULL-SERVICE DEPARTMENT STORE DINING THE WAY IT SHOULD BE IN-SERVICE AT ALL MACY'S STORES ?

(It would be my first reaction to give Federated the benefit of the doubt..since they thankfully have a food & beverage team running Bloomingdale's in house.....let's hope my first reaction is right...and Federated stays committed to department store restaurants.....then commits to BRING BACK MARSHALL FIELD'S...NOT JUST IN NAME ONLY....THE TOTAL PACKAGE....IN-FACT ALL FUTURE MACY'S POSITIONING SHOULD MOVE MORE TOWARDS MARSHALL FIELD'S....YET....34st STREET SHOULD RETAIN IT'S RED AWNINGS & LEGACY LOOK..BECAUSE I BELIEVE THAT MACY'S SHOULD STAY TRUE TO IT'S LEGACY AND MARSHALL FIELD'S SHOULD BE RESPECTED IN THE SAME WAY.)

Please accept my apologies for rambling...run-on sentences and lengthy posting. The words are just spilling out of my heart and mind and I don't want to edit them for fear of discounting the deep feelings of love that I have for these stores.)

---MR.LUNDGREN,FEDERATED BOARD OF DIRECTORS, MANAGEMENT,ASSOCIATES,STOCKHOLDERS AND ALL WHO SHOULD BE CONCERNED: Guests were loyal to shopping at Marshall Field's because of their world class associates, outstanding unique merchandise, upscale environments, relaxing and enjoyable department store dining rooms & restaurants....special traditions, historical significance, and a whole host of other reasons. PLEASE RESTORE THE LEGACY, THE TRADITIONS, THE WORLD CLASS SERVICE, THE EXCITING MERCHANDISE AND MOST OF ALL...THE NAME LIKE NO OTHER....MARSHALL FIELD'S !!!!

RESPECTFUL REGARDS,

RG74

Date: Thu, January 4, 2007,  11:24 pm CT
Posted by: Steven

I sent this to Terry along with a copy of several articles about the forced resignation of the chairman of Home Depot.

Dear Mr. Lundgren,

Despite all the spin Federated Department Stores has placed in the media, no one in Chicago is fooled. No one believes a word you say. Everyone knows that Marshall FieldC-s was superior to MacyC-s in every way. Quality. Selection. Service. Value. And therein lies your problem. You cannot get around the fact that MacyC-s is inferior and we C3 FieldC-s very best customers C3 know it. Really. Did you think no one in Chicago has ever been to Herald Square or Union Square to see MacyC-s so-called flagship stores?

I would advise you to just shut up while you are behind. Your words only anger us more. Unfamiliar merchandise? Please. You sell crap like Alfani suits and Donald Trump shirts and we are quite familiar with how cheap the material feels. Different promotional cadence? Please. YouC-ve flooded our mailboxes with coupons and giftcards for every day of the week and yes, people in the Midwest do know how to read a calendar.

By the way, I saw this article about the forced resignation of the chairman of Home Depot online today. Shareholders and Wall Street were unhappy with the direction he was taking the company. Sound familiar? I noticed FDC-s stock price slipped another 1.63% with over 10 million shares traded. YouC-re hemorrhaging customers and youC-re too wrapped up in your own ego to do what it takes to bring us back.

Bring back Marshall FieldC-s or your shareholders and Wall Street will get rid of you too! And believe me sir, you lose the job you have and no one else will hire the fool who killed Marshall FieldC-s!

Date: Thu, January 4, 2007,  10:43 pm CT
Posted by: Joe D

Okay, I am going to play devils advocate for a brief moment. I thought about this after reading some other people elaborate on why we should still support a store that has infuriated many of it's former shoppers.

I feel bad for long time employees. In fact, I would have argued with the associate I made a holiday return to in Houston, but her badge said she had been an employee for 30 years. Macy's has not been in Houston for 30 years. So, she was most definitely a loyal Foley's employee. I just took the darn gift card credit and gave it to my mother who was very dissapointed that Macy's wouldn't offer a full refund since I had the gift receipt and the tags were still attached.(I warned her not to shop there). Some brands are very versatile. Look at Campbell Soup! A very basic brand. There is Chunky, Classic, Signature (the boxed soups are amazing) Low Sodium, and countless other versions. If Macy's was truly interested in buidling a national brand that emphasized a differentiated shopping experience, FDS would have said, "since we have regional officies, lets let each region of the country maintain it's own character." Thus, there would be 3 true unique Flagships. If they had just taken down the Marhall Field's and replaced it with Macy's written in the same green script, we would have been upset. Many of us would have said, it sucks to lose Field's. At least the new owners are just changing the name but doing their darned best to appease Field's best customers. Instead, we lose our fravorite brands, unique branding campaigns, and have to deal with managers that drastically change just about every aspect of a store many people were proud to shop at. Let's get real, are vending machines for electronics really going to compete with Best Buy and Apple stores?

If FDS had really built upon Field's State Street Store. We would have shopped there because it would still be a unique differentiated experience. Why would I go there now? Other cities now have all the brands State Street now has. Plus other cities and the burbs sales tax is MUCH less than Chicago's 10%. So, why would anyone want to shop at an overpriced building filled with red stars and red neon lights?? Let alone, why would anyone want to buy generic merchandise when they can get the same stuff at Kohl's, JCPenney, Target, and Sears (I would rather wear a suit from Sears than a Donald Trump suit any day)

On a different note, I was just walking through the Nordstrom Men's Sale. I had 3 people greet me and say hello. I noticed they are also carrying Dolce and Gabana. Have the always carried D&G?

Date: Thu, January 4, 2007,  9:39 pm CT
Posted by: JOHN L.

HELLOOOO FDS: CHICAGOANS DON'T LIKE WHAT YOU'RE SELLING. CHANGE IT TO WHAT WE LIKE (YOU ALONE OWN THE NAME!) AND WE WILL BUY. IT DOESN'T TAKE A GENIUS TO FIGURE IT OUT!!!!

IF WE WANT TO BUY CRAP THERE ARE TEN MILLION, TRILLION PLACES WE CAN FIND IT.

P.S. CAN I GET A JOB ON YOUR MANAGEMENT TEAM? YOU SERIOUSLY NEED SOME HELP.

Date: Thu, January 4, 2007,  9:20 pm CT
Posted by: Greg B.

All,

I am so glad that analysts are finally seeing through all the blunders that Lundgren and Federated continue to report to the press. CNBC's Krammer, who as recently as this summer had recommended FD stock as a "buy" has done a complete 180 prior to Christmas and has downgraded it to a "sell" for investors. He apologized for his earlier recommendation, which was probably due to smelling all that paint thinner they were using to cover the Marshall Field's green trucks with red stars over the summer!!

What does concern me with their continued manipulation of the press. Although all of us know this won't be long term because of their inferior quality goods, the spin of their comments will make flasely it seem like Chicagoans are catching on to "way to flop....". The marketing ploy to supposedly add a "Chicagoan" as a store manager on State Street is just another desperation point.

We had some friends in from Germany over Christmas, nobody was impressed with the State Street windows or holiday decorations, comments were like earlier ones made here that decorations seemed half completed or they ran out of money; or better yet they knew Christmas was going to be a disaster so why bother finishing them. My friends did enjoy finding a few trinkets at the merchants set up at Daley Plaza and shopping at Carson's. One of my out of town guests did want to find one of those "dog haired" ladden sweaters since he had read that in the AP news in Germany. Way to make an impression M**y's! He had asked a sales associate if they were still available and was told that a similar sweater could still be purchased on-line, what a joke!

Back to my point, we need to really make a continued effort to step up the boycott and make sure that any sales boost received by Federated at either location is explained for what it really is. People are really following this blog site, it has attracted an international cult following. So many people have joined the cause to continue the boycott until the greatest shopping icon returns on State Street. Our family spent -0- at M**y's this holiday season. We had several gifts purchased earlier in the year, oh the Fieldgear and Marketplace gifts were big hits in the Field boxes....Not one gift among 35 relatives was from a M**y's store, it would have been close to 40-50% in prior years from Field's......

Viva la Boycott!! Get with the program M**y's, we are not coming back to shop here until you return the best department store in the United States to Chicago and the World.

gregw

Date: Thu, January 4, 2007,  9:16 pm CT
Posted by: mg

Did anyone else notice in the interview w/the new SS manager on WGN NEWS Wed. night, her hesitation and response when asked if they would be changing the name back?

She said: "Not at this time, no."

Did anyone else find this encouraging? Not at this time? Meaning somewhere in the future?

Wondering if this was intentional, or just a slip. Perhaps wishful thinking on her part. I mean, she's got to know what it could do for business. They'd get so much good will, so much free press, they wouldn't need to advertise for quite a while. But how would FDS

ever let her get away with that comment unless it were a DISTINCT possiblity?

NOTE TO FEDERATED: IT'S NOT JUST STATE STREET WE NEED BACK! WE NEED OLD ORCHARD, OAKBROOK AND OTHERS TOO! PLUS, WE NEED BETTER QUALITY!

Date: Thu, January 4, 2007,  8:55 pm CT
Posted by: Belee

We knew of the Macy's takeover of Marshall Fields, but my teenage daughter and I wanted the Fields experience during our Chicago trip this Christmas. Before moving to Los Angeles, I lived in Chicago and have fond memories of this wonderful, wonderful store. The restaurants were great, featuring cheddar cheese soup and its famous salad I affectionately call "brain salad" for its huge wedge of lettuce and the dark pink salad dressing. The Crystal Palace had chocolate peanut butter sundaes worthy of a coronary. But many years later for my daughter, Fields was the place where she could be in heaven on nearly a floor of shoes. Where else could you closely examine a pair of Manolos or Jimmy Choos in your hands without having to go to some snooty boutique? Or travel through racks and racks of coats and noticing cashmere for the first time? How about the area downstairs where there was a man who really knew stamp collecting and had first day covers in the display case? While going down memory lane may be painful, there is something special about a store that had the emotional interest of the shopper at heart, whether that customer walked away with a designer item or something a little more ordinary.

Needless to say, my daughter was seriously deflated by this past Fields trip. The store was not much better than the Macy's at our local mall.

Date: Thu, January 4, 2007,  8:45 pm CT
Posted by: Kate

I see the latest development in merchandising at M***y's is the addition of a Martha Stewart line. Gee, isn't it great they are adding a line of goods we cannot get anywhere else? No, wait, can't you get that at Kmart?

And Lundgren is still insisting that their plan is on target. Then why was it necessary to buy ad space unique to Chicago that said "Marshall Fields is M****"? I thought the whole point of this consolidation was to reduce costs with a cookie cutter approach and nationwide ad campaigns. Hmmm.

Date: Thu, January 4, 2007,  7:46 pm CT
Posted by: patrick

i went to the state street store befor christmas to see it, it was a sad place for me now, the merchandize is terrible, of a quality like kmart, but the field traditions that were gone is what makes me not want to ever go to state strore again. it was terrible see red paint over the green and that red star stuck all over the store. As for the suburban stores i just don't go to them because there is nothing but crap there and won't waste my time going in them. bring back field's and the traditions and the merchandize or just close and go out of business.

thank you

Date: Thu, January 4, 2007,  7:43 pm CT
Posted by: Steven

Federated Department Stores' stock price was down another 0.53% today, again with fairly heavy volume trading of 10.6 million shares.

This was online at Business Week today (1/4/07)--it was also at another free source:

http://www.zwire.com/site/news.cfm?newsid=17672140&BRD=2212&PAG=461&dept_id=465812&rfi=6

EXCERPT:

THE PROTEST: Protesters march, carry signs and call for a boycott of Macy's as it replaces their beloved Marshall Field's store in Chicago.

THE OUTLOOK: Federated says performance in the former May stores improved in December from the October/November trend, but retail analysts say they believe sales at the newly converted stores have deteriorated over the past few months. Federated says it remains confident that its strategy is sound.C.

-------

Surprisingly, many retail analysts expect the situation to improve. Please write to let them know that Chicago shops at Marshall FieldC-s and will never shop at Macy's. Here's the list of analysts with more added (I still have more to look up):

Telsey Advisory Group
Ms. Dana Telsey, Retail Analyst
535 Fifth Avenue, 12th Floor
New York, NY 10017

Citigroup
Kimberly Greenberger, Retail Analyst
388 Greenwich Street
New York, NY 10013

Citigroup
Deborah Weinswig, Retail Analyst
388 Greenwich Street
New York, NY 10013

Sanford C. Bernstein
Colin McGranahan, Retail Analyst
1345 Avenue of the Americas
New York, NY 10105

Goldman Sachs
Adrianne Shapira, Retail Analyst
85 Broad Street
New York, NY 10004

A.G. Edwards & Sons, Inc.
Robert Buchannan, Retail Analyst
One North Jefferson
St. Louis, MO 63103

Jefferies & Co.
Donald Trott, Retail Analyst
520 Madison Avenue, 12th Floor
New York, New York 10022

Morgan Keegan
John Lawrence, Retail Analyst
50 North Front Street
Memphis, TN 38103

Morgan Keegan
Laura Champine, Retail Analyst
50 North Front Street
Memphis, TN 38103

Morgan Stanley
Michelle Clark , Retail Analyst
1585 Broadway
New York, NY 10036

Merrill Lynch & Co., Inc.
Ms. Stacy Turnof, Retail Analyst
4 World Financial Center
250 Vesey Street
New York, NY 10080 USA

Banc of America Securities
Ms. Dana Cohen, Retail Analyst
9 West 57th Street
New York, NY 10019

Oppenheimer & Co. Inc.
Bernard Sosnick, Retail Analyst
125 Broad Street
New York, NY 10004

KeyBanc
Jeff Stein, Retail Analyst
127 Public Square
Cleveland, Ohio 44114

Bear Stearns
Christine Augustine, Retail Analyst
383 Madison Avenue
New York, NY 10179

Date: Thu, January 4, 2007,  7:38 pm CT
Posted by: Jon C.

When I logged on tonight to read what other Field's Fans have posted today, I was pleasantly surprised to read the rolling banner news story headline: "Shoppers Cool to Macy Name Change"! It is written by the Associated Press. (How much more mainstream media can you get than the AP?)

http://enews.earthlink.net/article/bus?guid=20070104/459c89d0_3ca6_15526200701041052299276

Fellow Field's Fans, this is further evidence that the numbers of disatisfied and upset department store loyalists are multiplying by the hundreds with each day. Mention is made specifically of Marshall Field's in Chicago, Kauffmann's in Pittsburgh and Filene's of Boston, among other former May Department Stores. There are several financial analysts' opinions which coincide with our members' reasoning. You will find our very own Jim McKay's quotes contained in the article. What we are all doing IS making a difference and is having a profound effect. Keep up the dedicated work!

Oh, did anyone else catch the WGN-TV reporter's unintended, but obviously sincere interjected word in last night's story about the management changes at the State Street store. The reporter let slip out the word, "R-e-a-l-l-l-l-y!?" when the pro-macys "shopper" said how impressed she was with the "much better" quality and selection of merchandise at macys. Somehow I don't think the reporter was expecting anyone to go THAT far in praise.

Do not lose hope, Field's Fan! Our aim continues to be not only tobring back the Marshall Field's name, but also (very importantly), the fine quality merchandise lines, the designer names, the special unique items, the quality food, the customary attentive service and all the extras (including firm gift boxes with tissue paper and heavy paper shopping bags) that made Marshall Field's a real adventure and experience.

Date: Thu, January 4, 2007,  6:53 pm CT
Posted by: Grant

Lacking in the Christmas spirit, the Friday before Christmas, with only 1 and a half shopping days left, I decided to take my wife out for a Christmas dinner at the Walnut Room. 111 N. State was barely a bustle with shoppers that Friday evening. The main floor had a decent amount of people in cosmetics and jewelry, but that's about it. All the other floors were almost deserted. No external line for the Walnut Room whatsoever. We waited about 15 minutes until being seated, but like Rick said, the service was simply atrocious. We arrived at 7:30 and it took until 9:30 to finish our meal. We waited for our server, we waited on refills, we waited on our food. Luckily after speaking to the manager, she completely comped our meal, which surely would have been over $100 with tax and tip. The food itself was very good, although my first plate was cold and had to be sent back. I blamed this on the waiter taking too long to deliver the food, not on the kitchen itself.

All around, other tables' food was being comped. Both of the adjacent tables to mine had their meal for free. I have to wonder how much money Macy's lost that night.

All in all, it did the trick in so far as we enjoyed the decorations, the tree, and laughing at the poor service, knowing that it would never have happened at Fields. In fact, we remember our last visit to the Walnut Room a few Christmasses ago, when the service was so top notch that we were in and out in under an hour. Not this year. We really had a lot of time to admire the tree this year.

Here's hoping that next year's visit will be at Marshall Field's Walnut Room once again.

(BTW: 90% of my clothing is Field Gear. I won't touch Alfani or Club Room, not only because of its poor quality, but also because they refuse to carry my sizes. What a joke!)

Date: Thu, January 4, 2007,  6:34 pm CT
Posted by: Darrid

Nice to see that the Macys North website is so updated! Wow, lots of Marshall Events from last year and nothing for this year!

Way to Flop!

Date: Thu, January 4, 2007,  6:04 pm CT
Posted by: Peter

Even though I no longer live in Chicago and I would only sporadically shop at Field's when I went to see my family on vacation. I would always check out Macy's first for anything I needed at one of the SF area stores.

Just knowing that there was always something that could be had at Field's was reassuring and I always made sure that I visited one of the stores whenever I went home.

I think James Miller hit the nail on the head. They (FDS)"sucked all the joy out of something special". I can't even stand to walk into a Messy's store anymore knowing full well that FDS simply doesn't understand and really doesn't care about what they've done.

There's a little voice in the back of my mind that keeps telling me there's always a glimmer of hope that Field's will be back.

Peter

Date: Thu, January 4, 2007,  5:46 pm CT
Posted by: Link

TWO GREAT ARTICLES YOU MUST READ!

They mention the Boycott, the protest, and express some cynicism about Macyization working.

http://www.zwire.com/site/news.cfm?newsid=17672140&BRD=2212&PAG=461&dept_id=465812&rfi=6

and http://www.zwire.com/site/news.cfm?newsid=17672118&BRD=2212&PAG=461&dept_id=465812&rfi=6

Date: Thu, January 4, 2007,  5:08 pm CT
Posted by: Clint

A positive spin for us MF fans in this AP article. Analyst/Federated keep saying that their plan for the Macyfication of american will work, but I think the longer that times goes by, the harder it will be to get people into the stores.

http://www.msnbc.msn.com/id/16473813/from/RS.1/

Date: Thu, January 4, 2007,  4:05 pm CT
Posted by: gle

I saw the WGN news coverage of Field's Fans today. If we weren't making an impact, the news wouldn't bother to keep showing "opinion polls" on whether people like Messy's. I also noticed that Linda Piepho visibly flinched when asked about a possibility of the store's name returning to Field's.

Date: Thu, January 4, 2007,  2:36 pm CT
Posted by: Erick

Let me make this clear. I do not want "Marshall Fields by Macy's" as an option for the reversal of the name change.

Excuse me for being stubborn, but why attach a cheap name to one with a rich and classy tradition? Is there a "Bloomingdales by Macys". With all the publicity, we all know that Macy's/Federated owns Marshall Fields.

It's becoming more obvious that Macy's needs the Marshall Fields name to survive and not the other way around. Don't get me wrong, "Marshall Fields by Macy's" is better, but "Marshall Fields & Company" is the most desired and has always been the case.

We have come to far and held out so much to settle for anything less. Macy's should just keep their name out of it and start focusing on quality rather than try riding on coattails of our beloved icon.

Date: Thu, January 4, 2007,  2:34 pm CT
Posted by: Brad

On January 2, Steven suggested that FieldsFans contact financial analysts with their questions and concerns about FDS decision to convert Marshall Field's stores to Macy's. This is a great suggestion and worthy of further attention.

Terry Lundgren ignored threats of boycotts and the pleas of tens of thousands of Marshall Field's fans prior to his decision to eliminate Field's. It's high time we focused our attention not on Lundgren, but on those who can influence investors and those who employ Lundgren.

Letters to analysts, combined with letters to members of the FDS Board of Directors, will give our voice a chance to influence people who may actually listen to our desire to see Marshall Field's restored. Not as some watered down "MF by Macy's", but restored to its former glory as a uniquely Chicago flagship department store. The name Macy's can not be allowed to continue to tarnish Marshall Field's home at 111 N. State Street.

Clearly, letters, emails and phone calls to Terry Lundgren are a complete waste of time and serve only to help him identify ways to improve Macy's... not to restore Fields.

I suggest that you send copies of your analyst letters to editors and writers at the Sun-Times, the Chicago Tribune, reporters at local TV news programs and to any other reporters you can identify from every possible form of local and national newsmedia. Our voice only helps if it can reach consumers, investors and the public at large.

Copied below is Steven's original posting to this site:

Some time in February, Federated Department Stores will hold a conference call with the analysts who follow its stock concerning fourth quarter earnings. At this time, analysts are allowed to ask Terry Lundgren questions regarding the company's assumptions, plans, etc.

I've started to make a list of these analysts. I'm sending each one a letter explaining that news converage of the Field's name change is biased and detailing all of the reasons why I will never shop at Macy's (Macy's has substituted poor quality brands, high prices and poor service for the brands that I want and the entire shopping experience is awful right down to the cheap bags and black-clad salespeople).

Please send your own letters to these analysts. The questions they ask become news in the Wall Street Journal and can influence the price of the company's stock. And perhaps make a head or two roll.

Here is the beginning of the list:

Telsey Advisory Group
Ms. Dana Telsey, Retail Analyst
535 Fifth Avenue, 12th Floor
New York, NY 10017

Citigroup
Kimberly Greenberger, Retail Analyst
388 Greenwich Street
New York, NY 10013

Citigroup
Deborah Weinswig, Retail Analyst
388 Greenwich Street
New York, NY 10013

Sanford C. Bernstein
Colin McGranahan, Retail Analyst
1345 Avenue of the Americas
New York, NY 10105

Goldman Sachs
Adrianne Shapira, Retail Analyst
85 Broad Street
New York, NY 10004

Date: Thu, January 4, 2007,  12:42 pm CT
Posted by: LiMack

Here's what I just don't "get". Why don't they see the obvious?--- the longer the execs at Federated wait to return our favorite department store name, quality merchandise, color scheme, and service the harder it will be for them to succeed and recoup their investment. People have already with sadness, but effectively, gotten through the 2006 holidays; the holidays being the period of highest shopping interest and traffic in the retail year. Marshall Field's loyalists snubbed M**y's and discovered or re-discovered Carson's, Von Mauer, Nordstrom, and other stores. We are getting in the habit of shopping at those places while still fervently hoping and waiting for Field's, as we knew it, to return. Anyone can clearly see that even with all the PR spin, "Way to Shop" hoopla, contests and incentives, M**y's holiday sales in our area were disastrous for them. What additional "lure" can there possibly be for shoppers to suddenly start spending wildly at M**y's when so much of what we already hear about, see, and experience in their stores is negative. Why does Terry Lundgren still say they will "turn it around" and that Chicago will learn to love M**y's? One of the ways to define insanity is to keep doing the same thing over and over while expecting a different result. Helloooooo, Mr. Lundgren!!!

Some folks posting on this site in the past have said they would rather see the beautiful 111 N. State Street in Chicago as boutiques or condos instead of a M**y's. I can understand their sentiments. But, in all due respect that wonderful landmark building was created to be a world class and high class department store. I want my Marshall Field's back!!!!

Date: Thu, January 4, 2007,  11:32 am CT
Posted by: James Miller

I have been reading this board with interest, and decided to drop by the Macy's in Paramus, NJ, to see the Frango stuff on discount. I wore my Cubs jacket, which is normally enough to irritate people in the greater NY/NJ area, and walked in.

The store was tidy, but quiet. As I expected, the salespeople looked at me oddly, and I took a look around. It was pretty empty of customers. Finally, on the third floor, I found modest displays of Frango at 60% off. I could smell them when I picked up the boxes. No more Marshall Field's on the boxes except a small blurb on the back. As I had promised not to buy at Macy's, I was unable to bring myself to buy any, and after looking at them for a few minutes, I decided to leave.

I have no stories about snappy things I said or the like. I just felt bad. When I went in, I expected to feel some sense of being able to feel I had helped thwart Macy's, but all I felt was sadness. Those people have wrecked the joy of something special, and they have no understanding of it.

There is no good reason for them to purge the Marshall Field's name except plain arrogant inconsideration.

Date: Thu, January 4, 2007,  11:15 am CT
Posted by: JamesfromCA

Herea are some miscilaneous ramblings, comments and obvious predictions, I maybe wrong.

Nothing was ever said to the rest of the country about the Frango brand in any of Macy's promotions. Unless people have traveled to the Chicago area or have freinds and family, Frango is an unknown. If the genius' over there had left the Field's name on the package, I think they could have sold. Field's was an internationally known brand. At my local dump, they had the Frango's on a table under the escalator with no signage or promotion. At 18 bucks a box many people aren't going to take a chance on them if they are good or not. Where I live See's is the chocolate of choice and it's the same price. In 5 months time, FDS will pull all Frango's off the market nationwide with the exception of the 63 former Field's stores, by summer they will be at the local Marshall's TJ Maxx outlets at $5.99 a box. Selling them at the former Field's stores at a heavy discount looks like failure since Frango's only went on sale maybe twice a year from what I remember.

During the holidays I had a chance to go to a few parties. The converstations are usually something light, never politics or the war but what's going on in the community. Shopping usually comes up and someone will mention " have you been to Macy's lately? Man what a dump! I refuse to shop with all that mess, it's been 3 years since my last visit and it will be another 3 before I go back". People just don't shop there OTH everyone goes on and on about Nordstrom and how well they are treated. Nordstrom doesn't need sales every week and they still pack them in.

My father bought some living room furniture about 3 years back from Macy's and from time to time I will chat with the salesman that my dad did business with. I mentioned to him why does the store look so crummy, it's actually getting worse. he agreed but TPTB do not want to hear anything from the employees on how to improve business if it means costing them an extra dime. If they hear anything that sounds negative "you're not being a team player" They don't want anyone who's "not on board". He says the store by me makes their sales quotas so why improve? Unless their sales take a real nosedive that's when they will remodel and change course otherwise it's good enough for the sheeple. What other industry in this country took that attitude for years?

Date: Thu, January 4, 2007,  9:04 am CT
Posted by: ErickJohnson

Marshall Fields Fans! Is it true that Lord and Taylor is about to run a big campaign to lure and cement its new business bond with former Fields shoppers?

I heard through the grapevine that the real estate company that owns them is about to run print ads targeting Fields shoopers still hurting from the name change.

If anyone knows about this let me know. I am a former PR and Advertising copywriter who can lend a hand!

Viva La Boycott!

Date: Thu, January 4, 2007,  8:56 am CT
Posted by: Alan

Nordstrom posted a 9% gain, well above estimates, and well above the rest of the market. I wonder how much of that locally was from former Field's shoppers?

http://biz.yahoo.com/ap/070104/retail_sales.html?.v=6

Date: Thu, January 4, 2007,  8:50 am CT
Posted by: JP

James from Minneapolis,

May I also mention that Target's website still has a tribute to Annie Milner the 104 year old woman who just passed away. She is featured on Target's history area!

Target still cares about it's past. I wish they didn't listen to some young buck who said they needed to get rid of Field's.

Joe

Date: Thu, January 4, 2007,  7:54 am CT
Posted by: laurie

Saw Jim's short interview on WGN last night. Great job as usual, Jim. This whole turn of events is exhilarating. Can't wait to hear what the announcement is that Jim's been hinting at.

I agree that Piepho's response to the query of bringing back Field's as 'MF by Macy's' or similar was interesting -- and curious. I detected almost a glimmer of hope in it -- that it's been given consideration. I thought it was funny when the reporter asked one of the pro-Macy's shoppers about the quality, which the shopper said was better.

Mike Moran, I looked at the Sun Times article on line about the name change and couldn't believe that it was totally pro-Macy's. While the Trib has published both sides, it seems to me they're leaning more toward Marshall Field's now. Even the headline yesterday 'Macy's is learning it's what's in a name' is reproachful.

Did channels 2,5, or 7 report on the Hughes' departure? Can only see ch. 9 here in Wisconsin.

Best to all you Field's fans.

Date: Thu, January 4, 2007,  7:23 am CT
Posted by: Alan

Well, here are the sales figures.

http://phx.corporate-ir.net/phoenix.zhtml?c=84477&p=irol-newsArticle&ID=946581&highlight=

A 4.4% same-store increase in December, below revised expectations of 5-8% (within the original range of 3-5%). All that's said about May stores is that it is "improving" in December compared to October/November, and that furniture/home sales are "improving" but still weak.

It seems that perhaps they are running out of steam at their existing stores. May still seems to be an issue. If it were a comparative bright spot, they'd probably have said more.

Date: Thu, January 4, 2007,  12:58 am CT
Posted by: Paul

Rick,

I can understand why you had some problems with your family dinner at Macy's Walnut Room. It's hardly a surprise. But honestly, we collectively, I can say, do NOT want their stores to succeed and thrive as you state. We have not been protesting and boycotting and blogging and writing for better signage, nicer Christmas trees, or richer soup at the Walnut Room. We have been working for one thing only and that is the restitution of the name Marshall Field's back to where it rightfully belongs. Absent that, the financial failure and total elimination of Macy's from our community stands squarely as goal #2. Period.

Date: Thu, January 4, 2007,  12:34 am CT
Posted by: Kelly Beninati

I was in Elmira, New York for the Christmas Holiday and went with my brother so he could finish his last minute shopping. My family knows that I will not step into a Macy's here in the Chicago area, however my brother pleaded with me to go into the Macy's there. With much reluctance I decided I was in New York it was ok....that was until I saw Frango Mints being sold with Macy's name on them....I turned right around and walked out!

My brother laughed and went back to see and said well at least they tell the Marshall Fields story on the back!

Such a sad sad thing....months later I still just can not beleive it! No more dark green shopping bags, no more hot chocolate under the tree in the Walnut Room....so many traditions are gone.

Date: Thu, January 4, 2007,  12:33 am CT
Posted by: Paul

Well I think the Duh-hey Award for Journalism should go to Sun-Times reporter Cheryl V. Jackson, who's 1-3-7 puff piece "Chicagoan to run local Macy's" completely misses the mark. http://www.suntimes.com/business/194986,CST-FIN-macys03.article

First of all, I thought the guy they kicked upstairs, Ralph Hughes, did actually live in Chicago. Second, is it now some sort of newsworthy honor to have one of the local townsfolk running a Macy's store, now that we've been saddled with this greusome monster from Cincinatti?

And finally, Jackson wholly fails to address the "why" of this newsworthy business story. The fact is that the sales at Marshall Field's locations have fallen dramatically since the name change and Macy's had a terrible Christmas season. As a response, Hughes was not "promoted" as Jackson states but, rather, most graciously gotten rid of into a made-up position so that Linda Piepho could step in and try to straighten out the mess at State Street. Sheesh! Are you writing a hard news article or regurgitating a press release? My Gd I have read this article three times and the spin is so blatant, so unbelievable ["...The 24,000 Macy's employees whom long-time Chicago resident Piepho will oversee might want to know that her name is pronounced "pea-foe." ... "As a college student, Piepho's mother worked part time at the Marshall Field's store on State Street, selling dolls and working in shopper services [...] "I walked in the store and said, 'Oh, My God. How lucky am I to be coming home to run this facility?' " she said. "There's a huge affinity for the State Street location."] that yes, I really do believe that this is just a rehashed press release!

Date: Thu, January 4, 2007,  12:08 am CT
Posted by: Steven

For those who don't support our movement to bring back Field's, you are so wrong. You do have a choice.

I just cancelled my account with AT&T. With a cell phone, I don't need them any more. Just like I don't need Macy's.

And I am sure that as Nordstrom, Nieman-Marcus, Saks and other stores gain sales from former Field's shoppers, they will add additional salespeople, probably former Field's employees fed up with Macy's.

And skeptics should pay attention to the posts at this site. I spent thousands of dollars each year at Field's on lamps, bedroom furniture, sheets, clothes, housewares, etc., as did most of the other people here. Please. People who shop at Wal-Mart aren't the ones incensed by the downgrading of the store.

And personally, I would rather see the building turned into condos or a hotel, than see it defiled further by Macy's.

Skeptic's views are just blind defeatism topped off with bitterness. We will succeed because keeping Marshall Field's is the smart business choice. Marshall Field's is after all America's department store. That's why so many people from around the world have voice their support at this web site.

Happy New Year!

Date: Thu, January 4, 2007,  12:08 am CT
Posted by: Jim McKay

Federated and others will release holiday sales figures today

Regarding the WGN TV segment, it was all very quick with it being less than an hour between when I got the call to getting back from when it was over.

I was interviewed for three or four minutes. They did a close up of one of Doris's "I WANT MY MARSHALL FIELD'S" buttons. Spoke about Ralph Hughes -- pretty much what I said in my post from last night. I also mentioned how we had been leafleting including the stats on how many weekends and what we have distributed, and how we will keep on.

I thought it interesting that the new Manager of State Street and VP was closed-mouthed when asked about Field's coming back as something along the lines of "Marshall Field's by Macy's."

Date: Wed, January 3, 2007,  11:10 pm CT
Posted by: Alan

I saw the piece on WGN's web site. It is typical "balanced" with 3 pro-Field's and 3 pro-Macy's "average shoppers." (I'm curious as to person who think Macy's has better quality clothing and more variety). I think the quote from Jim that they included was pretty reasonable and on-point (i.e. if things were going well, why would they change now?). Perhaps Jim could elaborate as to what else he said that wasn't reflected in some way in the piece (either by one of the 3 Field's fans or the reporter), if they missed something significant.

On the whole, it is a good sign that these types of stories are still getting play. When's the last time you heard a TV news story about a department store. It means that at least the media still sense that enough of us are interested.

Date: Wed, January 3, 2007,  11:00 pm CT
Posted by: Logan

Hey Everyone! Great comments and great efforts!

Some changes are happening at the State Street Flagship with a new store manager. See cover of today's Chicago Tribune. This with what I hear is a 7%-13% sales drop in Federated's former May Company stores...nationwide! ...and they think one new store manager at the flagship can turn around this mess?

I've heard tallies from a good source that sales at the former Marshall Field stores are really off a lot more than the other May stores%. The famous Walnut Room at State Street reports that customer attendance was down dramatically this season. Backstocked items are piling-up! However, this information will not be broken out of Thursday's expected reports to Wall Street.

Date: Wed, January 3, 2007,  10:20 pm CT
Posted by: Steven

More about the departure (nice word for firing) of the head of Home Depot, from the New York Times:

"Within the past month, one activist shareholder, Relational Investors, said it would propose that an independent committee evaluate the companyC-s direction and management.

In a letter to Mr. Nardelli, the firm said Home DepotC-s stock had underperformed since 2000 because of C,deficient strategy, operations, capital allocation, and governance.C.

Under Mr. Nardelli, the Home Depot shifted its focus somewhat away from selling lumber and lights to do-it-yourself consumers and more toward providing pipe and cement to contractors and professionals. During his tenure, the chain spent $7 billion beefing up Home Depot Supply, the unit that caters to the building trade.

But the strategy did not improve the retailerC-s share price, frustrating investors and Wall Street analysts. In recent weeks, Home DepotC-s stock has been trading near $40 a share, about where it was when Mr. Nardelli took over.

Wall Street welcomed Mr. NardelliC-s departure. Home DepotC-s shares gained 91 cents, or 2.3 percent, to close at $41.07, after trading as high as $41.84 earlier on the New York Stock Exchange.

Because of the flagging stock performance, investors began to focus on Mr. NardelliC-s compensation. Since he was hired as chief executive six years ago, the board has awarded him a total of more than $240 million in salary, bonuses and stock grants."

Sound familiar? On top of the billions spent to acquire Field's, Terry spent millions more to run the stores into the ground and drive shoppers away. Federated's stock price is down another 1.63% today. Volume was over 10 million shares traded, which is rather high, compared to the average daily volume over the last year. You can believe Wall Street is noticing the decline in sales!

Date: Wed, January 3, 2007,  9:46 pm CT
Posted by: Steven

This from MarketWatch about the mutually agreed upon resignation of Bob Nardelli, head of Home Depot:

"Bob Nardelli implemented a number of positive changes in his quest to remake the corporate culture at Home Depot Inc., but it was the mistakes, coupled with an unappealing bout of haughtiness, that left him abruptly out of work after six years as the chairman and chief executive of the nation's second-largest retailer."

If it can happen to Bob Nardelli, it can happen to Terry Lundgren. People who think Field's Fans are wasting their time are mistaken. We simply need to get Wall Street and Federated shareholders on our side by showing what a terrible mistake Terry has made.

I think I'll print the full article out and send it to Terry.

Date: Wed, January 3, 2007,  8:06 pm CT
Posted by: Rick

I actually brought my family to the Walnut Room for Christmas. The service was poor. For a Saturday two weeks before Christmas, the store seemed quiet. The Christmas tree although decorated very nicely, appeared bare at the base. It gave the appearance of not being completed. It struck me as I sat there, that just a little thing like a sign at the entrance to the room stating the recognition by Macy's of the importance of this tradition, tying in the past and future would help towards any healing. I believe that like the name change, either the arrogance or ignorance on these types of small details are also preventing Macy's from succeeding. One of the outside decorated Christmas windows still had a small work in progress sign in it Again, a sign of lack of detail, creating a poor perception, and actually negating all the things that may have been done well.

This perceived lack of caring (over and above the name change)is helping to contribute to their problems. They could have had key employees greating customers coming into the store, could have had employees serving coffee and hot chocolate outside as people looked at the windows, but they do not seem really interested in real customer service and winning back the customers. And by this I mean key management, not the employees who come to work and try to do their best everyday.

I hope with the recent Wall Street comments, someone will wake up and have the sense to set their ego aside and make some sensible changes to correct this situation. Chicago wants this store to continue and succeed, but Macy's has to work harder in showing Chicago it understands and cares about this market. If not, maybe there will be another name change , but this time on the nameplate of the CEO's office.

Date: Wed, January 3, 2007,  5:53 pm CT
Posted by: Zelda

I agree with Jim that Hughes is a fall guy for Lundgren, but that doesn't make Hughes innocent. He was fully on board with the change of Field's to Macy's. His fall, and it surely is a fall, should be taken as a clear sign that we are winning this battle. If the numbers had been good for Macy's, Hughes would still be there. Hughes' move to a created position (to save face for him and Macy's) is the first step in a process that moves us toward our goal: the return of Field's.

Switching gears, I have two observations to point out: First of all, as I walked through the State Street store today, I saw Macy's employees wheeling away CARTLOADS (100's of boxes) of unsold Frangos. In the end, they couldn't GIVE AWAY what Field's had been selling full price!

Secondly, the door handle on an outer door on the Randolph Street side of the store has been missing for months now. I keep thinking they're going to fix it, but they don't. As the store is a landmark building, Macy's has a legal obligation for its upkeep. I have friends at Landmarks Illinois who need to hear this.

It is extremely heartening to hear the comments of people all over the country who are supporting our efforts. Let's double them in 2007! VIVA LA BOYCOTT!

Date: Wed, January 3, 2007,  4:42 pm CT
Posted by: D

They, like most BIG business, don't get IT. We went to Marshall Field's because it was different.

With all of the stores that became Macy's last fall, (Famous Barr and many other named stores), not only through out Central Illinois, but other states as well, Macy's became almost as numerous as Wal-Mart and Target. I went to Marshall Field's because it wasn't the "store on every corner"!

Change it back to Marshall Fields in name, quality, service and uniqueness and I'll be back!

Date: Wed, January 3, 2007,  2:14 pm CT
Posted by: rdante

Strawbridge's has been crap ever since May Company took it over from

the original families. While it was May I never really found any reason to shop a the Market Street Store. They closed off 4 floors and really dulled down the merchandise.

I used to do most of my Christmas shopping at Strawbridge's (when it

was still Strawbridge & Clothier) and John Wanamaker when they both

still existed. I live in Northern New Jersey and would make a special trip just to shop there.

May's brands could never compare with Macy's brands. The last few years I didn't spend a nickel in Strawbridge's, there was nothing worth buying. Macy's merchandise is definitely a step up from May Company clothes. Marshall Field was a different story, their goods were infinitely better than Strawbridge's. May just gutted Strawbridge's and put the same crap as Hecht's had. May had done a good job renovating many of the mall stores, but they were so cookie cutter boring. You couldn't tell if you were in Strawbridge's, Filene's, Robinsons-May or Famous-Barr. Bland, bland bland.

Unfortunately it's a sign of the times. People complain about the loss of local flavor, but what stores are successful? Target, Wal-Mart and the big box stores that are all the same. I miss Hess's in downtown Allentown. It was a great little downtown full-line department store complete with restaurant, bakery and pet store!

Alas the local store is gone, probably never to be seen again. Look at Canada it's just The Hudson's Bay Company and Sears-Canada (much better than US Sears) nationwide.

Date: Wed, January 3, 2007,  1:48 pm CT
Posted by: Bob in DC

A few points:

Our family's boycott of Federated was 100% complete this year, we figured first Christmas since 1937 we had nothing for anyone from Marshall Field's, and since at least 1900 from F&R Lazarus (Columbus, Ohio).

Where did we shop (in descending order)? In descending order: Belk's, Lord & Taylor, amazon.com, JC Penney, WalMart.

Further to the new manager from Lord & Taylor, I do see this as a negative for the Ultimate Department Store, as it has a new person in charge with:

1) No home goods experience (5 floors of State Street)

2) No food service experience (23 food and beverage outlets)

3) Little or no leased department experience (10% of floor space)

If you look at the way Lord & Taylor has devolved from a carraige trade department store into a women's clothing store with a candy counter (and in a handful of stores a snack bar), I do not think this is good news.

Further, what a stinging rebuke to all of the former Marshall Field's, May Company, and even Macy's/Bloomingdale's store managers who should have been being groomed for this plum position. There are still major flagship downtown stores being operated by Federated in Boston (Jordan Marsh), Phildaelphia (Wanamaker's), Pittsburgh (Kaufmann's), Houston (Foley's), St Louis (Famous-Barr), Minneapolis (Dayton's), and St. Paul (Dayton's) that should have been getting the next store manager ready for New York, Chicago, or San Francisco.

Date: Wed, January 3, 2007,  1:19 pm CT
Posted by: Kevin

I walked into the Field's/Macy's on State St. last week for the first time since Sept. It was so not the same as before. There were less than half of the people than last year in the outside to see the Window Display and as well as inside to shop. It used to be so packed that you could hardly throught the street.

Date: Wed, January 3, 2007,  12:03 pm CT
Posted by: Not a Macy's Fan

I think it's very telling that after the first Christmas as Macy's, the corporation has decided that a leadership change at the top is in order and is bringing back someone who ran the Lord & Taylor store at Water Tower Place. Take that, Macy's - Field's enthusiasts have voted with our Christmas dollars and we didn't vote for you! I also read in the Tribune that the Frango Mint boxes - which read Marshall Field's Frango mints - will be in use until the current stock is depleted. New boxes will be printed without the Marshall Field's name. Shame on you, Macy's - that was one last opportunity to do right by Chicago and you blew it once again.

Date: Wed, January 3, 2007,  10:55 am CT
Posted by: JamesinMinneapolis

Good Morning, All------

I had sad news from this morning's Star Tribune. Annie Milner, the woman who wokred for Dayton's until she was 101 died at age 104 on New Year's Day. The last couple of years the Downtown Minneapolis store on Nicollet Mall was known as Marshall Field's. Miss Annie was the most gracious, charming person and a wonderful employee of the company. She started in Gift Wrap and then moved to the sales floor in Furnisture.

On her last day of service, the Dayton's sent a limo to pick her up and bring her to the store. Bruce Dayton who was already himself retired met her at the door to thank her for her years of service.

Her story is such a charming fairy tale of elegance, manners and sophistication. She has won a place in the heart of Minneapolis.

Regards.

Date: Wed, January 3, 2007,  10:39 am CT
Posted by: Alan

Well, we should see some more sales results this week (tomorrow). I think the former May stores will still be excluded until February, but undoubtedly they will get some discussion. I note that at least of this morning, retail stocks like Nordstrom and Bon Ton are up about 4-6%, while Federated is up about 1%, so the Street apparently doesn't expect much. That could mean that if things aren't as bad as the Street currently expects, there could be a "positive" response from the market. Overall apparel sales seem to have increased in the week after Christmas, which perhaps could have benefited Federated. I doubt, however, that yesterday's reshuffling was "unrelated" to sales at the former Field's locations. It probably was in a technical sense (i.e. the decision had already been made, and an unexpected blockbuster December would not have changed it), but I don't think they are pleased with holiday results.

Date: Wed, January 3, 2007,  10:08 am CT
Posted by: kevin elshoff

I just wanted to post my support for Field's. I live in Indianapolis, but I make several Chicago trips each year just to shop on State Street. I made some this year too, but only shopped at Carson's. No purchases were made at Macy's. I want my L.S. Ayres back too, but I know that will never happen. Nordstrom, Von Maur, Parisian and Saks are great, but they lack the home store merchandise of a true department store. Federated can change management, but only the return of the Field's name and green will make a difference.

Date: Wed, January 3, 2007,  9:24 am CT
Posted by: Anonymous

Heard recently that Lundgren "misreported" sales to stock holders-- focussing on "Leagcy" Macy's and Bloomingdale's and playing down the former May stores (Including Fields) and not including them in the full stats.

BTW has anyone thought of trying to get the Field family to allow a private group to open a real 'Marshall Fields'?
(Answer from Field's Fans Chicago: Federated has the rights to use the Field's name when they choose; it's been decades since the Field Family has owned stock in the stores. )

Date: Wed, January 3, 2007,  9:08 am CT
Posted by: Dan

I know I'm a bit late with this comment but, didn't it feel like something was missing this Christmas? The windows on State Street looked terrible. It literally looked like they took last year's puppets and painted them a different color.

It might seem silly, but without Fields i just didn't want to shop or do anything. It really seemed like something was missing.

Date: Wed, January 3, 2007,  8:05 am CT
Posted by: sharon

I have a question. Why are Macy's stores such a mess? It can't be a corporate decision to say, don't clean up after customers? That just doesn't make sense!

BTW, who needs Field's now, I have Von Maur. Talk about your customer Service!!! It's unbelieveable!!!

Date: Wed, January 3, 2007,  7:30 am CT
Posted by: Alan

The Sun-Times is the only news outlet I can see that is calling the shakeup a "promotion" for Hughes. I'm skeptical.

http://www.suntimes.com/business/194986,CST-FIN-macys03.article http://www.suntimes.com/business/194986,CST-FIN-macys03.article

In the meantime, expect this to mean another PR barrage. They'll probably say they are making the store more "local."

Date: Wed, January 3, 2007,  7:27 am CT
Posted by: Mike M

Please read the respective articles in today's two respective major papers about Ralph Hughes losing his job at Macy's on State Street. These two articles are yet another of many examples of how the Tribune and Sun-Times have differed in their coverage of the Macy's debacle. The difference is startling.

The Sun-Times simply won't print any Letters about the Macy's/Fields issue. In contrast, the Tribune has printed over twenty such letters. Of course, the Tribune is not without its sins, particulary the way they give voice to the "get over it" crowd in their Letters section.

Note in today's Sun-Times article about the change of leadership that there is NOTHING about the fact that the store is in trouble. There is NOTHING about any customers protesting or staying away from the store. There is NOTHING about the fact that the move is anything but a great thing.

The Sun-Times article is like a press release from Federated. That is poor journalism by the Sun-Times. That poor journalism is apparently influenced by Sun-Times revenue from Macy's advertising in the paper.

Date: Wed, January 3, 2007,  1:12 am CT
Posted by: Marco Bautista

What I miss about Marshall Field & Company in populous Chicagoland of more than 9 million people is, Field's did not discriminate against no one. It catered to so many people of different backgrounds and income. Field's sold fine quality merchandise whether it was inexpensive or expensive goods. Field's was truly a world class, grand full line department store. Field's sold soft goods to hard goods from moderate, better, bridge and also sold high end merchandise that's available at luxury New York City stores like Barney's, Bergdoff Goodman, Bloomingdale's and Saks Fifth Avenue. There's absolutely no other stores like Marshall Field's in these United States. No other stores compare to Marshall Field's. There was only One, Truly, Genuine Marshall Field's, 111 N. State Street, Chicago, Illinois, USA.

Date: Wed, January 3, 2007,  12:26 am CT
Posted by: Simba

When the boycott first began, I thought that we would start out strong and then dissipate to a few hardcore FDS resisters. Instead, the movement is picking up steam. And I notice it's everyday shoppers who found out that the quality of merchandise, and the upkeep of the stores, is simply not up to par with what the Field's customer expects in a shopping experience. Cutting the maintenance staff is not a "service enhancement". What else has FDS accomplished? Macy's promised exciting innovation in retailing, and they simply didn't deliver.

Now Ralph Hughes has to pay the price for the idiocy of the top management. Hughes was part of the turnaround of Field's before the sale to the May company. He knows the Chicago market, and no doubt that story that was posted a while back about him warning that the Chicago customer was stubborn, and wouldn't take the name change lying down, was true. FDS management is like the wicked witch in The WIZ, whose theme song was "Don't nobody bring me no bad news!" At Federated, the truth is not on plan.

Since they are determined to learn their lessons the hard way, let's not disappoint them. Remember this: First they ignore you, then they laugh at you, then they fight you, THEN YOU WIN. Those words are from Gandhi, who knew a thing or two about bringing down "giants". Lord knows our wishes have been ignored. And certain members of the media seem to find our protest amusing. But there is no doubt that FDS is in the fighting stage now. Hold on, Field's Fans. Victory is within our grasp.

Date: Wed, January 3, 2007,  12:22 am CT
Posted by: Adam

As Jim pointed out, it's amazing Lundgren doesn't show up these days for announcements related to Macy's flagship store in Chicago. September 9? He wasn't there! Macy's is getting it's first flagship since the 1940s and the CEO is in St Louis instead! Then they change managment in Chicago? Where's Terry Lungren?????? Helloooo!!!!

I have watched the 10 O clock News on Channel 7 for years. Is it my imagination or does it appear that the channel now has a camera from the upper floors of Marshall Field's. I think this happened about the same time that Frank Mathy did that story about the Walnut room, erroneously claiming nothing was different.

Getting sales back is a no-brainer! Bring back Field's in every way, not just name!

The Boycott is working!

Date: Tues, January 2, 2007,  11:38 pm CT
Posted by: Alan

Here's another take from the Tribune.

http://www.chicagotribune.com/business/chi-070102macys-shakeup,0,4954375.story

Jim, I agree that the "newly created" position for Hughes looks basically a face-saving move on their part. Unless he truly wanted to get more into PR (and the timing is odd), I don't think someone would want to give up management of a store that large and that high profile. Perhaps he has a severance package and this is a way to get some value while management tries other strategies for the store. It's interesting how they are bringing more management from May while it is the May stores that are giving them the most trouble. I don't think going in that direction is the right move. Lord and Taylor was under May ownership for a long time, and since I did more shopping there this Christmas, I can definitely say that their service and store layout was not up to Field's standard. It was closer to Carson's (and Macy's). You may be right that they are trying to purge the store of the old Field's management. I think that in Piepho, they think they have someone who knows the Chicago market, and perhaps can draw some L&T customers (and that demographic) to Macy's, particularly since that store is now leaving Michigan Avenue.

If they wanted to make the store more upscale and bring back more traditional Field's shoppers, they might have brought in a Bloomingdale's manager, or tried poaching someone from Nordstrom or Nieman Marcus. The latter two are well outside Macy's target, so it doesn't quite surprise me they didn't go that route, but it does surprise me they didn't find someone from within the organization.

Date: Tues, January 2, 2007,  11:04 pm CT
Posted by: Doris in Chicago

HANG IN THERE FANS!

I'VE SACRIFICED MY HAIR STYLIST OF 20 PLUS YEARS FOR THIS BOYCOTT!!!!

HOPEFULLY, I CAN GET BACK IN THERE BEFORE I GO COMPLETELY BALD!!!!!!!

VIVA LA BOYCOTT!!!!!!!!!!

Date: Tues, January 2, 2007,  10:09 pm CT
Posted by: Steven

By the way, did you all notice that Federated announced a new boss for the State Street store on the day of Gerald Ford's funeral, when the stock market was closed, at the end of a three-day holiday weekend. That is a sure sign that Terry knows his stock price is heading for deep doo doo. Bad news is always announced around the time of a holiday when the stock market cannot react immediately.

Date: Tues, January 2, 2007,  10:03 pm CT
Posted by: Drew

Interesting article about Bloomingdale's :

http://www.nypost.com/seven/01022007/business/bloomie_tune_business_suzanne_kapner.htm

Seems like Federated is going in the opposite direction with macy*mart. Wouldn't they be wise to follow the successful strategies at macy*mart--unless there is reason NOT to do so.

Date: Tues, January 2, 2007,  9:29 pm CT
Posted by: jimmygimbels

Mrs J was correct in here post. Hundreds and hundreds of gift baskets! The store in Vernon Hills, IL has piles of Messy's gift baskets at 80% off. Did they sell any of them before Christmas? This store in particular is heavy with Christmas merchandise that is not selling at 50% to 75% off. What is next 90% off? Messy's has to be hurting. It was fun watching people returning items. Everyone wanted a refund so they could shop at other stores.

Watched five sales associates (Sunday at 2:00 p.m.)in the men's department stand around talking and ignoring the few customers that walked by. Messy's must be a shoplifters paradise - the sales people couldn't care less.

Manikins in Jr's department still missing hands. Very freakish!

Broken bridal registry terminal finally removed after 4 months.

Piles of sale giftware on floor. This store still has Halloween merhandise!

Golly, I can't wait to see their spring line of Alfarni.

Still lots of merch in the "loverly" Holiday Lane Department.And yes, the store is a mess. Looks like an in-store warehouse sale.

Boy, has this store fallen fast.

Date: Tues, January 2, 2007,  9:24 pm CT
Posted by: Drew

Shake-up at macy*mart??? How is replacing the MANAGER of one store going to recapture all the alienated shoppers? What will this one person be able to do to make everything all nice?

Moving the present manager out of the way and bringing in another person will accomplish what? The new person will still have to market the same crappy, cheap merchandise, staff the store with limited personnel resources, maintain the building on a scaled back budget, and so forth. Sorry to say, but I think that Linda Piepo is set up for failure. How many improvements will she be able to make given the constraints set by Terry and Company? Her task is "Mission Impossible." There is NO WAY she will be able to turn macy*mart (more than failure) into Lord and Taylor!

Let's see. This shake-up will fail when, perhaps six months? Then Filthy Dilapidated Shoppes will announce ANOTHER shake-up. Christmas 2007 will be a disappointment, so yet another shake-up will be in order.

The shortsightedness, arrogance, and unbridled stupidity of Lunkhead and FDS would be hilarious if it wasn't so PATHETIC.

Date: Tues, January 2, 2007,  9:02 pm CT
Posted by: Steven

Some time in February, Federated Department Stores will hold a conference call with the analysts who follow its stock concerning fourth quarter earnings. At this time, analysts are allowed to ask Terry Lundgren questions regarding the company's assumptions, plans, etc.

I've started to make a list of these analysts. I'm sending each one a letter explaining that news converage of the Field's name change is biased and detailing all of the reasons why I will never shop at Macy's (Macy's has substituted poor quality brands, high prices and poor service for the brands that I want and the entire shopping experience is awful right down to the cheap bags and black-clad salespeople).

Please send your own letters to these analysts. The questions they ask become news in the Wall Street Journal and can influence the price of the company's stock. And perhaps make a head or two roll.

Here is the beginning of the list:

Telsey Advisory Group
Ms. Dana Telsey, Retail Analyst
535 Fifth Avenue, 12th Floor
New York, NY 10017

Citigroup
Kimberly Greenberger, Retail Analyst
388 Greenwich Street
New York, NY 10013

Citigroup
Deborah Weinswig, Retail Analyst
388 Greenwich Street
New York, NY 10013

Sanford C. Bernstein
Colin McGranahan, Retail Analyst
1345 Avenue of the Americas
New York, NY 10105

Goldman Sachs
Adrianne Shapira, Retail Analyst
85 Broad Street
New York, NY 10004

Date: Tues, January 2, 2007,  8:49 pm CT
Posted by: RG74

Dear Field's Fans,

Let's go back to Sept.21,2005

WCCO Article/Story: SHOPPERS MAY MISS MORE THAN FIELD'S NAME:

A very interesting story was told back in 2005, in the Minneapolis market on WCCO-TV back in 2005. Here are some interesting comments:

Corey Maple, a Marshall Field's shopper, felt this latest name change would be too much.

"They are taking a way a Minnesota icon here, and they are turning it into just another commodity," Maple said.

Some analysts don't like it either, such as Dr. David Brennan of the University of St. Thomas.

"I think they need to go more upscale than downscale," Brennan said. "They need to add more value, more services, more points of differentiation in terms of merchandise."

------

HOW MUCH LONGER WILL MR.LUNDGREN WAIT ? SALES FIGURES ARE FALLING APART....REMEMBER...MAY COMPANY PULLED THE HECHT'S NAME OUT OF MANY PENNSYLVANIA STORES AND LABELED THEM STRAWBRIDGE'S BECAUSE HECHT'S WAS VIEWED AS A LOWER CLASS STORE (REGARDING THE CHANGEOVER FROM JOHN WANAMAKER'S TO HECHT'S...IT DIDN'T WORK. WHEN MAY PURCHASED STRAWBRIDGE & CLOTHIER...THEY CAPITALIZED ON THAT NAME AND RENAMED ALL PENNSYLVANIA STORES STRAWBRIDGE'S TO BETTER RELATE & SERVE THE P.A. AND DELAWARE MARKET....IF MAY COULD AND DID CORRECT THEIR MISTAKE...WHY WON'T FEDERATED ?

------

I WANT MY MARSHALL FIELD'S !!!!!!

RESPECTFUL REGARDS,

RG74

Date: Tues, January 2, 2007,  8:02 pm CT
Posted by: Dave

Someone asked about the contestant on Project Runway who said that Macy's was not his kind store, well his name was Jeffrey Sebelia, and he won the contest. I don't know if he accepted the internship with Macy's store brands, but the previous two winners did not accept the internship with banana republic.

Date: Tues, January 2, 2007,  7:42 pm CT
Posted by: Paul

Wall Street Journal Online

"Federated's Name Changes, Arrogance Enrage Chicago

December 30, 2006; Page A11

So now Federated's troubles with the former May Company stores are blamed on its timing of the name changes ("Federated's Fractious Family," Marketplace, Dec. 26). I'm amused at the ever-changing scapegoat for this disaster. Why not admit what Chicagoans, former Chicagoans and Midwesterners have known all along. We don't like New York-named stores coming into our hometowns and sweeping away our traditions wholesale. We don't like the downgrading of merchandise, and we don't like the arrogant attitudes. As for the condescending comment that shoppers in the Midwest are more likely to go to Kohl's and J.C. Penney, I suggest you research Nordstrom's and Carson's sales in Chicago for the past four months. I hear they are benefiting hugely from Chicagoans' rage at the loss of Marshall Field's.

"Linda Simons
San Marcos, Calif."

-30-

Date: Tues, January 2, 2007,  7:25 pm CT
Posted by: Jim McKay

That Federated and Terry Lundgren downgraded Field's into Macy's is akin to a Greek tragedy. With any tragedy, people and those who surround them have to suffer the consequences of their weaknesses and mistakes before The Right Thing prevails. So in that context, it's very sad to see Mr. Hughes suffer the consequences of Lundgren's very bad business decision to replace Field's with the inferior Macy's.

I want to offer comments on two other items that lead up to that news.

Regarding Kyle's inquiry about Lord & Taylor, I know Field's Fans would love for them to stick around Chicago and have a great deal of respect for them. Sales at Lord & Taylor and inside info, etc., is pretty much beyond the scope of this site. Lord & Taylor management has said they would love to find a new downtown location to replace Water Tower. Remember that the lease for Lord & Taylor's location at Water Tower was negotiated in the Mid-70s and was dramatically low in rent compared to what it would fetch in today's market. But I agree, losing the Chicago flagship is not a good thing for Lord and Taylor in Chicago. Tangentially, I have to wonder if Federated is paying a similarly low rent for the Field's/Macy's space at Water Tower and what its future is there.

Alan...the news about Ralph Hughes was not the rumor Michael Trenteseau and I have been trying to confirm. Sorry if it seems like a tease but don't want to say more unless we can verify since it could be wrong.

So like I said, what's happening with Hughes is part of the bigger tragedy. Hughes was there in the mid-90s after Target/Dayton Hudson's started correcting the mistakes they made when they first acquired Field's in 1990. He also served in major roles for Chicago on the State Street Commission. Given how it is many people's opinion that Lundgren made up his mind that Field's was to be Macy's long before Federated acquired it, I don't think there was much Hughes could do to change the course in favor of Field's. Furthermore, consider that Macy's North Chairman Frank Guzzetta has a very long history with May Department stores and only came to Field's in January 2005, just before merger talks between May and Federated began. Also, Robert Soroka, President of Macy's North came to Field's in 2004 after a long history with May. Then consider how the new store manager of State Street and VP of Macy's North, Linda Piepho, has been with Lord and Taylor for 23 years, including about 20 years when Lord and Taylor was owned by May. I could be wrong, but being named "regional vice president of corporate communications for Federated" (as listed in the Tribune article) doesn't sound like a promising career promotion for Mr. Hughes. It comes across to me as a job created for Hughes while he looks for something else in an attempt to spare FDS any bad publicity.

To me, it appears Federated is replacing someone with first-hand knowledge of Field's recent history with May alums who are detached from the Field's legacy. While Lundgren and those with lack of first-hand experience with Field's in Chicago may think it's possible to make the Macy's name stick, I'd bet, given his experience, that Hughes is smart enough to at least suggest to the higher-ups that it won't work after the much rumored dismal holiday sales season at former Field's stores. It wouldn't surprise me if Hughes was viewed as too connected to Field's and not enough to May or FDS. It seems as if Hughes is being made a scapegoat for Lundgren's very bad business decision. It's interesting that Lundgren didn't make the announcement for what is supposedly one of Macy's three national flagships.

So I think it's pretty sad for Mr. Hughes and such people deserve prayers.

My take on it all is that things will get a worse before they get better. I stand by that it will be Fall 2008 before Field's comes back, but it will be back, although I would love it if it were sooner.

Date: Tue, January 2, 2007,  5:35 pm CT
Posted by: Paul Reichart

Regarding Macy-ification of America. I've been in sales for what WAS a European (not retail) company for over a decade. I've been in my industry for over 20 years. During this time I've taken great pride in providing the best service possible to "my" customers and ensuring that all their needs were taken care of. Recently, we were sold to existing management of U.S. operations. A corporate decision was made that upper Midwest and West Coast operations could be "better served" from a central U.S. location which has closed and layed off many employees (including me & the closure of our Chicago and San Francisco offices) as a rollout of this consolidation. I've already been hearing from much of "my" customer base how service has been suffering and that they won't continue to purchase the product without the personal support that they are accustomed to.

Sounds like the same thing that's happening on State Street!

VIVA LA BOYCOTT!

I WAS a FORMER frequent Marshall Field's Oak Brook, Woodfield, State Street, and Water Tower Place patron, but no more! I've purchased things I would have bought at Field's (Christmas presents, lots of clothing, coffeemaker, $600 cherry accent table) at Carson's Yorktown and specialty stores including Crate & Barrel, Z Gallery, and Discovery Channel Store,

PR

Date: Tue, January 2, 2007,  4:56 pm CT
Posted by: Jim Richardson

http://www.chicagotribune.com/business/chi-070102macys-shakeup,1,5078591.story?coll=chi-business-hed

It is looking better and better. If we can still hold out for the best to come back.

Date: Tue, January 2, 2007,  2:46 pm CT
Posted by: Erick Johnson

Big Shakeup in Management at Macy's State Street Store. Their stepping it up in trying to lure us back Marshall Fields Fans. Hold strong!

http://www.chicagotribune.com/business/chi-070102macys-shakeup,1,5078591.story?coll=chi-business-hed

Viva La Boycott!

Date: Tue, January 2, 2007,  2:42 pm CT
Posted by: Alan

I'm assuming this is the "big news" that someone had referred to earlier?

http://www.chicagotribune.com/business/chi-070102macys-shakeup,1,5078591.story?coll=chi-business-hed

They should just change the name back. It would do wonders and would probably cost them less than this whole shakeup.

Date: Tue, January 2, 2007,  1:50 pm CT
Posted by: mg

Happy New Year everyone!!!

As a belated birthday gift, I received an old copy of a "Marshall Field's Frango Chocolate Cookbook". It brought back memories! Specifically, anyone remember the Frango Mint Ice Cream Pie? It was always my favorite as a little girl at the Walnut Room and also at the Hawthorne Room at the Field's in Old Orchard. Remember, it had the toffee crunched up on top, with the graham cracker crust? It's so sad you can't get it anywhere anymore! If anyone wants the recipe let me know.

Also, someone was looking for an eggnogg recipe from the Walnut Room.

I'm not sure if this is it, but it's the only one in in the book is entitled: Rum and Chocolate Eggnog.

Email me and I can tell you how to obtain the recipe.

Date: Tue, January 2, 2007,  1:08 pm CT
Posted by: Erick Johnson

My dear Marshall Fields Fans:

The holidays are over and the moment of the truth is here: get your receipts out and ring up your calculators! How much did you spend at other stores. I spent $5,334.

We should send copies of all of our receipts to Lundgren to show him the power and punch of our hard earn dollars over the Holidays. We can do it as a group or individually. Suggestions anyone? Please advise.

Viva La Boycott!

Date: Mon, January 1, 2007,  7:43 pm CT
Posted by: private

Was reviewing a story at ABCnews.com from back in September. It spells out the feelings that America's shoppers have for their cherished department stores.

. . . . . . .

" Linda Anderson brought her family to State Street in downtown Chicago to see the end of an era. At midnight Friday Marshall Field's, the crown jewel of State Street shopping since 1968 [ Actually ABC means "1868" ] , will morph into Macy's.

"People come to Chicago to see Marshall Field's, and now it's not going to be there," she said.

Macy's $17 billion takeover of 11 department store chains is not sitting well with long-time customers, some of whom remember coming to the store as children with their parents. Others note that the distinctive Field's will soon look like just any other department store."

This year...our department stores are gone. I really wish Federated would listen to their customers and bring back the legacy that one man and his management team destroyed.

Date: Mon, January 1, 2007,  6:41 pm CT
Posted by: Michael in Baltimore

Well I ended up spending my $25 Macy Money certificate [ basically a $25 customer enticement certificate from Macy's ] at the Center City Philadelphia mini store. Yes I saw the light show, trimmed down as when Lord & Taylor did it. But there were the "Trees of Joy" windows on Market Street. Pretty pre-fab but yes there were windows. However they were so bland and uninteresting that absolutely nobody was looking at them. Maybe everybody or many people wished they had the option to go down to 8th & Market and shop at a real department store, Strawbridge's. (Yes there is a big factor of Strawbridge's shoppers who won't step foot in that other store. Never did. Never will.)

I did have to pay $3.14 over my $25 certificate [ basically sales tax ] as I bought Frangos with my money. I wasn't going to buy I thought I'd do what I could to hurt their bottom line. Every little bit hurts. And it only took 7 people to wait on me! Way to shop!

I also took a trip and looked at the former downtown Hecht's in Washington to see the fabulous new windows. Guess what? It was the same damn windows in Washington as in Philadelphia! Same pre-fab look. Nobody looking. I'm sure you all in Chicago are looking forward to next year's "Trees of Joy" display. Now you can have Christmas anywhere in the country and not have to think! The former Hecht's was emptier than usual. I guess Donald Trump and Alfani wasn't as cheap as they were made.

How depressing. No more originality. But my Macy bills this year were $3.14. Last year my Hecht's/Strawbridge's bills were easily over $1500. Thanks Mr. Lundgren for everything you've done. I hate having to think.

BOYCOTT NATIONWIDE OR YOU ARE UNDERMINING CHICAGO'S EFFORTS! BRAVO CHICAGO! YOU ARE AN INSPIRATION!! I'll never have my Strawbridge's back but you just might have some hope!

Also, check out how Macy's wants to pull out of the former Burdines in downtown Miami. They say the store is too old. Maybe it looked and performed a little better when it had some style in their merchandise and when it went from a clean white interior to Macy beige. Another piece of department store history about to end. And then there's New Orleans. I visited both (still closed) locations in December. Don't get me started...

Date: Sun, December 31, 2006,  11:40 pm CT
Posted by: Patty Marie S. B.

Since DAYTON'S is no longer Marshall Fields and has become Macy's I have had nothing but poor service! The products that I have purchased and enjoyed for 35 plus years are no longer available and none of the sales staff seem to even care. I no longer live in Sioux Falls, SD so I must do my shopping by phone order or email and I have yet to receive the purchase that I ordered .. and it is never the correct order .. or it is damaged. What has happened? What can we do?? I can drive to Herberger's in Virginia, Minnesota .. a 100 miles drive ... and get a few of the products but in the GREAT NORTHLAND .. in the winter .. that is no small accomplishment! I will go to looking else where ..

Date: Sun, December 31, 2006,  10:58 pm CT
Posted by: Mrs J

Happy New Year to all! To: Michael Trenteseau Re: 1/2 price Frangos.................I walked thru Orland Park Messy's last night...and I AM NOT joking.....they had HUNDREDS (AND I do mean hundreds) of Frango gift sets...ALL shapes & sizes....looks like not 1 was sold for the SEASON.....HUNDREDS...and they were 70% OFF...I walked by & sighed (with a smirk)! Even TONS of gift sets in cosmetics....(we bought ours @ Carsons & Lord & Taylor this year) Not a soul in the store...and NO one in line to pay!

Viva la boycott...Frangos @ 70% off & no takers....HMMMMMMMMMMM

Date: Sun, December 31, 2006,  5:01 pm CT
Posted by: Private

Happy New Year Fellow Field's Fans.

I hope we don't have to go another Holiday Season without Marshall Field's.....I AM SO TIRED OF MACY'S....IT HURTS.

May God bless you all...and God Bless America in 2007.

Date: Sun, December 31, 2006,  4:14 pm CT
Posted by: Kyle Folbrecht

I read an article on a blog, and it said that the Lord and Taylor at Norhbrook Court will probably close soon. This was a while back, about 2 months ago, but is this true? I hope Lord and Taylor is doing better now that Marshall Fields, sadly, is gone. Lord and Taylor surprisingly has not pulled totally out of the Chicago market, and I was just wondering how the stores there are doing. I know there are 4 left, other than the one at Water Tower Place which will close.

On the East Coast, where I live, it seems that Lord and Taylor and Nordstrom are very popular, while about half as many shoppers go to Macy's.

By the way, thanks all for telling me about Von Maur. I hope they come to my area someday.

Date: Sun, December 31, 2006,  3:21 pm CT
Posted by: From Google

Letter to the Editor in response to article from earlier this week in the WSJ:

http://online.wsj.com/article/SB116744569926463199.html?mod=googlenews_wsj

Federated's Name Changes, Arrogance Enrage Chicago

Wall Street Journal (subscription) - New York,NY,USA
... sales in Chicago for the past four months. I hear they are benefiting hugely from Chicagoans' rage at the loss of Marshall Field's.

Sunday Tribune has a variation on the Tempo visual from last Wed. Shows Marshall Field's sign being taken down on the front of Business section, smaller picture of Macy's awning on State, ranks story as No. 2 business story, behind the CBOT and CME consolidation, and downplays Field's Fans' boycott although they do mention "boycott," as if most Chicagoans are happy with the switch. Hogwash!

Date: Sun, December 31, 2006,  10:08 am CT
Posted by: Carol

I was at the Macy's in the Galleria in Houston on Thursday. The whole store was a mess. Clothes were on the floor and the bathroom was disgusting. The store had very few people in it. I couldn't find any sales clerks except one at a register. I also went to the former Foleys at The Woodlands Mall. The Christmas dept had lots of shoppers, but the rest of the store was not very busy. This store too was messy and Foley's was never like this.

Date: Sun, December 31, 2006,  9:49 pm CT
Posted by: denise rule

HAPPY NEW YEAR TO EVERYONE AND THANX FOR YOUR WORK AND DEVOTION! (at least we can look forward to NOT losing Marshall Field's next year!) God bless.

Date: Sat, December 30, 2006,  11:38 pm CT
Posted by: Esketh Tulloch

Stick to what you believe in Chicago! I think this site and other regarding Marshall Fields is excellent! I wish here in Florida Burdines had that support. For the first time I have done all my christmas shopping on-line. I went to Aventura Mall(N.MIAMI BEACH)and I was disgusted! The two Macys in a mall is an overkill.I was looking for a nice armani suit(Burdines used to have!) and the salesman/little punk of a kid was trying to get me to buy A CHEAP ASS LOOKING ALFANI SUIT AND A DONALD J TRUMP SHIRT!Folks keep up the good work I would love to see Federated fall on its face and reputable retailers like SAKS INC,SELFRIDGES UK and Target Corp(they did good job when ithad Fields) restore the American retailing than these ASSCLOWNSFROM CINCINATTI!

Date: Sat, December 30, 2006,  6:36 pm CT
Posted by: Doris in Chicago

HELLO FIELD'S FANS,

Marshall Field Fact:

Marshall Field along with George Pullman provided funding to build a public auditorium to provide opera for the people of Chicago.

I've been out of touch for a few days. This story about dog fur on some of the Macy's clothing--IS THAT FOR REAL?? I guess you can call it a major FAUX PAW! (Sorry, couldn't resist saying that.)

Does anyone remember which designer from Project Runway announced on the show that Macy's isn't the kind of store which he would select to have his clothing sold. Macy's took the place of Banana Republic as the show's sponsor this year and the top designer receives a mentorship with M's. I wonder what the top brass thought about this comment.

Date: Sat, December 30, 2006,  3:23 pm CT
Posted by: Michael Trenteseau

A friend just called me from a Macy's store in Atlanta where they had a display of Frango marked half price (It went to $10.99 during Field Days starting about five years ago, but never half price!)

The cashier said that no one was buying it because they didn't know what it was, and she advised against buying any of THAT stock because it had been sitting there "who knows how long."

I heard some BIG news about Federated, but I'm e-mailing Jim separately so that he can confirm before I go spreading rumors... [ Note from Jim: It's big news indeed but we're trying to verify--so we are consistent with the integrity of our work towards bringing back Field's ...BTW: sorry, it isn't that Field's is coming back but something facinating. ]

Date: Sat, December 30, 2006,  1:10 pm CT
Posted by: Joe D.

Well, I had a nice Christmas. I was down at my sister's house in Leonia. Her husband works as a Macy's Photographer in Brooklyn, and flew to Chicago to pick his mom and niece and drove them to Leonia for Christmas. I brought the Christmas Gifts in a J. Crew bag, an couple of Williams Sonoma bags, and- here's the clincher- a FILENE'S Bag!!

During the gift exchange, my toher sister's husbnad says, "Ah!A Filene's bag. A part of Federated now." I said I reply...

"Filene's WILL be back!"

Date: Sat, December 30, 2006,  12:32 pm CT
Posted by: Marco Bautista

Hello Chicagoans/Illinoisans/All....

Happy Holidays/Happy New Year.

I did lots of holiday shopping a week before Christmas. I'm one of those last minute shoppers and have always enjoyed the adrenaline rush buying exclusive gifts.

I miss shopping and spending my money @ Marshall Field's specially during the holidays. I miss having and carrying the GREEN shopping bags filled with Field's merchandise. I absolutely miss carrying both Field's and Carson's shopping bags side by side. Those shopping bags were like fraternal twins to me always together side by side while I did my shopping @ both Field's and Carson's and it feels like one has passed away. Actually it feels like both fraternal twins passed away, since Carson's State Street is soon to close March 1, 2007. I no longer have a reason to go and shop on State Street without the presence of both Marshall Field & Company and Carson Pirie Scott & Company. RIP....Resurrection????

Anyway, enough with my drama and move on to my recent holiday shopping spree.

Macy's in your face...I spent over $2,000 @ Neiman Marcus (clothes/fragrances/shoes), spent over $1,200 @ Carson Pirie Scott (clothes/leather coat/accessories), spent over $500 @ Von Maur (clothes) and yes, even @ JCPenney, spent over $800 (seasonal merchandise LCD TV monitor/Camcorder).

RE: Kyle Folbrecht...Carson Pirie Scott would do very well on Michigan Avenue along with Bloomingdale's, Macy's, Nieman Marcus, Nordstrom and Saks Fifth Avenue. Carson's is known to carry higher end merchandise in different market as it did at it's State Street store. There's no doubt when Carson's find a location along the Avenue that it will carry more higher end merchandise than it's State Street store.

Your inquiry about Von Maur... The Von Maur stores in Chicagoland are beautifully organized and beautifully merchandised. It has an elegant feeling and atmosphere like Nordstrom but not as upscale. Von Maur carries moderate, better and bridge merchandise just like Carson's. Von Maur is more on par with Carson's merchandise while Carson's which is a traditional full line upper mid-tier department store carries more in volume than a specialty store. As I stated above, when you walk inside Von Maur, you'll think you're inside Nordstrom but the difference is, the merchandise. Nordstrom carries more bridge merchandise and also carries high end merchandise which is not available at Von Maur stores.

God Bless, Best Wishes and Happy New Year 2007 to All....

Date: Sat, December 30, 2006,  12:24 pm CT
Posted by: Biff Thiele

I was thinking of catchy slogans that might bring more attention to this important issue for Chicagoans and I was reminded of a scene in the new movie "We Are Marshall."

I don't think it would infringe on any copyright or trade marks to copy the theme in that movie. Not only would it bring attention to the Field's issue, but it might increase ticket sales for the movie - win win.

Specifically, the scene I refer to is where a school board is considering canceling the school football team, after a tragic accident. The citizens are opposed to such action.

During their meeting, the board members go to the window to see thousands of students, town folks and faculty standing outside the window. The entire crowd raises their fists and shouts "We Are Marshall!"

I can picture 20,000 shoppers outside Macy's on State Street raising their fists and shouting "We Are Marshall Fields!"

If this wouldn't offend the people of Marshall, (the movie is based on a true story - an actual tragedy), I think something like this would be very inspirational and might catch on in other communities. If Federated officials were to look out their office windows and see 20,000 NON-customers that simply want the name returned, they might begin to rethink their position on the matter.

Just a thought.

Date: Fri, December 29, 2006,  11:39 pm CT
Posted by: B

Hi All

HAPPY NEW YEAR

Jim -- Your post below was Great -- You are correct -- In my reading of the type of people that the Straus' were I can not believe that they would condone the discounting and dismissing of such great legacies as Field's not to mention some others as well. Let US not forget, as federated seems so apt to, that the Straus Brothers (of Abraham and Straus fame- after gaining control of Abraham and Wechsler), really built up macy's and put it on the path to becoming the retail power it was in the mid and later 20th century. These were fine merchants and men of integrity who were proud to stand toe to toe with thier competitors in true competition and wanted to "win" because they had the most appealing retail approach!-- not because they were unsure and used their power to kill off potential competitors rather than face them head on. Perhaps I am simply too melodramatic -- but the Staus brothers --who might NOT have been interested in Field's --had they gained control of Field's -- I am CERTAIN--- would have capitalized ---on FIELD'S .

On a lighter note, I had purchased some Christmas gifts at MF&Co. in May and June of 06 and found some MF gift boxes for sale on ebay and so -- this last Christmas of 06 -- I --for the last time had a few things in those Beautiful green boxes in those Beautiful green bags and Just for a FEW moments -- For me -- Marshall Field's was alive and well and bringing Joy and Happiness To me and my family! It was a fleeting moment of Magic that You will ALL Understand and that I can not truly explain because it required that you yourself experience that moment and ALL of you reading this KNOW EXACTLY what I can not put into words!!! It was wonderful. I can proudly say that we had NO gifts from macy's and we didn't mention it(macy's) -- when the green boxes were unwraped -- "Oh - It's from Marshall Field's " was proclaimed with excitement -- TO A PERSON ! There was ONE gift from bloomingdales sent from out of town. That was the only intrusion of federated into my Christmas of 06. ( I am proud of my family and friends and didn't believe it would happen-ie no macy gifts) I guess my talks and lobbying actually worked !!!

Great Job !! Keep it up everyone !!

Thanks All

B

The Real B -- italbearr@yahoo.com

Date: Fri, December 29, 2006,  5:10 pm CT
Posted by: Doris in Chicago

HELLO FIELD'S FANS:

Are we in agreement that the Macy's logo is not befitting of a building such as Marshall Field and Company? Lower case Arial typeface only cheapens the look of a building which features Corinthian columns. My personal feeling is, if they (Macy's and FDS) are allowed to get away with this change without a sustained public outcry it will only open the door to even more crass architectural and structural changes to this Chicago landmark. A building can loose its landmark status if it is subject to excessive remodeling. I know the city has given their approval for the change but we can use this issue to drive home the importance of a sustained boycott. Emphasize this new signage to your family and friends. Many are not aware of this impending change; I believe most people with taste will be appalled. SPREAD THE WORD!!!

VIVA LA BOYCOTT!!!

AND

HAPPY NEW YEAR TO ALL!!!!!

Date: Fri, December 29, 2006,  4:16 pm CT
Posted by: anonymous

Sadly enough I learned the horrible truth that my mother had cut her credit card in half. That was before I discovered that the name was changing. Rest in peace little field's credit card.

Date: Fri, December 29, 2006,  3:58 pm CT
Posted by: anonymous

I know this has been discussed before but it's really annoying, the little star at the bottom of the macy's ads on the newspaper that say marshall fields is now macy's?

Date: Fri, December 29, 2006,  2:26 pm CT
Posted by: Doris in Chicago

Drew,

I too suggested that the Marshall Field's logo could be tweaked.

*Marshall Field's

*Bon-Ton

*Strawbridge

*A Macy*s Store

Date: Fri, December 29, 2006,  1:17 pm CT
Posted by: Doris in Chicago

MARSHALL FIELD'S FACT:

When the trolley cars on State Street were built to LOOP in front of Marshall Field's. The name the LOOP stuck, the rest is history!

I've been told that a Macy's manager suggested that if we have a problem with the name change we should take it up with our Mayor and Alderman. I REFUSE TO SPECULATE ON WHAT THIS REALLY MEANS.

Completely unrelated to the above, I do know that while some of our city's founding fathers were into graft and racketeering, Marshall Field set about to build an honest business that the world continues to use as a model to this day.

Date: Fri, December 29, 2006,  1:03 pm CT
Posted by: Alan

I see another editorial that is positive to Federated regarding one of their "fair trade" initiatives involving baskets purchased from Rwanda.

It's actually "old news" (I heard about it weeks ago through an AP release on Yahoo ) that the Tribune could easily have published during the busy holiday shopping season that is now basically over (although it doesn't really end until mid January). They also mention other companies who have similar initiatives. The larger point here seems to be that companies should do this, and not "go make a special trip to shop at Macy's."

I think we made a strong point during the holiday season (let's see what the results are next month, but if they were strong, we'd probably have heard about it by now), not only here, but in other markets where changes took place. Regardless of what the local papers might write, the important thing now is that the Street is starting to question Federated's strategy.

Date: Fri, December 29, 2006,  12:18 pm CT
Posted by: Bob in DC

has anyone heard anything about Lord & Taylor going into the former Carson's store on State Street?

Date: Fri, December 29, 2006,  12:18 pm CT
Posted by: Drew

Here is a great article from MSN that will bring a smile to everyone on this board:

http://encarta.msn.com/encnet/departments/careertraining/?article=targetdesigners>1=8849

Why are so many designers heading to Target instead of "the creation that's slithering across the nation"? Wouldn't these promising designers want to showcase their wares in the upscale, high-quality, beloved macy*marts?

If macy*mart was such the draw that Tasteless Lunkhead and his sycophants spin it to be, why aren't these designers lined up to get into macy*mart stores? The adventures of Floundering Dumpster Shoppes continue...

Date: Fri, December 29, 2006,  11:19 am CT
Posted by: Jeff S.

An interesting note for those of us who appreciate the finer things such as Marshall Field & Company and respect tradition; tonight is the last night that the piano player will be at the Ritz-Carlton Hotel in Chicago. The Ritz is letting the 2 pianists "go" as they will be replaced with "an elaborate stereo system"!

A few years ago Nordstrom starting letting their pianists "go" too. A few of the stores such as toney Oak Brook Center still have them, but only in the middle of the day because people complained.

The bigger Von Maur stores have piano players.

When I found out the Ritz was changing, I immediately thought of Macy's taking over Marshall Field's. Indeed, our world is changing.

Date: Fri, December 29, 2006,  7:53 am CT
Posted by: kara

I heard the funniest thing a few days ago: an old friend who still works at State Street was bemoaning the house brands and said that guests will walk up to him and say what the %$*& is this charter club ^&*&? Then he said that the men who work in the suit area said that the Alfani suits [ are so poorly made but we will save giving FDS's R & D a leg up] ! And they think that Alfani is in the same boat with Armani?!? You have got to be joking!

Date: Fri, December 29, 2006,  1:00 am CT
Posted by: Kyle Folbrecht

Thank you for the numerous e-mails you left me telling me about Von Maur, everyone. I wish they expanded their chain into New Jersey, although they would have too much competition with Lord and Taylor. Perhaps King of Prussia would be a good market for them though.

Date: Thu, December 28, 2006,  11:43 pm CT
Posted by: darrid

I know our committment to the quality, service and all that the brandwMarshall Field's stands for is for now and way beyond, long after Macy's has passed from our beloved stores.

How do I know this? Well, I think I typify the committed Field's shopper.

First off, I have been an avid shopper since I was a kid.

Now 37, I am still one. I have enjoyed shopping coast to coast at many fine store, most of whom, no longer exist thanks to all of the mergers we have all been through. Im a single guy who has a lot of disposable income.

I shop at WalMart for groceries, staples and an occasional DVD. Also a great place if you need general automotive supplies. I think I bought socks there once.

Here in Columbus, I like Giant Eagle grocery stores as they remind me of Martins from South Bend.

I rarely shop at Kohls, Penneys or Sears. Not to say they dont have nice things, but I like to be entertained when I shop by eye-catching displays, not tacky cardboard signage everywhere.

My Aunt Dollie always loved Lazarus since it was a high end store like its sister store Bloomingdales. Thus started my affection with these stores.

In 1988 I got my first credit card from Lazarus. Later I got my Marshall Fields card, Hudsons, LS Ayres, Lord & Taylor, Saks, Bloomingdales, Jacobsons and Von Maur.

I have always looked at my purchases as investments. Why would I buy an inferior product when I could spend a little more for something that would last? I still have many of my expensive sweaters I bought at Fields years ago and am still searching for one that was $400! It was beautiful!

Most of my purchases are higher priced hard line goods for kitchen or home. I also love unique decorative items and I have tons from Marshall Fields. Look at ebay and see how many unique things you can find from any other retailer. Not very many.

About 4 years ago I was at the Lazarus in Kokomo, Indiana. This was the first time I started seeing the decline in Federated quality. I was looking for a simple black dress t-shirt. I found an Alfani. It was $20 and fit the bill. I had never heard of it before. I brought it home and washed it. Since then I may wear it once or twice a year. Why? Well the material doesnt launder well. It wrinkles and is a huge lint magnet. So after ironing and delinting it spends a lot of time in my drawer. Needless to say, its my only Alfani or as I like to call it my Alfunny. In any event I prefer my A&F wear.

It was interesting to see the 2 Macys at our local Tuttle Mall. The one location was previously Marshall Fields then Kaufmanns now Macys. The Macys, previously Lazarus is so crowded you cant see through it. It was loaded with flashing lights and ugly gold ornaments and yes I was seeing stars, everywhere! Ironically the old MF location is still tasteful although they didnt even have some of the decorations plugged in and almost no STARS anywhere. I met one nice lady who had worked there since they opened in 1989. We had a great conversation as she remembered working for Fields and she knew what Frangos were!

I also found another former Lazarus at Kingsdale. Its an old store but still very nice. Although it has been Macyized, you can tell the employees still had a customer service attitude. I asked one employee is she had worked there when it was Lazarus and her face lit up! Nothing else needed to be said. Remember Lazarus was founded in Columbus so there is still a lot of local pride.

All said, I like to shop for nice things. Gifts that make a statement or add something to my way of life.

What sets Macys apart from any of the other stores now? Daily Coupons in the mail? Bloodshed Red TV ads? Sale signs on everything in the store?

Well, thanks for the long read. I just had to get that off my chest!

Date: Thu, December 28, 2006,  11:02 pm CT
Posted by: Patience Cushman

My Mother and I went into Macy's once last week and again today. Needless to say, we were both VERY DISAPPOINTED to see the old store turned into a high-end WalMart.

Last week, what used to be the busiest week of the year for Marshall Fields, was not so for Macy's. The place was like a ghost town. The only reason I was in the store was because I park my car there and walk through the store to get into the mall.

We were at the Northbrook, IL store again today. It is very sad to see what was once a beautiful store, gone down the tubes. It was a real drag to see that big red star and lowercase "macy's" on the front of the building. It's just not the same as the old "Marshall Fields" that used to be there.

It was really sad to see people coming out of the store with those communist bags with the big red star on them. You really can't compare that to the elegant, dark green bag with the "Marshall Fields" written on it and the signature Marshall Fields clock.

The floors at the entrance to the store were dirty, gum stuck to the sidewalks, etc. You never saw that when it was Marshall Fields.

We went to the third floor to use the restroom. NEVER in all the years that I've been shopping at this particular location (or any Marshall Fields store anywhere), have I ever seen such a mess. There were at least a dozen empty wine boxes thrown all over the hallway outside the ladies' restroom. The restroom was a disgrace. It was dirty and smelled like an outhouse. You would never have seen that when it was Marshall Fields.

The only purchase I will ever make at Macy's is Frango Mints, and that will only be until they take the words "Marshall Fields" off the box. After that, forget it!

It was really, really sad to see our beloved institution turned into a high end WalMart.

I hope the boys at Federated realize what they have done to a 100+ year old institution. You can't do what they did to an institution and expect everybody to just roll with it. Sometimes, change isn't always a good thing.

I also hope they will come to their senses and give us back our Marshall Fields. Maybe their lack of profit this past holiday season will wake them up? We can only hope.

Thanks for listening. I hope we'll all be able to return to our beloved institution sooner than later.

Date: Thu, December 28, 2006,  10:52 pm CT
Posted by: Jamesin Minneapolis

Hi All----

Below is an email I got my friend Michelle this afternoon re: her shopping trip to macy*mart right before Xmas. I copy her on all news, etc. I undertand if Jim McK. needs to edit some of Michelle's colorful language she needed to use to describe her experiences....LOL

Subject: RE: macy*mart news - REPLY WITH ANGER

James:

Let me tell YOU about my Macy Mart experience. I shopped there on Fri night last week and Sat am last week. I couldn't believe the S--- they were selling as merchandise. I wanted to get my niece something cute and nice from the juniors department and there was nothing but S--- on the racks. At one point I asked the sales clerk where the juniors department was and she said I was in it. It was the same tired crappy clothes on every rack. Bad fabric. Horrible styles. No variety. NO VARIETY. It was S---. Now I understand why you call it Macy Mart.

I have long been a hold out for Dayton's. Like you, I conntinud to refer to it as Dayton's even after it was sold to Marshall Fields. I continued to call the place Dayton's even after Macy's took over. But no longer. I show dishonor to Dayton's by calling it Dayton's. I will now and forever refer to it as MACY MART.

The worst shopping experience I have ever had.

Date: Thu, December 28, 2006,  10:40 pm CT
Posted by: Eileen Loechel

Hello to all!

I missed shopping Marshall Field this year.

An interesting article appeared in the Dec. 22 Sun-Times suggesting Lundgren as the savior of department stores. I found the paragraph describing how he co-designed (with Vera Wang) his second wife's wedding dress and blindfolded her during fittings to keep it a surprise. To me, this is very disturbing and sounds very much like someone who is total control freak.

Given this man's mentality, I am afraid that he would rather see the converted MF stores fail than admit the mistake that was made in underestimating the loyalty of Fields customers.

Personally, while I miss the convenience of Marshall Fields State Street, I have not set foot in the that building since August.

Date: Thu, December 28, 2006,  8:39 pm CT
Posted by: FlyBoyHouston

I've been to a Von Maur store in Indianapolis and Columbus (polaris) OH. I did like it. It has been nicknamed "The Nordstrom of the Midwest." Known for service and brand names. Oh, and I believe their primary color is green...I think!

The stores look nice inside, classy, better than JCPenny or Macy-Mart; not as nice as Saks. I'd say it fits between Nordstrom and Lord & Taylor. Better than Macy-Mart (of course) and less upscale than Saks. Some labels include: Polo, Puma, Diesel, etc. The home department isn't big and definatly isn't as good as Field's, but is better (but smaller) than Macy-mart's home department.

There are about 25 Von Maur locations, all in the midwest area. While the name may not be that familiar, the service and some merchandise could be, as it seems more like Marshall Field's was than what Macy-mart is now. And I am glad to hear that Dayton, OH will be the next recepiant of a Von Maur (in 2007 or 08 at the Greene) so I will be able to shop there when I visit my parents.

Von Maur, although no Field's, is worth checking out as an alternative to Macy-Mart.

----------------

BTW, I was in a mall in extreme eastern Ohio (border of WV) and their former Kaufmann's location had some Frango's with and others without the "Marshall Field's" script on it. Thought that was kinda strange, although Coulumbus (the farthest east of any Field's location) of course had Field's. But Columbus was still like 125 miles west of this mall.

Also, at the same mall brought in trash from the car thinking there would be a trash can by the former Kaufmann's enterance, but there wasn't. I asked the nearest worker where one was and she said she wasn't supposed to take any trash, but would anyway... I thought this was odd. Where are we supposed to put trash if no cans are provided and they are not supposed to accept any? I did say that I thought there would be a trash can by the door.

She wasn't impolite, just kinda thought the whole thing was odd...a few minutes later though I was walking by and this same woman was being degraded by her supervisor and told she was suppose to watch her area as well as an adjacent area....well, I guess I can see where the whole attitude comes from...the managers. hmmmm....

Date: Thu, December 28, 2006,  4:42 pm CT
Posted by: Alan

Al, since the F&N candies aren't available in the Northwest, that makes me think they are being produced under license from Federated (i.e. they can't compete with them in the Northwest). Oddly, though, they seem to be able to sell them in Chicago. Even those who haven't heard of F&N would instantly recognize the Marshall Field's script. I haven't heard back from the company who sells them as to their arrangement and whether these are essentially the original Frango recipe. If I do, I'll let you know.

Date: Thu, December 28, 2006,  4:41 pm CT
Posted by: Jim McKay

Regarding today's Sun-Times and Tribune, it is important that you write.

There are several ways to submit "Letters to the Editor" but if you submit via the internet, the folks behind this site recommend the following when you reply:

. . . . . . . . . . . . . . . . . . .

I have to admit: when I saw the red star on the top of the Tribune's "Tempo" section, I'm embarassed to say, I thought it WAS the red star of Communism! I expected an article on China or something! I know some of you joke about this but I really did identify it first as the red star of commmunism. Aside from being R.H. Macy's tattoo and the Heineken Beer logo, isn't the red star a symbol of New York City as well??? Regardless, I don't think they have a corner on the red star or the color red--even if they have had it as their color longer, seems to me Target has the corner on red these days, not to mention the red ads from Marshall's, JCPenney and so much more. And then Wal*Mart has a white star...etc.

Despite their promotional materials insisting that Macy's is long identified with the color red and the five-pointed star, that's not the perception of many of us. Same thing with their erroneous insistence they are as good as Marshall Field's. I mention this all not so much as to pick at details but rather point out that there seems to be a certain culture of delusion around Federated that if they say something is true, it must be--rather than a desire to respond to reality--real customer perceptions, needs and wants.

. . . . . . . . . . . . . . . . . . .

Getting back to the Tribune feature in Tempo today, what was offensive to me was the lack of respect given to Marshall Field's in terms of history, reducing the story to simply being about switching one color and brand name to another when that is far from the case. Thanks to Marshall Field's, we have the Shedd Acquarium, Musuem of Science & Industry, University of Chicago, Field Museum and so much more, as they are today. With all Field's contributed to our city over 154 years, all the Tribune can show is snarkily someone throwing the "M" from a Marshall Field's sign into a dumpster? They reduce all that down to a quickie bite about a switch from green to red and a logo???

. . . . . . . . . . . . . . . . . . .

In the case of the Sun-Times, I find the "Niche Advertising Supplement" about Macy's looks so much like a Sun-Times news article that it truly compromises the Sun-Times integrity. It looks like a S-T news article in which one of the shoppers who won the $1000 gift card says Macy's is identical to Field's except the name. On top of that, the same page is running in the Sun-Times News Group's neighborhood paper such as today's Pioneer Press "Harlem Irving Times" and other papers that used to be run by the Lerners, etc. Since the S-T purchased the neighborhood papers, I really question how much of a local voice our neighborhood papers have.

The fact is that our papers--the Tribune and the Sun-Times, also suffer from the same spirit of "Macyization." They may appear to be local but they are not. This is especially true of the Tribune which is almost as much as a media force in L.A. and New York. The Trib owns more than a dozen newspapers and more than a dozen TV stations, not to mention part of the CW and other ventures. They aren't looking from a Chicago perspective but from a national corporate perspective where Federated is a major advertiser in many markets.

. . . . . . . . . . . . . . . . . . .

Someone below mentioned how the legacy of many quality and dignified merchants have been obscured by corporate takeovers and bean counters. I think R.H. Macy and the Bloomingdale Brothers might be added to that list. I can't imagine them condoning the attempted obliteration of institutions like Field's and what they represent. I think they would be disgusted to see what is being conducted under "brands" that take advantage of their good names.

. . . . . . . . . . . . . . . . . . .

I know some of you find support and comradery in making up dimunitive names for Macy's and some of the parties at Federated as well as the sad consequences they are begining to suffer becasue of their bad and misguided business decisions. Personally, I have a hard time making fun of these people simply because what they are doing is just so terribly sad. Seems to me that they have something basically wrong if they are willing to wipe out sense of community, history, and integrity in the hopes of maybe eeking out extra profit and corporate ego. I find myself preferring to pray for these people...These are sad people.

. . . . . . . . . . . . . . . . . . .

Last Friday was the first time I had been in what now used to be a Field's store save for one brief encounter. Back about two or three months ago, I made a brief run off the pedway into the Frango section of State Street just to see if it was true that the Field's clock was printed upside down on the back of some of the boxes. (It was.)

So Friday around 6 PM, I was at Woodfield to meet up with Erick to get him some FFC items to hand out. (Field's Fans salute you Erick!) I decided to make a quick tour of the five major department stores there. JCPenney was very busy; Lord and Taylor looked better than ever, although I was sad to see it wasn't that busy. Nordstrom's was very busy and very classy. Sears was busy. The mall was realy busy. Then I exitted the mall through the former Field's. It was about as busy as Lord and Taylor but definitely didn't look as nice. It reminded me of how busy Field's was last year around Dec 22 at about 11:45 pm when it was about close at Midnight. Only this time was about 6 PM. I saw a Zoom vending machine in the men's section and it looked really out of place. The merchandise reminded me of Kohl's but I was in this store with really high ceilings. It was like visiting a home you used to live in with the new residents now there. "I see they left in the green carpet but they sure have a lot of red everywhere..." If it is emotionalism I sure wasn't moved to spend any money there and wanted to get out. Surely that's no way to attract customers. At best, it felt like any other store.

Date: Thu, December 28, 2006,  1:17 pm CT
Posted by: Simba

The "niche advertising supplement" in today's Sun-times is truly pathetic. The 'reporter' is supposedly covering the $1000.00 shopping spree winner's outing, complete with spontaneous comments from her: "It seems like Macy's has everything that Marshall Field's did, and the only thing different is the name." "It really dosn't bother me that they changed the name because as long as they are still the same inside, that's all that matters to most people."

I wonder if they made spewing that garbage a condition for receiving the $1000.00? At least this time, they labeled it as advertising.

I was downtown the day after Christmas and took a peek at the State Street store. The second busiest shopping day of the season, and the first floor was absolutely dead! I didn't go in, but typically, the upper floors are even less busy than the first. Would love to see the figures on this season. Think we will?

Date: Thu, December 28, 2006,  11:48 am CT
Posted by: mg

Merry Christmas, Happy New Year!!

Check out this address (Yahoo finance, Federated message board) for discussion regarding the name change.

http://messages.finance.yahoo.com/mb/fd

Date: Thu, December 28, 2006,  11:45 am CT
Posted by: Melody

RE: Kyle Folbrecht

Von Maur stores are REALLY REALLY nice. Definitely Marshall Fields quality. We have a few of them out in Iowa. It's about the same scale as a Dillard's too. (if you've ever been in one of those). I'd shop there and enjoy! :)

Date: Thu, December 28, 2006,  10:02 am CT
Posted by: denise rule

the tribune rises to the occasion yet again! in TEMPO today, front page, 'THE YEAR 2006 IN REVIEW'....'HERE & GONE'....top line reads: "This years MACY'S (in red) red star replaced the long-familiar MARSHALL FIELD'S (in green) logo in and around Chicago. But retail colors weren't the only changes....." that would be ok, except for the big (as big as the letters of the word TEMPO) RED STAR that they have a guy on a ladder putting up, just across the word TEMPO. off to the far right and lower you see something green, maybe it's a workman removing a "M" ??? nothing like putting that big red star front and (almost) center. guess this warrants some writing to the "Voice of Macy's".

Date: Thu, December 28, 2006,  7:06 am CT
Posted by: A. Perkins

It seems to be a BOOM year for Carson's in Chicago. I know here in Milwaukee I ALWAYS see twice as many customers and cars at Boston Store (Carson's) than I do at the M store.

It seems the press has noticed the windfall on Carson's due to the asasination of Marshall Fields also.

Please let's not let the board of directors of Federated and Terry Lugnut miss any of that good new about Carson's!

Mail and email news articles about the BOOM at Carsons to Federated! Don't let them miss any of Carson's good news!

Could someone here please post their addresses so that we can all rub it in their noses!

Date: Thu, December 28, 2006,  2:27 am CT
Posted by: private

Marshall Field
Aaron Meier
Emil Frank
William Filene
Morris Rich
Jacob & Isaac Goldsmith
Patrick & James Foley
J. Logan Jones
Edgar Kaufmann
Samuel Hecht
William Burdine
William Barr
Lyman S. Ayres
Simon Lazarus
John W. Robinson
David May
Justus Clayton Strawbridge
Isaac Hallowell Clothier
Edward & Josephine Nordhoff
Heinrich Hackfield
Schwalm, Eder & Kreis Stern
Arthur Letts
John Bullock
Jordan Marsh
Adolph Feiss

Think of these men when you shop at macys. They all died long ago but they had to die a second time, this time their legacies were destroyed at the hands of corporate greed. Every penny spent at macy's will bury them deeper.

Viva La Boycott.

Date: Thu, December 28, 2006,  2:13 am CT
Posted by: Al

Alan! I'm from Seattle!

I also looked up these curious F&N truffles online. The Frango boxes quit saying Frederick & Nelson on them when the Bon changed to M in 2005 but there still is a company out there that makes truffles with the name.

It's very ironic though that these candies are not available in Washington, Oregon, or Montana; that's very disapointing.

[[http://countrystoreandgardens.com/products/product_info.php?products_id=739]]

Date: Thu, December 28, 2006,  12:16 am CT
Posted by: Mary Ann

I wonder if anyone went up to the 7th floor this season to see whether there were any lines for the Walnut Room? I couldn't bring myself to do it, but am fairly confident they were not the three hour waits of last year. Am thinking that maybe the drop off in just the Walnut Room receipts would be a great way to see the effect of this change.

I have gone to the Walnut Room each year for my entire life..until this year..took my kids who are now 19 and 21 every single year as well...and have the Christmas cups dating back to 1982. I figure we went at least three times each season. Not this year. And, like many of the posters, not one Macy's box under our tree...past years most boxes from Fields.

Last year UPS actually came on Christmas morning...my kids and I couldn't believe there was someone at the door that morning...when we opened the box it was the last Santabear...still can't believe it...Christmas morning. We kept him in the living room all year.

Date: Wed, December 27, 2006,  10:55 pm CT
Posted by: JamesinMinneapolis

Hi All----

Merry Christmas! Happy Chanukkah! Happy New Year!

Drew and I have been emailing back and forth and he told me something really cool that his cousin told him over Christmas about macy*mart. I will let Drew tell you himself. But it reminded me of something that my cousin told me as well. My cousin is a vendor to the stores----to protect him, his company and his job I will neeed to leave it pretty vague. His job takes him into the loading dock area of the large Downtown Minneapolis Nicollet Mall store. He told me on Christmas that he had this job for only a few months during the last months under Marshall Field's. During that time, the area, even though the store building is very old, always seemed clean and reasonably well-organized. However, under macy*mart, the whole loading dock area is a shambles; a disaster; complete chaos all the time. Nobody who works there has the slightest idea of what is going on or where anything is.

I let him know that his story really added a warm glow to the spirited celebration already in progress at my sister's house. He knew exactly what I was talking about as we had discussed macy*mart on Thanksgiving as well.

Regards.

Date: Wed, December 27, 2006,  10:32 pm CT
Posted by: Joe D

I tried to return a gift to Messy Mart today.... I had the gift receipt and everything. They wanted to put it on my Messy Mart Charge! Well, I don't have one. They wouldn't return it to the card it was purchased on either. So, I am stuck with a Messy Mart Gift Card. My mother doesn't understand why they wouldn't return it and credit her visa card, but I told her not to shop there.

Date: Wed, December 27, 2006,  10:01 pm CT
Posted by: SJK

Quote heard on WBBM radio 780 yesterday, from retail business analyst Howard Rabinowitz regarding Federated's takeover of May department stores: "..... it's an unmitigated disaster..... they bought the Titanic and it's going down."

Date: Wed, December 27, 2006,  9:32 pm CT
Posted by: RG74

WARM HAPPY HOLIDAYS (MERRY CHRISTMAS...HAPPY HANNUKAH & HAPPY NEW YEAR.) MY WISH FOR THE NEW YEAR IS A RETURN TO MARSHALL FIELD'S AND THE ABANDONMENT OF THE NAMEPLATE CHANGE-OVER AS PART OF RE-INVENT AT FEDERATED.

CHOOSING ONE NAME MAY PROVIDE GREATER SAVINGS IN THEORY..BUT IN REAL LIFE...THE MACY'S BRAND DOES NOT HAVE THE EQUITY THAT IT USED TO...JUST LOOK AT THE SHODDY TREATMENT HERALD SQUARE GETS VS. THE RECENTLY HI-JACKED MARSHALL FIELD'S AT STATE STREET....AND EVEN WHAT IS LEFT OF THE BEAUTIFUL JOHN WANAMAKER STORE IN PHILADELPHIA.

STATE STREET,AND THE DOWNTOWN STORES IN MINNEAPOLIS AND ST.PAUL ARE BEAUTIFUL... THEY ARE MERCHANT PALACES WITH A BEAUTIFUL WORLD-CLASS DINING ROOMS, A CORPORATE CHEF. IN-HOUSE RESTAURANTS AT SEVERAL BRANCHES AND A SALVAGABLE REPUTATION...THAT PUTS MACY'S EAST ESPECIALLY TO SHAME.

I THINK IT'S TIME FOR FEDERATED TO RE-EVALUATE TERRY LUNDGREN'S PLAN OF THE MACY-IFICATION OF AMERICA. MACY'S AS A BRAND DOES NOT HAVE THE CACHET THAT IT ONCE DID....RACCOON DOG FUR ANYONE ?

BLESSED NEW YEARS TO YOU JIM AND ALL OF THE FELLOW FIELD'S FANS & PRE-NAME PLATE PROPONENTS...AND IN THE SPIRIT OF CHRISTMAS...EVEN TO YOU TOO FEDERATED MANAGEMENT TEAM.

RG74

Date: Wed, December 27, 2006,  9:15 pm CT
Posted by: A. Perkins

Marshall Field, was more than just the name sake of a department store, he was the man who built Chicago.

And not just him, but throughout all of the heartland of the United States, men like Mr. Lazarus, Mr. Rich, Mr. Kaufmann and others were pioneers in their communities.

Their stores were nothing more than small Main Street merchantiles selling dry goods. Dusty main streets, some weren't even paved. They helped build and shape their communities and made them grow, knowing that if their towns grew, so would their business.

These men were parts of their communities, back when they were not much more than outposts in the wilderness, some pre-Civil War. They were part of the fabric and heart of their cities. They were the founding fathers of their local towns.

Federated doesn't get that removing the names of these men is more than just removing a sign or plaque on a store, you are removing the heritage, HEART and history of a city, community and of the people in it. Families for generations knew not only the store, but the people who founded it.

Where would this country be without it's founders? Revere Ware has gone through different owners and even bankrupty, always however, retaining the Revere name. Why? Because it was started and named after Paul Revere, a founding father of our country. Marshall Field and the above mentioned men were all founding fathers for their communities.

What has Macy's done to help build any of the communities that they have invaded? What has Macy's done to build New York? What has Macy's done for anyone other than Macy's themselves?

They just don't get it!

Date: Wed, December 27, 2006,  6:59 pm CT
Posted by: Zelda

Hi,

I was out of the country at Christmas, attending a wedding in Bangkok. But the Cause was still with me, as I wore a Marshall Field's and Me tee shirt to the Siam Paragon mall, which, by the way, is where I did all my holiday shopping this year. Last year I spent about $1500 at Field's. Just wanted you to know, this cause is now going WORLDWIDE!

By the way, when I returned to Chicago, there's a mural in the international terminal at O'Hare, and a picture of Marshall Field's is on it! A bittersweet moment, probably more sweet than bitter!

I get a big kick out of the names people are giving to Macy's, Lundgren et al. Whoever thought of "Lugnut," thanks! It gave me a big deep laugh.

Zelda

Date: Wed, December 27, 2006,  3:23 pm CT
Posted by: Econ Geek

Here are some interesting excerpts from the CNN Business Section:

"Federated Department Stores' Macy's and Bloomingdales divisions earned positive reviews although one expert voiced some concern about Federated's sales numbers.

Retail Forward's Badillo said Federated's decision to move Macy's more upmarket and improve the retailer's private label merchandise paid off.

Others said Macy's did a much better job this year with its holiday marketing strategy. "I'm in awe of their marketing," said Candace Corlett, retail analyst with WSL Strategic Retail. "As soon as you swiped your card at the Macy's store, they'd send you more coupons in the mail," she said.

" But Love Goel, CEO of Growth Ventures, an investment firm focused on retailers, was more cautious. He cited very weak performance at Federated's May department stores, which the company acquired in February 2005.

'The integration isn't going too well,' said Goel, who speculated that Federated could emerge the single biggest loser of the season. 'May stores, which make up half of Federated's store base, are doing very badly. Macy's sales are doing well. But the net effect could be a negative because of the drag from May,' Goel said.

<end quote>

I thought a comment in the full article about Macy's sending coupons to most people who made a purchase very interesting. Does anyone else see shades of the automakers' failed rebate programs? Customers started waiting for the rebates and margins crashed. Will Macy suffer the same fate?

I also found another comment that they were moving Macy's upmarket interesting, made me wonder - up from what? A horse barn?

Date: Wed, December 27, 2006,  3:06 pm CT
Posted by: Brad

A Chicago commercial leasing agent said this week that Macy's Chicago sales are down 40% below previous Field's sales figures. FDS will not release this information, but if true, the negative impact of Macy's decision to eliminate Marshall Field's is undeniable. The City of Chicago and consumers pay the price for FDS corporate arrogance, greed and lies.

Tens of thousands of Chicago Field's Fans pleaded with FDS, Mayor Daley and the city aldermen to do something - anything - to preserve the name, quality, selection, service and reputation of Marshall Field's for Chicago. Instead, FDS's Terry Lundgren, Frank Guzetta, Anne MacDonald, Ralph Hughes and the city ignored the wishes of their customers and constituents. Shame on you all.

Local Chicago newsmedia and city officials repeated FDS / Macy's press releases as though they were news, touting Macy's promised improvements and respect for Field's traditions. We have all seen with our own eyes how Macy's lied to us all and how many local reporters brought disgrace to their profession. Shame on you all.

Now, millions of people have seen, as we Field's Fans have known all along, that as Macy's, our once proud Marshall Field's has come to represent the worst qualities of national discount chains. The State Street store is no longer a destination for more than 9 million visitors who spent more than $250 Million each year and generating profits as when it was still Marshall Field's. No longer does Marshall Field's represent Chicago to the world. No longer does Marshall Field's offer consumers quality, service, and a wide selection of the best products from around the world. Macy's cheapened our landmark State Street building with tacky designs, knock-off private label FDS brands, and crass consumerism. Macy's does nothing to honor Marshall Field's nor to enhance and our city's reputation.

Thousands of jobs were lost when FDS fired long time employees across the county and in Chicago as part of their consolidation efforts. Health insurance and other benefits were cut, as was local market advertising, important to the bottom line of our cities newspapers.

Our struggle to restore Marshall Field's is not in vain. More and more I meet other people who share my disdain for Macy's. As Macy's shows its true colors, the boycott is growing even among people who have never heard of fieldsfanschicago or this website.

I hope that FDS will act with honor to undo the damage it has done to Chicago and restore Marshall Field's, or better yet, sell the State Street store and high-end suburban locations to someone who respects the venerable Marshall Field's brand. If FDS refuses to restore Marshall Field's, then I would rather see Macy's close and redevelop the State Street store into a shopping mall, condos or offices than to continue to operate as Macy's and thumb its nose to Chicago.

Date: Wed, December 27, 2006,  12:53 am CT
Posted by: MARK J.

G.FOX!!!! G.FOX!!!! G.FOX!!!! G. FOX!!! G.FOX!!! G.FOX!!!

G.FOX!!!

Give Connecticut's own department store BACK TO US!!!!

Stolen by May Company then taken over by Filene's which in turn was changed to Macy's

New York can STILL HAVE MACY's BUT LET"S HAVE OUR OWN LOCAL STORES ALSO!!!!!

sheesh Hartford doesn't have to solely rely on an outside company and neither should Chicago!

DID THEY FORGET????

We MADE OUR OWN STORES!!! we didn't have to rely on others!!!!

Date: Tue, December 26, 2006,  11:32 pm CT
Posted by: Kyle Folbrecht

Would Carson Pirie Scott do well in the space that will be vacated by Lord and Taylor? Yes, I am aware that the space will be used for other purposes, but would it have done well there.

Also, does anyone here shop at Von Maur. I was looking at the store website, and it seems to be pretty upscale. Can someone please provide information about the store if possible, such as what the general market is? Much appreciated.

I hope that everyone had a very happy holiday. :)

Date: Tue, December 26, 2006,  10:37 pm CT
Posted by: Sarah from Chicago)

I am very much missing Field's right now. I went into Carson's in Hawthorne Mall to look for black boots. There were a million sales people but nobody willing to help the customers. Several times I heard "oh, I'm on break." It was ridiculous. I will not shop Macy's and had already been to Sears and Penney's. I wanted to go to Nordstrom in Old Orchard but ran out of time.

Also, I was wrapping a gift from my mom for my sister on Christmas Eve. I saw that it was from Macy's and looked up at my mom, called her a scab and asked her to describe how it felt when her heart broke in half while she was checking out. She said its the only place I can get the watch your sister wants. I said, tell my sister you got it at Macy's and I think she'll return it. Guess what... I was right. My sister marched into Macy's this afternoon, returned the watch and when they asked her why she said very calmly and nicely "I don't buy, wear or use items purchased at Macy's." It was great!

Date: Tue, December 26, 2006,  8:18 pm CT
Posted by: Alan

Here's more on the Frederick and Nelson truffles. I've e-mailed the company to ask them if they are licensed from Federated, or if they have acquired the rights to the recipe separately. I'll post what I find out.

http://www.seattlegourmetfoods.com/products_01.htm

Do we have any posters here from Seattle? Does Macy's there still sell the separate Northwest variety of Frangos (the way they did at Bon Marche before they acquired Field's), or are they trying to force the former Chicago variety on you?

Something tells me that Federated's complete lack of support for the Frango product outside its home markets of Seattle and Chicago will be spun into yet more "evidence" that Marshall Field's wasn't viable as a separate brand. I suspect that Federated will keep the name on a few Frango boxes to protect the trademark (sort of like the I. Magnin line of nightgowns).

Date: Tue, December 26, 2006,  6:38 pm CT
Posted by: Glen

I am proud to share that at my family Christmas Party (approximately 30 in attendance) not a single Macy bag or box. Usually a sea of Field's green. Now a sea of Carson's black and white. True blue Chucagoans all!

Vive the boycott!!!!!!

Date: Tue, December 26, 2006,  6:26 pm CT
Posted by: SoCalJP

Well, folks, it looks like the proof is forming in the pudding.

Federated was warned, cautioned and pleaded with not to destroy Marshall Field's name and merchandising strategy and now they may be getting their just desserts (the pudding metaphor again).

Today's Wall Street Journal ran an extensive article about how, perhaps Federated rushed this nationwide Macy's brand idea too fast and may have botched some of (or all of, for many of us) the details primarily with the former May division stores. They breifly mentioned the situation with the Field's name by quoting a 19 year woman from Lake Forest who said that her and her Mom viewed Macy's as a downscale 'interloper' from New York, and that she wouldn't shop there.

Watch the business news for the next three weeks or so. It will be interesting to see how the Macy's North division did, or if they'll even publish sales figures separately, knowing the investment industry backlash that could follow such negative news. A Bank of America analyst is saying sales figures for the former May stores were about 11% lower in November alone. I think the former Field's division are even lower than that....say, about 20-25% lower. To retail industry analysts, that would be business krypotonite....not a good thing when one is trying to pay for an almost $12 bil merger.

My fear is that Federated will try to spin any negative sales results as issues associated only with winning over customers once they 'give Macy's a chance'. Since many of us have absolutely no intention of ever giving Macy's 'a chance', particularly in Chicago, and since bringing back the Marshall Feild's name is not in their mindset (sorry folks....FDS are slaves to in-house number crunchers, clueless MBA's, 'tween' fashion marketers and advertising execs who have no use for the 35 and up shopper) they will do what they've done in the past when confronted with poor sales; Macy's will abandon several locations in January after saying that these stores were 'underperforming'. Many of them will be in the Midwest, and several in the Macy's north division, including many that were once Marshall Field's stores....Retreat rather than admit defeat.

Sad, but Federated's constupated corporate culture has little room for introspective analysis, and after being virtually deaf to all contrary advice, doesn't seem to know or care how badly they screwed up this merger. Admitting an error would be anathema to this crowd, and they would sooner close stores than admit they got it wrong.

A glimmer of hope is that, before all this happens, the retail industry analysts and business gurus look much more closely at the situation in Chicago; see the problem with the name and merchandising strategy and almost demand that Federated re-establish Field's before their entire customer base is completely sqandered... what else will make them change course? They've already driven off the cliff, its just a matter of how hard the wreckage will hit the ground.

Date: Tue, December 26, 2006,  5:14 pm CT
Posted by: dave

was watching CNN today and during the financial segment they were discussing after Christmas shopping and people returing gifts. The correspondant said that money back guarntees were first offered by Marshall Field and Company and there motto was "give the lady what she wants". The correspondant then said, "and that they did". Great stuff!

Date: Tue, December 26, 2006,  4:18 pm CT
Posted by: Linda Simons

I sent a letter to the Wall Street Journal today in reply to their article, "Federated's Fractious Family."

[Please also write the editors of newspapers when you see something that doesn't tell the full picture with Field's and Macy's. Basically the WSJ was told that it was the really bad business decision of dropping Field's and replacing it with the inferior Macy's. It's not about bad or short timing as the article says--other stores are benefitting from the boycott of Macy's. ]

Date: Tue, December 26, 2006,  1:12 pm CT
Posted by: Robert Garrett

Had to share this one, it describes how retailers are having huge sales. But when interviewed at Macy's on State Street, the customer was quoted :"I can't believe how there ar no other people here" It made me laugh

http://www.chicagotribune.com/news/local/illinois/chi-ap-il-post-christmassho,1,6618509.story

Date: Tue, December 26, 2006,  11:04 am CT
Posted by: Paul

Jeeze Drew, lets pray that FDS is NOT going the same route as the US auto industry! I think that regardless of your being enamoured with your Japanese cars, most of us would hope the US auto industry rebounds and succeeds, despite its many glaring failures. I don't think many of us would offer such kindness to FDS/Macy's.

Date: Tue, December 26, 2006,  9:40 am CT
Posted by: Maureen Cosentino

First, I lost the recipe for Field's Brandy Alexander Eggnog. I know it is brandy, cream de cocao and eggnog icecream (I use eggnog) but I can not remember the proportions of brandy and cream de cocao. Whatever I did yesterday was too strong and the drink was too dark. Thank you.

Marshal Fields's Memories.

I first brought my daughter and her two young children to Marshal Field's for the windows, the tree, the Walnut Room. Couldn't leave though without seeing Santa room and not before checking out Fitz and Floyd's china.

We added more grandkids, one, then two, then two more, plus a daugher in law. We took a bus from Oak Lawn, IL to downtown. On one trip, one of my grandsons started jazz dancing to the music of the street musicians on State Street. When we stopped at a red light, a mounted policeman's horse tried to eat the pom-pom off this same childs hat. We had such wonderful times. I stopped taking the grandkids to Field's around the time, the kids were all in high school. Just could no longer coordinate the day. I am so very glad we got to do this before Macy's changed the name. My oldest grand daugher brought her boyfriend to Fields just to see the windows, and of course to check out the Christmas china. She could not believe he had never visited there before.

As an aside, my birthday is in mid December, I used to treat my self to a day off just to go to Field's myself to buy ornaments and look around.

Date: Tue, December 26, 2006,  8:45 am CT
Posted by: Mitch

Here's a guess...After reading about Carson's and the failure of Macy's what would it be like if Carson's and Bon Ton bought the Marshall Field building and moved Carson's in there? Ya think someone has thought about that already?

Mitch

Date: Tue, December 26, 2006,  8:27 am CT
Posted by: Private

Warm Happy Holidays Everyone ! Well Lungreed should be putting his army of bean-counters to work...and hopefully soon they will tabulate the results...former May Stores worst Christmas ever. Especially at our beloved Marshall Field's.

Truth be known, we already know that Lungreed will order Mr.Sluweski from the P.R. department to put the best spin on the negative numbers attributing them to a "transistion year."

Ladies & Gentlemen...we need to show Federated Department Stores that we are just getting warmed up.

Protesting outside stores...yes...internet websites yes....but I think we need to consider appealing to the board of directors at Federated to stop this trainwreck before any more people are hurt.

WE NEED TO SPEAK TO APPEAL TO THE BOARD OF DIRECTORS AT FEDERATED...because it is not just Marshall Field's...it is the destruction of countless traditions, countless brands of world class status...and lot's of cost cutting to account for lack of sales thanks to Terry Lungreed's pulverization strategy towards some of America's last great department stores.

JUST BECAUSE CHRISTMAS IS OVER...THE FIGHT TO BRING BACK OUR BELOVED DEPARTMENT STORES FROM MAY (especially Field's) FROM THE CLUTCHES OF MACY'S IS NOT OVER...STOP TERRY LUNGREED aka MR.ALFANI BY APPEALING TO FEDERATED DEPARTMENT STORE'S BOARD OF DIRECTORS !

Date: Mon, December 25, 2006,  11:58 pm CT
Posted by: Jim McKay

Regarding Carson's leaving 1 S. State St, I was re-reading today in "Give the Lady What She Wants" how Carson, Pirie, Scott was located across the street from Field's at what today is pretty much 108 N. State -- Block 37 before Field's management convinced CPS to buy Selfridge's store at 1 S State St. What's more, CPS almost landed at the northeast corner of State and Washington!

With all the changes in plans and developers, I've lost track if there is still much retail space available at the Block 37-108 N. State project. Still, wouldn't it be something if Carson's moved back to 108 N State, across from Field's, after 102 years??? If I've kept track correctly, the current developers of both 1 S. State St. and 108 N. State St. are the same people based in Palatine.

Regarding Carson's moving into Water Tower Place into floors three and higher of the current Lord & Taylor space, the current consensus is that the space above the new American Girl store will go to other children's related stores

Date: Mon, December 25, 2006,  11:17 am CT
Posted by: Drew

WOW! macy*mart has a $10 coupon and a 20% off shopping pass in the news section of today's paper as well as _another_ $10 coupon and shopping pass in a separate advertising section. Woo hoo! Wasn't part of Lugnut's "strategy" to decrease all the coupons and promotions. If the stores were doing so well, why is it necessary to offer all the alleged discounts on their top-quality merchandise?

For those who follow other business news, it is interesting to note the comparisons between the floundering domestic automobile industry and macy*mart. Somehow Detroit had the attitude "if we build it, they will buy it." After years of shoddy, bland products, the imports came in and ate Detroit's lunch. GM and Ford are in serious trouble because they didn't offer what the consumer wanted. Despite numerous rebates, employee discounts, and other incentives, the product didn't move. How sad is it when dealers are offering 2006 model cars at 50% off just to get rid of them?

Evidently the management and board of directors at Flatline Downgraded Stores don't follow the business reports. They are on the same course as the domestic auto industry. FDS is NOT offering what the customer wants in terms of quality, service, value--instead they are taking the attitude "here's what we have, you'll buy it." I would suggest that macy*mart is now in the same survival mode as GM and Ford. Cut costs to increase the bottom line, but lose customers because of the lower quality. Offer incentives to purchase the product that customers don't want, and further cheapen the brand.

GM and Ford are crying about lost market share as they BEG customers to come back. Personally, I had bad experiences with GM, went with Honda in 1988, purchased and loved five Honda vehicles. Would I ever consider GM products? NO. My Hondas have been fantastic in terms of quality and dependability. Why would I take a chance on another loser when I could stick with a winner?

The same thing with macy*mart. How many Fields' customers have enjoyed shopping at other retailers this holiday season? How many posters on this board have learned to do without macy*mart? Once you have developed a certain comfort level with, say, Carsons/Bon Ton and been satisfied with their products and services, would there be any reason to even CONSIDER shopping at macy*mart?

Date: Sun, December 24, 2006,  11:17 pm CT
Posted by: Drew

WOW! macy*mart has a $10 coupon and a 20% off shopping pass in the news section of today's paper as well as _another_ $10 coupon and shopping pass in a separate advertising section. Woo hoo! Wasn't part of Lugnut's "strategy" to decrease all the coupons and promotions. If the stores were doing so well, why is it necessary to offer all the alleged discounts on their top-quality merchandise?

For those who follow other business news, it is interesting to note the comparisons between the floundering domestic automobile industry and macy*mart. Somehow Detroit had the attitude "if we build it, they will buy it." After years of shoddy, bland products, the imports came in and ate Detroit's lunch. GM and Ford are in serious trouble because they didn't offer what the consumer wanted. Despite numerous rebates, employee discounts, and other incentives, the product didn't move. How sad is it when dealers are offering 2006 model cars at 50% off just to get rid of them?

Evidently the management and board of directors at Flatline Downgraded Stores don't follow the business reports. They are on the same course as the domestic auto industry. FDS is NOT offering what the customer wants in terms of quality, service, value--instead they are taking the attitude "here's what we have, you'll buy it." I would suggest that macy*mart is now in the same survival mode as GM and Ford. Cut costs to increase the bottom line, but lose customers because of the lower quality. Offer incentives to purchase the product that customers don't want, and further cheapen the brand.

GM and Ford are crying about lost market share as they BEG customers to come back. Personally, I had bad experiences with GM, went with Honda in 1988, purchased and loved five Honda vehicles. Would I ever consider GM products? NO. My Hondas have been fantastic in terms of quality and dependability. Why would I take a chance on another loser when I could stick with a winner?

The same thing with macy*mart. How many Fields' customers have enjoyed shopping at other retailers this holiday season? How many posters on this board have learned to do without macy*mart? Once you have developed a certain comfort level with, say, Carsons/Bon Ton and been satisfied with their products and services, would there be any reason to even CONSIDER shopping at macy*mart?

Date: Sun, December 24, 2006,  12:42 pm CT
Posted by: Tom in Charleston WV

For the first time in close to 24 years, I failed to do any Christmas shopping at my Kaufmann's turned Mesy's store. I simply refused to go in there. In fact, I did not step foot in the Charleston Town Center Mall at all. It really is like a family member has gone since nothing under the tree this year will be from Kaufmann's. I understand how many of you Field's loyalists feel. However, I did go to the Huntington (WV) Mall yesterday to get an extra 30% off coupon from Elder-Beerman, a store also owned by the same company as the Boston Store/Carson's. It was 7 AM and Beerman's was relatively busy compared to the Mesy's store (formally Lazarus). Mesy's was just that. . . messy. It appeared to me Mesy's sold a lot of Ralph Lauren and other designer apparel, but failed at selling their crap like Alfani, Club Room, INC, etc. They sold virtually all of their John Ashford (a May label) sweaters so this should send a message to Terry Lungreed. Just who are they trying to fool with this Mesy's label junk anyway? Yes, the quality of this stuff is horrible. Furthermore, I have been keeping an eye on the Frango's chocolate display. It does appear they have sold just a few boxes, but most people outside Chicago have no idea about the history behind the chocolates. Anyway, as I was standing at the display, I overheard a lady say she was a from the Chicago area and was excited to see the chocolates as she bought 3 boxes for family in this area. So this is who has bought the chocolates . . . people who know something about them. I was a little heartened to see some of the boxes did say "Marshall Fields" on the front.

I just want our stores back! Bring back Fields! Bring back Kaufmann's! Bring back Filene's! Bring back Hecht's! If these stores were bad before the name change, they are doing worse now! Because of us!

Date: Sun, December 24, 2006,  4:25 am CT
Posted by: RyBenn

I stopped off at Dominick's tonight and found something very interesting. Fredrick & Nelson chocolate truffles. They were in a box about the same volume but a different shape than a box of Frangos, and had the Field's script Fredrick & Nelson logo that was used up until they closed in the 80s. Obviously someone at Safeway gets Chicago. Keep an known and trusted name on the front door, and give the people what they want(In this case Frangos that don't come from m@cy's). Merry Christmas everyone.

Date: Sat, December 23, 2006,  11:59 pm CT
Posted by: Jim McKay

Thanks to all of those who helped today distributing leaflets, bumperstickers and more on State Street as well as other locales and places in Chicagoland! Just at State Street, there were thousands of leaflets and hundreds of bumper stickers distributed, not to mention other goodies. Demand for these (and we do mean "demand") was 3-4 times most previous Saturdays.

The overwhelming message from State Street: Chicago wants Marshall Field's! Macy's isn't the same in name, quality, service, attitude and spirit! Give us back our Marshall Field's!

Said one couple from California: "We were so looking forward to coming to Chicago to shop at Marshall Field's! Then we got here and found Macy's in our favorite store...yechhh! We could shop Macy's in California but we don't! Bring back Marshall Fields!"

Date: Sat, December 23, 2006,  8:42 pm CT
Posted by: Alan

OK, here's some final (I think!) statistics on my Christmas shopping this year. I spent $1,367 total (i.e. about twice the national average). The big winners were Sigrid Olsen ($226), Nordstrom ($219), Papyrus ($167), and Lord & Taylor ($162). For the record, I spent $39 at Marshall Field's (pre-conversion), and, of course, $0 at Macy's and Bloomingdale's. Field's might have been more, but those purchases were when Federated was in clearance mode on anything that said Field's.

Had Field's been around, I would guess that at least half the Nordstrom and L&T purchases, and all the Papyrus and Sigrid Olsen purchases would have been there. That's almost $600 (or just about $150 less than what the average spends in total at all stores). Even being conservative (assuming that Field's would have been cheaper than Nordstrom and Sigrid Olsen), Field's would still have represented about $500 of purchases this year.

Last year, I spent about $160 at Field's for Christmas specifically, but about $540 for the entire year (including a wedding and an anniversary gift). I've previously stated why I bought $5,000 of furniture at Carson's instead of Field's (already going through the Federated conversion) last winter. Nordstrom, L&T, Papyrus, and Sigrid Olsen weren't even on the list (or were so small I didn't track them). The reason I didn't spend more at Field's last year was that I had previously purchased quite a few gifts on a trip to Europe last summer, and also had just bought a new car and a new house, and so didn't spend as much on Christmas gifts in total (about half as much as this year).

I think we all know the point here. I wonder if Federated will understand?

Date: Sat, December 23, 2006,  2:42 pm CT
Posted by: sharon

I have a few comments about Christmas:

1. do you think if people don't shop Field's/Messy's that they'll look at the numbers and just say $%^&*^%$ it and close the Chicago stores down? That would be a tragedy.

2. My grandmother worked at Marshall Field's and Co State Street store for many years in the engraved stationery department. She would tell stories about helping the Field's children with their wedding invitations... I tell this because I am 1000% Field's in my blood... but this year I haven't missed going to Fields. The boycott has seemed to work for me, I don't need Macy's. I have other places to shop and other traditions to enjoy. But as you are reading this, make no mistake about it, I would go to a Field's store as fast as you can say Aunt Holly and Uncle Mistetoe.

3. The story in the paper about Macy's selling dog hair coats says it all, doesn't it?

Merry Christmas!

Why does it say email address optional when it isn't??

Date: Sat, December 23, 2006,  2:37 pm CT
Posted by: Mitch

t was Christmas of 1953 the first time I heard Bing Crosby sing "White Christmas." Mom and I were standing on the 4th floor of Field's waiting for the elevator. At the time one bank of elevators had not been modernized and you could watch the cars fly by on their way up.

Every time I hear Crosby's version of the song my mind goes back to that time...when Field's had such a wonderful floor for children. Toys, models, boy and girl scout supplies, the hall between the State Street and Wabash sides that had the go carts and cabins for rich kids, and the clothing department on the State Street side. When Field's was truly Marshall Field and Company.

This year when I hear the song I find myself heartsick. Not only because I'm getting older but because what has been lost.

Being a Chicagoan and having blind optimism in my soul I believe someday...sometime...Field's will return.

After all...there's always next year.

Merry Christmas to you all.

Mitch

Date: Sat, December 23, 2006,  11:13 am CT
Posted by: Kathy Hosni

This site is doing a GREAT JOB, I agree bring back the FIELD'S Name in Chicago. My Great grandmother shopped at Field's as my mother.

PLEASE Help, need egg nog recipe from Walnut Room to help spread the MARSHALL FIELD'S CHRISTMAS CHEERR. Thank-you Kathy Hosni

Date: Sat, December 23, 2006,  9:28 am CT
Posted by: Erick

Darrid, great trip to New York. Bergdoff Goodman is my favorite shopping mecca of all! Did you go here? Its on Fifth Avenue and 59th Street.

I was just there for Thanksgiving and spent eight awesome days there. My visit to Macy's was similar but no knew what Frangos were and where they were located so I never saw them.

I agree with you on the outside window displays. Over the top and simply amazing! But the beauty stops here. Inside the red carpet was dirty and the sales help was poorly lacking, although I'll be fair and note they were way outnumbered by the stampede of shoppers on Black, the day I went. Like you, I had carried with me two Marshall Fields green shopping bags and had a conversation with a clerk at Lord and Taylor Flagship store on Fifth Avenue. She was saddened to see what happened at Fields and say she will never shop at Macy's because of its poor selection and quality clothing.

Saks Fifth Avenue. What can I say about this great institution. The synchronized giant snowflakes dancing to a funky rendition of Carol of the Bells every 15 minutes at night was truly a marvel to behold.

Cartier Jeweler had giant red gift boxes all over their building and the hug ring box over the door opens up and the whole building begins to sparkle with twinkling lights to the tunes of a more traditional version of Carol of the Bells.

But Bergdoff Goodman has become my favorite store. It's too bad that the store is exclusively a New York store and not in Chicago. Their selection is out of this world! All the top designers have their exclusive lines of clothing there that you won't find anywhere else! it's simply amazing.

Looks like Ill be racking up some frequent flyer miles.

Merry Christmas everyone!

Viva la Boycott!

Erick

Date: Sat, December 23, 2006,  8:55 am CT
Posted by: Mary Anne

Well, Christmas is just about here and I can't believe I did not wrap one gift from Marshall Field's this year. Just the name Marshall Field's screamed class. Honestly, even if I had opened a gift with a Marshall Field's box with sock in it, I still would have thought "Wow! I got socks from Marshall Field's.

Anyway, I had some friends over for dinner last night. One woman arrived with a large green Marshall Field's bag filled with gifts. :-) Now wasn't that a gift in itself.

Merry Christmas everyone!!

Date: Sat, December 23, 2006,  8:14 am CT
Posted by: carol

Macy's had to pull the Sean P Diddy Combs line of hoddies from its stores due to the fact that the fur on the hoddies was real fur, not the faux fur the clothing line claimed. The fur was DOG FUR. Yuk.

Date: Sat, December 23, 2006,  6:57 am CT
Posted by: jimmygimbel

Another episode of "Chicago Tonight" aired on December 22. The panel discussed that holiday sales down across the board. AND, the panel proclaimed Macy's as a big loser in the Chicago area!

Westfield Mall in Vernon Hills was a mad house yesterday. Well, everywhere except Macy's which was a ghost town on the lower level(housewares, children's, gifts, linens, china). Ground level busy only in cosmetics. Upper level (all women's clothes) was very light.

People crowded into Carson's and Penney's!

You would not believe how many people tried to buy my Field's shopping bag!

One lady was going to purchase the Macy gift card just to get the free cook book. Asked here, "Why on earth would you purchase anything from the company that killed off Marshall Fields. She purchased a Westfield gift card instead.

Overheard

Macy Associate: "How are we ever going to get rid of all this holiday merchandise?"

Customer #1: "They did more than change the name, they changed everything."

Customer #2: "What is an INC?"

Customer #3: "Who would ever want a Donald Trump suit?"

And my favorite:

Customer #4: "This place is a mess. There is stuff piled all over the place. It looks like a warehouse sale. Is this a clearance sale? Are they going out of business?"

Keep an eye on the trade magazines. They are coming down hard on the Macy's fiasco.

Date: Sat, December 23, 2006,  4:00 am CT
Posted by: Marlene Buntenbacho

I want Marshall Fields back. I miss that store so much. Its not Chicago without Fields. Thanks!

Date: Sat, December 23, 2006,  1:45 am CT
Posted by: Paul

Macy's has now been accused of selling selling cheap coats made with fur from DOGS! Absolutely disgusting -- selling crappy Chinese merchandise is bad enough, but scraping so low as to peddle junk made with the fur of killed dogs is just sick. You think Field's would stoop this low to pad the bottom line? One could even say Field's was to mink, as Macy's is to, er, dog? Yeah, it's just a name change....

Date: Sat, December 23, 2006,  12:58 am CT
Posted by: Don Fuener

Had to share this link about Macy's pulling jackets that were actually made from a certain species of dog called "raccoon dog." Sorry if it is duplication.

http://news.yahoo.com/s/ap/20061222/ap_on_bi_ge/macy_s_dog_fur_1

So much for the clout that Federated Department Stores (FDS) was suppose to gain with its suppliers now that it was going to be so much larger. Or is it just another example of FDS's poor management.

When I originally signed the save the Field's name petition earlier this year, I predicted that the "nationalization" of Macy's name will be remembered as being similar to the "New Coke" formula change marketing fiasco of several years back. What is interesting is that there has been anecdotal reports of large sales decreases in the recently re-branded May/Fields stores and the head in the sand responses of FDS management. If it is true that for example the Old Orchard Macy's aka Field's store has had a huge decrease in sales from the previous year, and other stores had similar decreases, my crystal ball says to expect quick changes from FDS, forced by Wall Street.

FDS management clearly has no choice. No marketing campaign, no matter how clever, will solve this train wreck they created. The save the Field's name campaign is not going to disappear. It is becoming more obvious that increased sales in the newly branded Macy's store are not going to return in the future unless they change direction. You can't continue to alienate your best customers and expect different results. Expect much spin though.

Remember back in May this year, FDS promised to upgrade the underperforming May stores?

On May 16, 2006 Jim Cramer, on his "Mad Money" CNBC television show recommended purchasing FDS stock.

"The real story with Federated is high end," he said, noting that consumers want to buy upscale merchandise. Plus, the company has the opportunity to turn the middle-of-the-road stores that it acquired from May into higher-end Macy's or Bloomingdales.

Cramer interviewed Terry Lundgren during the show gushing him with praise and calling him a very smart retailer.

In the rush to become the national brand Macy's, FDS management apparently took many poorly thought our short cuts, and didn't follow through, or couldn't follow through, with their initial promises in making their transition. I believe that they actually fell in love with their own press releases, and their egos, and committed the number one mistake any retailer can make, a very cardinal sin. They didn't listen to their customers.

Marshall Fields said it much better than I did.

They forgot to "Give the lady what she wants."

Hang in there fellow Field's fans. Things may be changing soon.

Date: Sat, December 23, 2006,  12:43 am CT
Posted by: David Kmetz

Hello Everyone,

Unfortunately, I missed the special that was on WTTW about Field's. Did anyone record it or know when it will be airing next?

Happy Holidays and Viva La Boycott!

Date: Fri, December 22, 2006,  11:03 pm CT
Posted by: B

Hello All

Happy Chanukah for thsoe of the Jewish faith and.....

MERRY CHRISTMAS !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Slightly Sad without Field's---

KUDOS To Carson's for the use of the green/green stripe!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

A FINE and WELCOME HOMAGE to MF&CO. -- thier one time almost equal (Carson's) and then superior (MF&Co.) competitor--- who EVER thought that Carson would outlive MF&Co. ??? THANK GOD Carson's is present!!!!!

PLEASE DO NOT SHOP AT macymart OR bloomingdales.

My Christmas shopping this year -- Nordstrom, Carson's, Lord and Taylor, JCPenny, Best Buy,

haven't posted for a long time -- TOO busy -- miss everyone -- wish I would have been available to leaflet -- I am sorry I wasn't.

Happy New Year to All

There is NO place like Field's !

B

the real B -- italbearr@yahoo.com

Date: Fri, December 22, 2006,  10:22 pm CT
Posted by: RG74

Just think....it could quite possibly be the worst Christmas in terms of performance and morale that Marshall Field's stores have ever been apart of...and do you know why ?

One word....MACY'S !

Date: Fri, December 22, 2006,  6:52 pm CT
Posted by: Drew

Thanks for the info about the downgrading of Estee Lauder stock. Perhaps the macy*mart target audience doesn't appreciate Lauder's better quality products and well-trained sales personnel. If Estee Lauder were smart, the company would pull their products out of macy*mart before their fortunes fall even more. Being associated with macy*mart makes the brand downmarket, so Estee Lauder should deal only with decent stores (Bon Ton, Dillard's, Boscov's) to keep the brand's positive reputation. Terry Lunkhead could work out a deal with Cover Girl or Maybelline for the cosmetics department--plus those brands would allow customers to use coupons!

I had dinner with a friend this evening and we talked about Christmas shopping. She was in the macy*mart at Century III (outside Pittsburgh) with her $10 gift card. She said the store was deserted and the selection was terrible. When she found a top to wear UNDER her sweats, she told the cashier "I really miss Kaufmann's." The cashier sighed and said, "That's what EVERYBODY says."

Earth to Terry and FDS: Your macy*ization plan isn't working. Cut your losses while there is still time to recapture the customers. Use a star in each logo (Kaufmann*s, Strawbridge*s, Filene*s, Marshall Field*s, Burdine*s)and a tagline "part of the macy*s family" to indicate you own the stores, but restore the merchandise and service to its previous level. There can be a national advertising blitz "Exclusively at your local macy*s store." The shopping bags could have a big star and list the names of the stores if you are so concerned about that expense. Obviously you pinch pennies in operating your stores--that's another sign business is off.

Date: Fri, December 22, 2006,  4:39 pm CT
Posted by: Steven

I'm sure many of you saw this article in the Tribune today (12/22). Here's the important excerpts presented under "Fair Use" for everyone living out of town:

Pleased with growth, Carsons to expand

Carson Pirie Scott & Co. is poised to expand in the Chicago area, thanks to a new owner that is eager to grow and a contingent of shoppers disenchanted with the conversion of longtime rival Marshall Field's into Macy's.

It has been nine months since Bon-Ton Stores Inc. took control of the 152-year-old Chicago department store chain. And the early returns have Bon-Ton CEO Byron "Bud" Bergren keen on beefing up the Chicago market, which already is the Pennsylvania-based department store operator's biggest, accounting for $600 million, or 17 percent, of the firm's estimated $3.5 billion in fiscal 2007 annual sales.

The Carsons chain...has seen a surge in same-store sales in recent months from the year-ago period, topping 8 percent in the third quarter through Oct. 28 and about 7 percent in November, according to Bergren. That makes Carsons the best-performing department store chain in the Bon-Ton fold.

Bergren anticipates expanding stores in Vernon Hills and Chicago Ridge. He also is looking to open a Chicago store after moving out of the State Street flagship on March 1.

"We hope that Macy's changes have helped our business," Bergren said ..."We think we're picking up some of that business."

Carsons has lived in the shadow of Field's in Chicago for more than a century, ranking as the region's second-largest department store chain behind its more prominent and well-heeled rival. A change in ownership at both chains is putting that relationship up for grabs.

Carsons took advantage of the upheaval at Macy's by stepping up its advertising campaign in Chicago this fall. Bergren plans to have focus groups starting this spring to try to measure Macy's impact on Carsons.

. . . . . I think Carson Pirie Scott should start a marketing campaign as Chicago's hometown store, even if they are owned by someone else.

Date: Fri, December 22, 2006,  3:47 pm CT
Posted by: John S. Atkinson

It is a real same that Marshall fields and its lagacy has been distoryed by that "Macy's"! Although I did not grow up in th Chicago; but, having a mother, from Chicago... she always took us up to there and Marshall Fields was one stop that we always made especially at Christmas time with the tree and all. And, what abut the Frango ments?

BRING BACK MARSHALL FIELDS A THAT WONDERFUL OLD CLOCK!

Sincerely,

John Atkinson

Date: Fri, December 22, 2006,  3:10 pm CT
Posted by: SJK

RG74: Coincidentally, I was surfing FDS's site yesterday searching for info on their next annual meeting. It seems that the past 2 years, the annual shareholders' meeting has been held in May, I assume in Cincinnati. It is very odd if they would change it to February and if they did I suspect it would be to avoid/hide bad news. I doubt they could have complete financial statements with year end 2006 results and physical inventory after the holidays in time for a Feb. meeting

Yes, normally all shareholders are allowed to attend annual meetings; it should not matter how many shares are owned. Recently I researched the holdings of my mutual funds, and was pleased that none own FDS stock, but they do own many other retailers.

Today's Chicago Tribune business section has a front page article mentioning how sales at Carson's are up as a result of the macys takeover. Bon Ton stock has subsequently gone up dramatically, and is expected to go even higher. I directed one of my clients to invest in Bon Ton stock today.

Happy Holidays to all !

Date: Fri, December 22, 2006,  2:40 pm CT
Posted by: Erick

A History of Marshall Fields Christmas Display.

http://www.wttw.com/main.taf?p=1,7,1,1,8

For those of you who missed Friday's presentation of Marshall Fields Christmas Windows Display, it be shown again twice this Saturday, December 23rd at 4am and at 11pm.

Merry Christmas everyone!

Date: Fri, December 22, 2006,  1:59 pm CT
Posted by: Doris in Chicago

Hello Field's Fans,

MARSHALL FIELD'S FACT: SEVERAL DAYS AFTER THE CHICAGO FIRE MARSHALL FIELD LOCATED A BRICK BARN ON THE SOUTH SIDE TO SET UP TEMPORARY BUSINESS. THE BARN WAS CLEANED OUT AND COUNTERS WERE INSTALLED TO DISPLAY MERCHANDISE.

I visited Oak Brook Center last night and briefly swung by that store. I only got as far as the Men's Dept. before leaving. The store was dirty; the carpet needed vacuuming, paper and used facial tissue were strewn on the floor, clothing on the tables had been man-handled and was in a complete disaray, but the most glaring was this hole, with peeling paper, in the ceiling adjacent to one of the pillars. I'm going to play devil's advocate for one moment. Are all these things Macy's fault or the owner of Oak Brook Center? Oak Brook Center personnel should be walking the mall several times throughout the day during the holiday shopping season to make sure all stores in their mall are putting their best foot forward!

After the cashier failed in the attempt to get one customer to apply for a credit card to receive a 15% discount at the point of purchase, the employee had to tell the next customer in line that the entire store didn't have a gift boxes large enough for the robe, apparently this wasn't the first cashier she'd asked.

I went into Lord & Taylor and struck up a conversation with a customer. The Marshall Field's buttons caught her eye and I gave her a couple. Hopefully she'll post to this website in the future but basically she told me she had just closed out her account with Macy's and told them they will not be getting her business. We talked for several minutes and we agreed FDS didn't do their homework as far as the Chicago market is concerned. She said being a businesswoman she knows Chicago is a tough market--Chicagoans demand quality and service.

And just who, or is it whom, do you think spoiled Chicagoans on quality and service--our very own Marshall Field.

Merry Christmas and Happy Holidays!!

Date: Fri, December 22, 2006,  12:16 pm CT
Posted by: gayle

Hi all,

Check out Sandra Jones' article in today's Trib regarding Carson's! Here are some excerpts:

"Carson Pirie Scott & Co. is poised to expand in the Chicago area, thanks to a new owner that is eager to grow and a contingent of shoppers disenchanted with the conversion of longtime rival Marshall Field's into Macy's"....."We hope that Macy's changes have helped our business," Bergren said in an interview at Carsons' State Street flagship, which is slated to close on March 1. "We think we're picking up some of that business."

I know they're picking up some of mine!

Date: Fri, December 22, 2006,  10:44 am CT
Posted by: LiMack

Earlier this week I was finally setting out some of my Christmas decorations and hostess items. As I unpacked the individual containers that my precious ornaments and figurines are stored in I was astounded at how many of them were glossy white boxes with the Marshall Field's name in gold on them. One of the boxes said "Marshall Field and Christmas" which I recalled was a holiday theme a while back. Some of the older boxes have gotten pretty ratty looking after so many years but for sure now I will never throw them out. I opened a box in which the plaster caroling figures my mother purchased at Fields in 1969 (I later inherited) were carefully wrapped in extra heavy tissue bearing both the name Marshall Field and Company and the elegant MF&Co logo. It just reminded me so much of the service and care that was always taken by Marshall Field's toward customers and purchases whether for $2.00 or $2000. It also reminded me how, on Christmas morning, after the ribbon and outer paper was ripped off and you saw the Marshall Field's box you knew something special was inside before you even lifted the lid. Also, as I was placing my decorations I could not help but take note of all the items in my house from Field's....from the Hickory chairs, to the small oriental rug, to the pictures on the wall, to the lamps, to the crystal vase, to the hand towels, to the dishes and glassware, and on and on......

The above illustrates what Macy's management apparently did not initially understand and still fails to recognize. Marshall Field's not only was there for Christmas but for our birthdays, weddings, graduations, Bar Mitzvahs, Christenings, new jobs and new houses. We have Marshall Field's in our DNA. Chicago is a huge city with enormous pride and civic spirit. Additionally, over the years our sons and daughters have relocated all around the globe and so Marshall Field's has gone with them. Young or old, here or there, "Chicagoans" will NEVER accept Macy's as a replacement.

During the well publicized "decision time" earlier in the year when Federated kept us all on pins and needles about whether they would "retire" the Marshall Field's name in lieu of Macy's I felt completely confident it was all part of a brilliant and well thought out marketing and public relations campaign. I "just knew" Terry Lundgren would eventually, with great fanfare, ride in on his white horse and announce to the world that in recognition of her illustrious history and entrenched and loyal customer base Marshall Field's would remain..... and that Federated would do everything possible to enhance the experience and even grow the brand. Upgraded fitting rooms! New departments! New Frango flavors! etc. What heroes Federated could have been by saving Marshall Field's. What good will would have been generated. How people newly reminded of their love affair with Marshall Field's would have flocked to the stores with open wallets in gratitude!

Please, Federated, before it is too late, simply admit you miscalculated and bring back our Marshall Field's.

Date: Fri, December 22, 2006,  10:23 am CT
Posted by: Clint

Pleased with growth, Carsons to expand (Chicago Tribune)

http://www.chicagotribune.com/business/chi-0612220127dec22,0,2097994.story?coll=chi-business-hed

This is good news. Any store that can take away from Macy's business is a place i'll shop!

Date: Fri, December 22, 2006,  10:22 am CT
Posted by: Alan

Apparently Carson's new owner believes it is benefiting from Field's conversion, and has plans to expand here:

http://www.chicagotribune.com/business/chi-0612220127dec22,0,2097994.story?coll=chi-business-hed

It will be interesting to see where they locate their new downtown store. I wonder if any of the old L&T space at Water Tower will become available, now that American Girl has leased the first two floors.

Date: Thu, December 21, 2006,  11:52 pm CT
Posted by: Al

Anyone see today's (Thursday's) Sun-times? Page 7 is an ad not an actual article, kind of deceving.

Date: Thu, December 21, 2006,  10:35 pm CT
Posted by: Jim McKay

Dear Field's Fans;

In the past six weeks, have you written a Letter to the Editor to the Chicago Sun-Times or Chicago Tribune about the loss of Marshall Field's the Chicago Sun-Times or Chicago Tribune in the past 30-45 days?

If so, I'd like to hear from you and have some questions as to whether it was published, etc.

Please email me at jjmckay@fieldsfanschicago.org

Thank you!

Jim

Date: Thu, December 21, 2006,  10:33 pm CT
Posted by: Darrid

I have finally had time to put together my information gathered from my recent trip to New York.

Tis the season for shopping!

I had a list of stores to hit while I visited the big apple and my personal crusade to bring awareness to our loss of Marshall Fields. I carried my green Marshall Fields bag everywhere.

Lord & Taylor was a delight to see. It gave you the sense of old world elegant shopping. The store was decorated with beautiful boughs of greenery decorated with understated red balls. The outside windows were also fantastic portraying their scenes of vintage characters. Despite its age, the store was very well maintained and clean.

Macys Herald Square was, well a high and low. The Christmas windows were truly an amazing sight to see, especially for me a huge Christmas fanatic. I personally have over 100 vintage animations and had 32 trees up at my home in Indiana. After admiring the windows, I ventured in. I couldnC-t believe it. As I walked through the main hall the carpets were stained and I noticed trash literally everywhere. There was a huge pink poinsettia tree that looked, well kinda pail and dead against the predominant red. I continued through each department sporting my Fields bag. What a mess. After going up 2 flights of a rickety old wooden escalator, I tried to find a store guide. After about 10 minutes of searching, I found one tucked away in a back stair case. I went to the Christmas department to look around. Again, total disaster. The trees were only half decorated and all the upper parts of the tress were incomplete. Trash and clutter was literally everywhere and again, carpets were not just dirty, but filthy! I watched as one lady tried to get waited on while a group of sales associates stood and looked at her. Finally someone came to help. Another associate was C,jamming outC. in the corner with a radio playing rap music, how totally inappropriate for the Holiday Department. I did find a few unique ornaments to add to my collection of over 5000 and decided to get them. 2 $10 ornaments at 40% off and my transaction took over 15 minutes. After that I ventured to the restaurant area. What a dirty mess. I stopped at the Auntie Annes and got a pretzel hard as a rock. Obviously Macys doenst monitor the quality of the vendors they have. From there I went back to the Christmas area and asked where I might find Frangos. After 3 clerks, I finally found one who knew what I was talking about and she directed me to the Cellar. There must have been 10,000 pounds of Frango in the basement sitting there with red neon lights. I have always thought of Frango being associated with green, not red. There were literally displays all over the place. After seeing the sign for $10.99 I broke down and bought a few boxes of the flavors that my Columbus stores didnt carry. Another 15 minute transaction and nothing wrang up at the right price. The lady who waited on me said she had never heard of them even though she was literally 10 feet from the display. She did vow to try them and I filled her in on the legacy they came from. Although I love New York, The Herald Square didnC-t hold a candle to our beloved State Street store. I have been to the State Street store many times throughout the year and especially Christmas and never once saw the store in the disarray that this one was in. It didnC-t have a tenth of the class as State Street. There is much more I could say but I think you get the point.

Saks on Fifth Avenue was another favorite. Their window displays were unique and fantastic and I have to admit, they got the majority of my money that day, over $800. The store offered great customer service and knowledgeable sales staff. ThatC-s the real way to shop.

Bloomingdales was another first class stop. I did get outstanding service and was quite literally greeted by every sales associate on every floor. It was interesting that my Marshall Fields bag drew a lot of attention. I had 3 of their associates offer their opinions and their dismay for loosing the name. I talked to one about my C,missionC. and he loved it. We then discussed the Macys and he said he would never shop there because the store is always dirty. I met a couple who was from around Chicago and they were excited to see my Fields bag. They too were saddened by the loss. After going outside for a quick smoke I met a New Yorker named Thomas whos girlfriend was from around my old stomping grounds in Northern Indiana. We chatted briefly and she commented on the sad loss of Fields. As I went back into the store it gave me more of a sense of the State Street store, everything was meticulously clean and organized and the building was in good repair.

Barneys was another exciting stop. Their unique Andy Warhol windows were very New York. The inside of the store was beautifully decorated and elegant. On the top floor I found the Christmas shop and restaurant. They were playing music on some type of saw. I had never heard anything like it but it fit the unique style of the store.

Well, sorry for the long read but still nothing compares to Marshall Fields. I will be in Chicago next week and visiting the State Street store and am a bit scared of what it will be like. The Macyizing of it is scary especially after seeing the Herald Square store.

Note to Terry Lundgren.

Hire competent associates.

Hire a cleaning crew(s).

Monitor your vendors.

Provide higher quality items.

Restore the Class we Expect, restore Marshall Fields!

Date: Thu, December 21, 2006,  9:30 pm CT
Posted by: molly ann howe

My mother in law is a very faithful follower of Marshall Field's collectibles. Every year she was so excited to buy the collectible glass mugs for Christmas from the Walnut Room. This Christmas just wasn't quite the same for her. You will be proud to know that she ABSOLUTELY refused to purchase a Macy's glass mug. :) For twenty five years she has collected those glass mugs. I asked her why she didn't want a mug this year and she said, "No, no. I have my 25 years of Marshall Fields mugs.I dont want any Macy's mugs around my house!" I was saddened to find out later that she does have all twenty five years of mugs...all except one! Can you believe it? One year away from a beautiful collection. I ask all of you faithful Marshall Fields shoppers.If anyone knows where I could find the 1982 Marshall Fields glass mug I would be sooo grateful. I really need your help. Please if anyone knows how I could get a hold of that 1982 mug, I'd love to surprise her w/ it. I think she would be in complete shock:):)Please feel free to email me w/ ANY info. Thank you so much. Sincerely, A faithful Field's Fan's daughter in law.

Date: Thu, December 21, 2006,  9:25 pm CT
Posted by: mg

Anyone notice that Carson's commercial they just started playing? So funny!!! I thought I was seeing things. It had that dark/light green vertical stripe background that Field's used so often on shopping bags and ads. It was running back to back w/a Macy's ad.

What a way to say: "We know you miss your old favorite and we know you hate that company that stole it away from you, but hey, we're still here!"

That's got to bug FDS. How can they be so ignorant to just give away the Field's business. Maybe Carson's will start using green in all their ads now. They should. Anyway, I'm going to Carson's for their big sale!!!

Date: Thu, December 21, 2006,  9:16 pm CT
Posted by: mg

OK, I finally got around to sending the letter to Guzzetta and cancelling my account. The response I got was pathetic. Insulting. Not even signed by Guzzetta or (apparently) anyone of any consequence. Someone named Kevin Krekel --no title mentioned--from their executive offices. Who is this guy, like a secretary?

Here's my letter below:

Dear Mr. Guzzetta,

I am writing to let you know that as a former Marshall FieldC-s Regards customer since 1980, I am very, very sad about what MacyC-s has done to Marshall FieldC-s.

Five generations of my family have shopped at Marshall FieldC-s.

I find it insulting (as so many life-long Chicagoans do) that you have taken away the name and the lovely quality and feel of our stores.

MacyC-s is not on par with what FieldC-s was. Bloomingdales is more like it. A suggestion, a plea!: bring back the FieldC-s name to State Street and select suburban locations (Old Orchard and Oakbrook). Bring back the dark green awnings and the beautiful shopping bags. Let these stores have BloomingdaleC-s quality merchandise. Retain former FieldC-s employees. Bring back the spirit of Marshall FieldC-s.

I know it wouldnC-t be easy. But if you, as a company were able to admit your mistake and deal with the difficulties involved, you would have Chicago in your back pocket. You wouldnC-t even need to advertise. The press would be all over it! It would create such good will in this town!!!

The response was basically: sorry to hear you're cancelling. And then goes on to say, "However, Macy's outstanding reputation for high quality merchandise and retail value will reunite with Marshall Field's, a community landmark and leader." Huh? There are so many things wrong with that sentence I don't know where to begin. For one thing, who ever said they have an outstanding reputation for high quality merchandise? Even NYers don't say that. And what does this mean: "...will reunite w/Marshall Field's... " Could it possibly be a hint they are re-thinking? (Maybe I'm just dreaming.) Then they go on to say ",,,please allow us to exceed your expectations in the future..." Uh I don't think so, you've already ENORMOUSLY underwhelmed me.

I'm very angry, but also really sad. These people really don't seem to care that they are losing a great customer of over 25 years. (They could at least pretend.) I mean, I've spent like several hundreds of thousands of dollars on that account over the years-- and that's the response I get when I cancel!!?? Sorry to go on and on, but I had to vent.

Date: Thu, December 21, 2006,  5:00 pm CT
Posted by: Richard

I entered the First Colony Macy's (Foley's) for the first time since the conversion last night to cut through to the food court. Here is what I saw:

*Foley's was always known for their classy Christmas decorations featuring nutcrackers, greenery and the like. All I saw this year was red everywhere. The decorations looked so cheap and there were so many flashing lights (Foley's were always non-flashing) that it could cause an epileptic to go into a seizure!

* Terry Lughead said Macy's would be a step up from Foley's with wide aisles, less clutter, remodeled restrooms etc.

Foley's was never jammed with so much junk. There were more racks and tables with merchandise than a walmart. No employees except at the checkouts. The place was an absolute mess. Clothes everywhere. Of course, all they are pushing are the Macy's garbage like Charter Club, INC, instead of the former name brands Foley's was known for.

The restrooms were terrible. Very dirty and unkempt.

I saw that classy IPOD machine. Adds just the right touch.

Foley's had stores in Texas, Louisiana, Oklahoma, Colorado, New Mexico and Arizona. I wish we had a site like this for their former customers to vent and organize a boycott. We miss Foley's like you do Fields. Keep up the fight, Chicago!!!!

Date: Thu, December 21, 2006,  4:05 pm CT
Posted by: Rob

The weeks of rumors have been confirmed.

American Girl is moving into the first two floors of what is currently Lord and Taylor at Water Tower Place.

Lord and Taylor, opened in 1975, had been paying under $8 a square foot in rent. Similar space rents for about $55 a square foot today.

Date: Thu, December 21, 2006,  1:35 pm CT
Posted by: Doris in Chicago

MARSHALL FIELD'S FACT:

WHEN MARSHALL FIELD'S WAS FIRST BEGINNING TO FLEX IT'S MUSCLE IN THE RETAIL ARENA, MACY'S DEPARTMENT STORE SENT A REPRESENTATIVE TO CHICAGO TO STUDY THEIR COMPETITOR'S SUCCESSFUL MERCHANDISING METHODS. THESE MERCHANDISING METHODS SOON BECAME ESTABLISHED POLICIES USED BY DEPARTMENT STORES ALL ACROSS THE COUNTRY AND EUROPE.

TAKE THAT TERRY LUNDREN!!

Date: Thu, December 21, 2006,  9:17 am CT
Posted by: Jeff S.

This morning when I was reading the Joliet Herald, there is a full-page "ad" that looks like it's a news story about all the traditions that Marshall Field's has had and that Macy's is now proud to take over.

If Macy's were really doing that good a job of preserving the history and traditions, they would not have to go to such extreme to tell us; it would be evident in their stores, advertising, etc. But because they have to tell us I believe they are desperate!

Date: Thu, December 21, 2006,  8:38 am CT
Posted by: Bob in DC

Further to the Mesy's comments, here in DC we also had "the last one day sale of the year" on TUESDAY AND WEDNESDAY this week. Duh.

Also, two of the escalators at the former John Wanamaker flagship in Philly were grinding and one was actually shut down. Unthinkable when this store was a Lord & Taylor but then again there weren't too many people riding them then, truth be told.

It is beyond me why sales are down in the former May stores (except Fields of course), they look packed versus Hecht Company days. Maybe lots of shoppers but fewer buyers. On the West Coast I would say they are dealing with saturation of the market, with many malls having two, and at least one with three, Mesy's.

Date: Thu, December 21, 2006,  7:20 am CT
Posted by: PrivateEmail

WOULDN'T YOU THINK MACY'S "MIRACLE ON 34TH STREET" WOULD BE A HAPPY PLACE TO BE DURING THE HOLIDAY SEASON ? You would think so if you listen to Terry Lundgren and his power brokers at Federated Department Stores.

According to Mr.Lundgren, this is supposed to be the year of the "new Macy's," with a rollout of Macy's across America (yuck is all I can say....) and apparently shoppers and writers at Forbes Magazine agree with me.

Check out this article: http://www.forbes.com/business/2006/12/11/retail-christmas-shoppers-biz-cx_tvr_1212retail.html

"Even the stores that have the goods donC-t seem to be in the Christmas spirit this year. Macy's, the New York City flagship of Federated Department Stores (nyse: FD - news - people ) and a traditional favorite at holiday time, seems to be cutting back. Beemer's recent visit there saw plenty of decorations on the main floor, but the rest of the store was mostly bare.

"Do they think no one shops on the second floor? People want to be excited, to shop in a festive store with happy customers and employees," he says."

WAY TO FLOP FOLKS !!!! Oh..and don't forget to stop by McDonald's for your Macy-mart burger...and don't let the door hit you too hard on the rump on the way out....

Date: Thu, December 21, 2006,  6:30 am CT
Posted by: RG74

QUESTION: Is it true that if you buy a few shares of stock,that you could go to the shareholders meeting and voice your opinion ? If so, it would be something to see loyal guests address the destruction of Marshall Field's and other great stores like Strawbridge & Clothier in Philadelphia, Filene's in Boston, Kaufmann's in Pittsburgh...Lazarus...Burdine's in Florida, Rich's in Atlanta and the list goes on.

My family and I have spent thousands of dollars of the years in Federated Department Store locations over our lifetimes and it is very painful to see the legacy and traditions such as full-service restaurants and quality merchandise fall by the wayside in exchange for cheap over-priced clothes made in the third world.

I RECENTLY SPOKE TO A REPRESENTATIVE AT THE FEDERATED INVESTMENT RELATIONS OFFICE. SHE SAID THAT THE ANNUAL SHAREHOLDERS MEETING MAY POSSIBLY TAKE PLACE IN FEBRUARY...SHE SAID THAT THE DETAILS HAVE NOT BEEN ANNOUNCED YET. ISN'T IT PLAUSIBLE THAT WE, SOME OF FEDERATED & MAY'S BEST CUSTOMERS (HISTORICALLY) BE PRESENT AT THE MEETING TO REPRESENT THE TENS OF THOUSANDS OF FORMER "GUESTS" THAT HAVE HAD THEIR FULL-SERVICE DEPARTMENT STORES TAKEN AWAY FROM THEM.

Isn't it time to tell Federated Department Stores that the key to great earnings is to bring back the FULL-SERVICE DEPARTMENT STORE...IN-STORE RESTAUARNTS, QUALITY MERCHANDISE...AND FINE SERVICE PROFESSIONALS...INSTEAD OF CASHIERS DRESSED IN FUNERAL-WEAR ?

--------------------------------------------------------------------

CONTACT SUSAN ROBINSON 513-579-7780 AT THE FEDERATED INVESTOR RELATIONS OFFICE FOR DETAILS ABOUT THE ANNUAL SHARE-HOLDERS MEETING.

====================================================================

Warm Wishes For A Peaceful,Healthy and Happy Holiday Season and Happy New Year.

RESPECTFUL REGARDS,

RG74

Date: Wed, December 20, 2006,  10:50 pm CT
Posted by: Steven

Anyone who believes we aren't making an impact take note! This is recently from the Associated Press:

Shares of Estee Lauder Cos. declined in Monday trading after a Bank of America analyst downgraded the stock, saying the company is exposed to weakness at former May Department Stores, which provides the cosmetics company with 8 percent of its business.

Analyst April Scee lowered her rating on the shares to "Neutral" from "Buy," following on the heels of Bank of America analyst Ms. Dana Cohen's downgrade of Federated Department Stores Inc., noting a longer-than-expected conversion of former May Department Stores that Federated now owns.

Federated Department Stores Inc., the operator of Macy's and Bloomingdale's, bought St. Louis-based May Department Stores last year for $11 billion, creating the nation's largest department store chain. Earlier this year, Federated started converting all former May Co. department store nameplates, except for Lord & Taylor, to the Macy's name.

"Traffic is an important driver of sales," Scee wrote in a client note. "With this likely well below plan at May, we think its prudent to reduce our fiscal 2007 numbers to account for risk."

Date: Wed, December 20, 2006,  9:33 pm CT
Posted by: Jeff S.

The "up" escalator at the Fox Valley store has been broken for about 3 weeks now. Last week one of the two elevators was also not working.

Someone mentioned the water stains on the walls by the escalators at the State Street Store. I was there a week ago and noticed it also. I think it's oil. It looks really bad, and I don't know where it would come from -- it looks kinda creepy!

Date: Wed, December 20, 2006,  9:12 pm CT
Posted by: Drew

Big surprise that FDS stock values have dropped!? Not only has the Fields boycott helped tremendously, the "silent majority" in other markets has spoken by avoiding macy*mart. I was at Monroeville Mall (suburban Pittsburgh) today and there were many shoppers. Boscov's (which took over the Kaufmann's building) was crowded and there were lines at the registers. I noticed lots of people were carrying bags with the B logo. JC Penney was also very busy and shoppers seemed to be purchasing multiple items. The smaller stores had decent customer traffic.

The macy*mart (formerly Lazarus, formerly Horne's) had a few customers here and there, and many SALE signs on racks and displays. Advertised on television as "The Last One Day Sale of the Year" with all the bargain prices on distinctive gifts clearly announced, customers obviously missed this important promotion. There were people walking through macy*mart carrying bags from other stores perhaps on their way to the parking lots. I overheard comments like "Do you believe the price for THIS?" and "There's nothing here...let's go to Boscov's."

What happened to the "sensation" that was supposed to result from the macy*marting of America? Since FDS has so much alleged clout with manufacturers, shouldn't they have unique, quality merchandise at reasonable prices? Since the May stores were supposedly "broken," why hasn't the new strategy caused sales to soar?

Let's continue to avoid macy*mart--even the after-Christmas sales--to send a clear message. This isn't working, and Terry shouldn't be either!!!

Date: Wed, December 20, 2006,  8:09 pm CT
Posted by: Mitch

Fox TV South Bend is at it again. This morning there was a snip about Christmas shopping and the entire report save a portion that featured a commentator was clips of Macy's, people in the mall with close upds of Macy's bags etc. It seemed like a report on Macy's itself although the name was never uttered.

Mitch

Date: Wed, December 20, 2006,  8:03 pm CT
Posted by: David

Hi All

Haven't posted in awhile, but was in Herald Square tonight, and had to share.

Went to the Cellar to see what was going on with Frango, and there were two shipment cased boxes of Frango that actually said "Marshall Fields Frango". I was hopeful that they actually said it on the boxes inside, but they didn't, I ofcourse opened them myself to see.

Anyway, I did buy three snowman boxes of creme brulee chocolates, I felt bad, as it's the first $ i've spent in Macy's since the conversion, but quite frankly, I needed a little fields

I commented to a woman shopping the frango with zeal, "I wish they still said Marshall Fields", she said, "That would be nice, but at least they say Frango". At least she got it.

And did they have tons of inventory, you chicago folks wouldn't believe, I swear it rivaled the Frango Displays on State Street.

I wish I could be there with all of you protesting, thanks for your efforts, you are all doing a great job.

There's No Place Like Fields for the Holidays.

Wishing you all a Merry Christmas, and Happy Holidays.

I really miss Fields, and am sad that I didn't do my annual Chicago Christmas Shopping this year, there was just no reason to go.

Date: Wed, December 20, 2006,  6:23 pm CT
Posted by: Steven

This was in the Tribune today (12/20/06). Below is just part of the article. Can you imagine anyone saying this about State Street Field's?

Merchants Try to Deal With Mad Shoppers

On the corner of 34th Street and 7th Avenue in New York, Melanie Marquez took a deep breath as she set down two handfuls of red and white Macy's shopping bags. She had just been shopping at the flagship store of Federated Department Stores Inc.

Marquez, 47, said she made her way to the front of the Macy's checkout line only to find that the register didn't recognize the discounts she expected on a set of towels. After leaving the line to search for the proper sales ticket, Marquez waited another hour to save about $14 on a receipt that totaled $450 -- that, after putting up a fight.

"Poor Macy's," she said. "You have to be mean to them."

Date: Wed, December 20, 2006,  6:07 pm CT
Posted by: Erin

Yesterday I over heard a customer at the Old Orchard stores tell the associate that the Macy wrapping paper selections in gift wrap was crappy.

She said that the Fields gift wrap selections was so nice she use to buy gifts elsewhere and bring it there to Fields to get them wrapped.

Macy is also charging for boxes after they covered up Marshall Fields name with a Macys sticker. Do these execs think. They scaled down the stationary area and you cannot get pens and notebooks or photo albums anymore.

I am certain that Macy's does not know the meaning of class!!

Date: Wed, December 20, 2006,  5:52 pm CT
Posted by: Michael Smith

Went to Macy's in Philly over the weekend and wore my Chicago Shops at Marshall Field's (not macy's) shirt. So many people stopped me and asked me about it and agreed. I couldn't believe it. I even went shopping on Walnut street and someone stopped me and told me how sad it was that they had changed Marshall Field's. It's amazing that people out here are disgusted that they changed the name. Keep up the boycott!

Michael Smith
Haddon Heights, NJ

Date: Wed, December 20, 2006,  1:56 pm CT
Posted by: Joe D

A family member bought some candy cane frangos at a former Foley's in Houston. (I am working to get her on the boycott)

Anyways, the rear of the box says distributed by Macy's, New York, NY!!!!

Nothing about Field's and it doesn't even say, Macy's, Chicago, IL. How strange! I thought FDS says the purpose is to save money on marketing, shopping bags, etc. If so, why do Frango's in Chicago say they are from Macy's Chicago and Frangos purchased elsewhere say they are from New York??? They are all made at the same location in PA. If FDS thinks it is necessary to tell people in Chicago that Frango's are distributed by "Macy's, Chicago, IL" why on earth do they think we would be just as willing to shop at Macy's instead of Field's?? I don't get their logic.

My wallet is much fatter this year! I haven't bought any Frango's or made any shopping trips. If anyone wants chocolate, the new Fannie May store on Michigan looks fantastic and it much larger now too.

Date: Wed, December 20, 2006,  1:39 pm CT
Posted by: Philip Eichler

Want a real laugh? Go to www.visitfields.com and look under the "planning an article or promotion" section. Scroll down to the events and photograph section. Aside from very poor grammar, there are at least a dozen words that are not spelled correctly including Wedgwood (spelled WedgEwood). It reads like a 9 year old wrote the copy. Just a small, but telling example of what kind of organization FDS really is!

Date: Wed, December 20, 2006,  12:39 pm CT
Posted by: mg

I would think the Tribune would be receiving lots more letters that are opposed to the Macy's dismantling of Field's. I mean, who's really gonna all hot under the collar enough to write a letter to the paper professing great love for the new Macy's stores? (Unless you've got some kind of stake in it, or you've been payed/asked to do it .)

There's no way they're getting an even amount of letters pro/con. That's what's really so sad about this--they simply aren't representing the people. And then they soft-pedal and slant any news stories that are favorable to our side. It makes me furious. There should be a law or something.

Date: Wed, December 20, 2006,  9:54 am CT
Posted by: Doris in Chicago

Hello Field's Fans,

Last minute shopping? Put it in a Field's bag. Gifts for co-workers? Put it in a Field's bag. Goodies for the office? Put it in a Field's bag. Gifts for family and friends? Put it in a Field's bag. You get the idea.

Date: Wed, December 20, 2006,  9:12 am CT
Posted by: Marian Haas

I have refused to even enter Macy's and I have reprimanded my mother--and almost anyone else--every time she tells me she stopped in for "just one thing." I barely took time to admire the holiday windows (though I do pass them every day and admit that I have peeked :). I have been tempted, out of convenience, to stop in for "just one thing," but seeing the ugly red stars and the ads comparable to Target discount ads (actually, Target's are more clever), helps reinforce why I have boycotted Macy's.

But the tales I hear from anyone who does stop in are filled with details of poor customer service and disappointing selection. Especially the poor customer service. Whether on State Street, Water Tower Place, and even Oak Brook, I have heard that sales persons are difficult to find, and once found, are indifferent and even rude. Sadly, this makes me wonder if it would make any difference if Federated changed the name back to Field's, happy as I would be to see that happen. Won't they still keep the same understaffed, underpaid, and indifferent sales people? And keep the same, "confused" selection of half upscale, half bargain basement merchandise?

Incidentally, I did go to Bloomingdale's on Mich. Ave while shopping with my mom (Nieman's had closed and she needed her lipstick!! I'm sorry!) and our experience there was so underwhelming, we could have been shopping at Kohl's. It was about an hour before closing, and there were maybe three salespersons in the entire cosmetics department...And they were out of almost everything...And the place just looked shabby. So if this is how Federated takes care of their "Bridge Store," I don't see much hope for improving Macy's, even with a name change. Boo, Federated.

I did have great service at Nordstrom's and Sak's, though! I only wish I felt the same sense of memory and tradition for those stores as I did for Marshall Field's.

Date: Wed, December 20, 2006,  7:16 am CT
Posted by: Alan

Here's a somewhat positive letter on the Tribune web site:

http://newsblogs.chicagotribune.com/news_opinion_letters/2006/12/be_proud_of_the.html

If Federated follows this advice, we'll see Field's return to State Street. The downside is that nothing else in the store would change.

However, to Jim's point, this is a sign that the Trib is still receiving a flurry of pro-Field's letters. This is probably one of the more "benign" ones.

Date: Tue, December 19, 2006,  11:44 pm CT
Posted by: Jeff W.

Great news to report on the effectiveness of our campaign. Federated staff readers of this site please take notice!!!

Federated common stock sold for $45.01 on 10/13/06. Now just 2 months later it is selling for $38.35 as of 12/19/06. This is a drop of 14.8% in a little more than 2 months time. Keep up the boycott former May Stores supporters. Hitting Federated in the pocketbook is having its effect on Wall Street.

MACY'S IS NEW YORK! MARSHALL FIELD'S IS CHICAGO!

Date: Tue, December 19, 2006,  11:39 pm CT
Posted by: Joanna Wallace

[ Ms Wallace--Great idea. I will have to respond to you to see if we can do that. ]

Date: Tue, December 19, 2006,  10:10 pm CT
Posted by: A. Perkins

FIELD REPORT!

Milwaukee Mayfair, the store formally known as Marshall Fields.

Tonight the lower level, including housewares and "the celler"

DEAD! I couldn't believe the lack of customers.

Main Floor, moderate traffic, it seemed like a lot of people were just walking through to get to the parking lot which, unlike the rest of the mall, had plenty of parking.

Second Floor, DEAD!

Boston Store (Carsons) busy all levels and

NOT A PARKING SPOT COULD BE FOUND AT BOSTON STORE!

I reported back in September about the M store's sign with burnt out light bulbs,

THEY NEVER FIXED THE LIGHT BULBS!

In September, two letters were burnt out on the M sign on the north side of the building,

TODAY ALL THE LETTERS WERE BURNT OUT! and the only bulbs that worked were on the red star!

It looks like Federated can't even afford new light bulbs for Milwaukee, it must be because of all the $1000 shopping sprees that they have to give away at State Street!

WAY TO FLOP!

Date: Tue, December 19, 2006,  8:16 pm CT
Posted by: Joseph From CA

What critics of Field's loyalists fail to realize is that Field's was a major tourist destination. If people were coming to Chicago to spend money at Field's, without a doubt they would be spending money at various other establishments, retail or otherwise. This afternoon I got out the credit card statements for all the major stores I shopped at when I went to Chicago in March of this year. This is the breakdown:

Nordstrom (Michigan Ave): $32.59

Bloomingdale's (Michigan Ave): $36.10

Carson's (State St.): $41.53

Lord & Taylor (Water Tower): $47.15

Neiman Marcus (Michigan Ave): $87.20

Marshall Field's (State St. & Water Tower): $262.74

Over the course of just 2 and a half days I was in Chicago that totals $507.31. That's a lot of shopping for a short amount of time. Not to mention the $400 that I spent in hotel accomodations, money for shuttle fare to and from Midway, and money spent on food. Needless to say that's nice chunk of tax revenue for the city. Without Field's, I definately won't spend as much the next time in Chicago. With Field's gone, Carson's moving out of the Loop, and Lord & Taylor losing its lease at Water Tower, all the remaining downtown department stores are ones that are located here in California as well. Why would I want to spend a lot of money there, when the same stores are here and the sales tax is lower here? I guess those that criticize Field's can come up with other ways of attracting tourists to Chicago. Don't listen to the critics. Keep up the good work. There's no place like Field's!

Date: Tue, December 19, 2006,  6:06 pm CT
Posted by: denise rule

to KURT and CHRIS and your posts from 12/16: i loved your words and your passion and your thinking. great job!

Date: Tue, December 19, 2006,  4:41 pm CT
Posted by: L.

Went to one of the "Macy's North" stores and decided to take a look at the former Field's (my third since the name change). It appeared the entire store is for sale and there was a one-day additional 50% off all clearance items. I was up in women's and couldn't believe that Eileen Fisher was 50% off, some Calvin Klein was 75% off, and tons of Alfani items that they were practically giving away. I mentioned to one sales associate that I thought Federated was trying to get away from the sale mentality and she just replied in a vague, dismissive way.

Forgot to mention I was wearing my 'I want my Marshall Field's' button. I had the vague sensation that I was being watched (the store was not very busy). While I was looking at some clothing near one of the registers (only in the name of research) an associate noticed my button and smiled and told their 2 other colleagues who were standing at the register. I engaged one in conversation and told about all the Field's Fans activities, web site, etc. I had my bumper stickers with me so gave about 7 for the associate, family, and other sales people. Another associate cautioned that they could get in trouble so I had to be very surreptious. I was told that they had a meeting and were instructed to be very positive about the name change when approached by customers and to not say anthing 'defamatory' about Macy's. Don't want to get too specific here in case Federated is reading but one sales associate has been very vocal in her outrage at the name change.

Just the fact that they had a meeting to address this issue tells me that we're having an effect and that there must be plenty of disgruntled customers everywhere.

Went down to the 'cellar' and saw Frangos are again on sale (they were just a couple weeks ago). A few people stopped me near the Christmas decorations and one customer really wanted to hear about the protest and what we're trying to achieve. (This all took place right in front of a register with 3 sales associates and 4-5 customers hovering around so it was quite an audience). There were lots of boxes on the floor and little red throw rugs all over the place. Near cosmetics was a little kiosk where they were giving Marshall Field's cook books away with the purchase of a $50 gift card.

Proceeded to my destination, Sephora, to buy some Shiseido that I normally would have bought at Field's. Stopped at Williams & Sonoma and the person demonstrating the Breville pannini press saw my button and voiced her support. (She's native to the Chicago area so a big fan.) She said her son told her Chicagoans just aren't shopping at Macy's. I gave her a bumper sticker as well. Again, this was overheard by 5-6 customers.

It looks to me like Federated is really desperate.

Date: Tue, December 19, 2006,  4:16 pm CT
Posted by: Kathi

It's correct that Macy's house brands are not available in Bloomingdale's, right?

Which house brands are in both stores? If these Macy's brands like Alfani, Charter Club, Green Dog and so forth are so great, why aren't they also in Bloomingdale's?

I've always thought of Field's being on par with Bloomingdale's. Even if Field's was a notch below, the fact they are bringing in so many knock-off labels further proves that Macy's is a notch further down. No wonder Field's shoppers are unhappy with the quality of merch. at Macy's. Seems to me Macy's is just Kohl's with a perfume department. Lots of made up house brands.

Date: Tue, December 19, 2006,  2:54 pm CT
Posted by: Robert Garrett

Hello again! I just wanted to share something I have been doing. I know some of you might not this is right but I have been getting a kick out of it. I am going to messy's web page looking up anything related to fields and leaving this as a review of the product.

"This goes out to everyone who thinks about purchasing something from Macys. DonC-t do it, they have ruined a CHICAGO tradition by Killing off our beloved Marshall Fields! They will never succeed in Chicago! www.fieldsfanschicago.org is a great place to find out more info!"

It makes me feel a little better inside, let FDS advertise for us

Oh just to reply to earlier posts, it not just older people who are on hereC. I am 23

Date: Tue, December 19, 2006,  2:52 pm CT
Posted by: Peter

Ok...I'm really tired of hearing people refer to Chicago as "insecure" and as the "Second City".

Chicagoans are not insecure. Chicago is not the "Second City" that people think it is. We just don't like to be told what to do or how to do it. New Yorkers are brash and lack any semblance of finesse or tact. I would say New York has an inferiority complex. Why else do they have a need to exert their dominance over the rest of the country?

FDS is a bully, unless you stand up to that bully, you continue to suffer. What FDS needs is a good ass kicking.

Date: Tue, December 19, 2006,  2:38 pm CT
Posted by: SJK

Field's Fans:

For those of you who have some of the Boycott Macy's leaflets/bookmarks with this website address, here is my suggestion for achieving greater visibilty beyond State Street:

Leave one on the counter of your local post office, bank, or other establishments that have counters where people line up, as you go about your business. Yes, it will likely get tossed out at the end of the day, but it will probably be seen by a few dozen people. Or tack them up on community bulletin boards at local stores, etc.

Date: Tue, December 19, 2006,  2:25 pm CT
Posted by: Robert Garrett

Hello all again, I just found this article about business and Field's, its worth taking a look http://www.timesdispatch.com/servlet/Satellite?pagename=RTD%2FMGArticle%2FRTD_BasicArticle&c=MGArticle&cid=1149192213902&path=%21business%21metrobiz&s=1045855934857

Date: Tue, December 19, 2006,  2:01 pm CT
Posted by: Walter in Geneva

1. The Palmer House is to Chicago and hotels what Field's is to Chicago and stores. Even some common lineage. The Palmer House does booming business while linking up with its corporate owner's bigger branding by using the official name, "The Palmer House Hilton." It worked there and Macy's could have done the same with Field's somehow. This is a case where I think they could have had their cake and eaten it too. It would be so simple to turn sales around and save jobs. But their delusional ego just can't give people what they want.

2. A family member is a Chicago journalist. Behind the scenes, the Chicago community of reporters is livid about Macy's pull on the Chicago media, how they have bought the Sun-Times and pretty much got the Tribune running. The Sun-Times is hurting for ad revenue. The WTTW panel on Friday night was in part response to that and an attempt to remind people of many of the reporters' integrity.

3. It's true. In part, Field's had to die for Bloomingdale's bottom line. That's why it's important to boycott both stores.

Keep fighting the good fight. Who would have believed the Chicago media would shame people for standing up and being loyal to our city???

Date: Tue, December 19, 2006,  1:41 pm CT
Posted by: Jim McKay

Agreed, Alan; but what's worse and I think you suggest, several Field's supporters have told me they have written the Tribune as well in the past week and those views aren't presented. I wouldn't be surprised if they wait until later in the week to print those when readership is down for the holidays and after Macy's 1-Day sale before Christmas.

Remember,

The Letters to the Tribune should be sent to:

ctc-TribLetter@tribune.com

The Letters to the Sun-Times should be sent to:

letters@suntimes.com

Date: Tue, December 19, 2006,  11:28 am CT
Posted by: Doris in Chicago

Hello Field's Fans,

Macy's is in the midst of an identity crisis. Do we want to prove we're upscale? Or do we want to compete with the discount chains? Look at their two latest commercials. One minute you see a TV ad featuring a Lancome fragrance sold exclusively at Macy's. Five minutes later their hawking jewelry and leather jackets ala Shopper's Merchandise, remember them? Come on Macy's make up your mind. Do you want to be exclusive or do you want to appeal to the masses? Perhaps at this point you're just throwing everything out there to see what sticks!

Date: Tue, December 19, 2006,  6:58 am CT
Posted by: Alan

The issue I have with all the letters in the Tribune is that the resigned "let's move on, as much as we don't like it" attitude is exactly the attitude that Federated wants us to have. It's the old JACK FM "we'll do what we want and you'll take it" attitude.

Date: Tue, December 19, 2006,  2:40 am CT
Posted by: A Marketer

Federated changing the name from Marshall Field's to Macy's is blind globalisation. What's the point of acquiring an equity if you're willing to squader it by changing the name? Federated could have made more of the acquisition of the May Compay by leaving the local moniker names the same where the equity was strong. Change the name to Macy's where the old May Company stores were struggling and needed a change, and leverage the of the strong equity where you have local pockets of strength. It's marketing 101, stupid!

Date: Mon, December 18, 2006,  11:32 pm CT
Posted by: Joanna Wallce

I am 95 years old, my granddaughter had to type this in for me as I am not computer literate:) I went to Field's every year since I was a little girl to see the Walnut Room and Santa. Now that is all gone. I am thankful that I saved all of my Field's memorabilia so I can pass it on to my grandkids. I only wish they had such beautiful memories and traditions of going to the Walnut Room--getting dressed up, seeing Mr. Mistletoe. I miss Field's as much as my late husband.

Date: Mon, December 18, 2006,  11:25 pm CT
Posted by: Paul

Below I have transcribed the dialogue from last Friday's Chicago Tonight broadcast on Channel 11. Kudos to the excellent work by Host Joel Weisman, and the thoughtful, forthright, and direct responses from the guests.

-----------------------------------------------

Chicago Tonight, This Week in Review with Joel Weisman

Hosted by Joel Weisman

December 15, 2007

Joel Weisman: Mary Wisniwski tell me, why don't people shop at Macy's in the numbers they were at Marshall FieldC-s?

Mary Wisniewski (Chicago Sun-Times): I think Macy's big mistake was that you should never underestimate the insecurity of Chicagoans. You know, we love our icons. We're the Second City and we have to have these things. They didn't take it seriously enough "...aww they'll get over it, the stores will look better and everything will be fine," and it's not working that way.

Joel Weisman: Have you been, any of you, to Macy's, on State Street?

Peggy Kusinski (Channel 5 News): I just went for the first time. I couldn't buy a lot of the things I used to buy at Marshall Field's. Their high-end products like designer clothing is so small that you don't have many choices. And I was actually kind of turned off. I thought that the quality of some of their other items were, uh, kinda cheap. It just, that was just my impression. I shopped at Field's forever but I was willing to give them a chance, and I just, didn't like it.

Ben Bradley (Channel 7 News): I've been there because of convenience because it's across from Channel 7. And the thing I noticed is, it's fundamentally the exact same store, different products, but the question becomes if you've so alienated the Marshall Field's customer base, are you giving them enough reason to resample...and that might be the bigger issue.

Joel Weisman: And now they're offering certain...

Mary Wisniewski: ...They're offering, you know, $10 coupons, or putting ads in saying "...here is what we have."

Joel Weisman: ...Thousand dollar shopping sprees.

Mary Wisniewski: Yeah, I got one of those $10 coupons a couple of months ago and used it. And I think that, I've only been on the first floor, but I thought that the Macy's looked nice. I thought that Field's had been looking a bit shabby around the edges...

Ben Bradley: ...They put red carpet in instead of whatever color carpet they had before!

Mary Wisniewski: ...And the hat section looked good, which is important to me.

Peggy Kusinski: It looks good but the products aren't the same -- the quality is up and down. It's just, not consistent.

Joel Weisman: So, you don't see them turning this around anytime soon?

Mary Wisniewski: Not this season, but they're gonna ride it out. They have no choice, they based their advertising on this.

-30-

Date: Mon, December 18, 2006,  9:28 pm CT
Posted by: jimmygimbels

What have they done? What has Messys done to State Street? Finally got to see for myself last Saturday. I spent maybe 20 minutes in the store. I will never go again.

First of all, what is up with the "great tree"? It looks half decorated. And what are those Wedgewood "hatbox" ornaments all about? Especially cheezy is the large, silver, carboard snow flake on top. It also looks like they cut off the top of the tree for the snowflake. The tree lacks any real "wow" factor. People took one look and walked away saying it was a waste of time. What a let down. Also cheezy how the tree is raised up on a bare platform.

Walnut Room busy, but no long wait times. In year's past, lines were incredibly long. Overheard many complaints about the food and so-so service.

The State Street windows were OK but lack the magic of the past...and look cheap. Mary Poppins? Maybe next year they will do Orphan Annie or Shrek.

And speaking of cheap. Those strands of plastic hanging over the aisles on the first floor are especially tacky. You know the ones...look like some CDs and plastic rectangles strung together.

Store appeared filthy is some area. Anyone else notice the water stains on escalator walls? Frangos piled on tables everywhere. Me thinks they overbought.

My holiday shopping is done. Not a dime at Macy's. In fact, I can't think of anyone I know who actually shops there. I am horrified by the ads that say "Marshall Fields is now Macys." They really are sticking by their story that "only the name changed."

Thanks for reading. Stay strong.

Date: Mon, December 18, 2006,  6:28 pm CT
Posted by: Glen R. Anderson

It's wonderful to hear that Chicago is fighting back. Keep at it! People like Terry Lundgren understand only one thing - money. He'll get none of mine. I'll never shop at Macy's. I've also informed anyone who will listen that I won't accept a gift from Macy's. Bring back Field's.

Date: Mon, December 18, 2006,  2:26 pm CT
Posted by: Richard stein

Kurt,

Regarding Chicago not liking New York retailers is factually incorrect. Will Macys be able to win over Marshall FieldC-s customers? Who knows? Businesses are bought and sold daily and like anything it is survival of the fittest.

I recently completed a retail analysis for a NY based consulting firm who have offices in Chicago. Your NY analysis is flawed. Bloomingdales does ok on Michigan Avenue. Saks, Lord and Taylor, Brooks Brothers and TiffanyC-s do very well and all three are New York based.

Baby boomers do have the most money, but donC-t spend the most on clothing. As we age we spend more dollars on activities and less on shopping. Department stores have to consolidate; people born post 1975 rarely buy from them. In addition to on-line shopping, it is the chains like Crate and Barrel, Abercrombie and all the others that are eroding the power of the department store.

RKS

Date: Mon, December 18, 2006,  1:31 pm CT
Posted by: Siamak (Chicagoan living in NY)

Being in the ad agency business, I had to respond to the adage.com article about Field's. They posted the response online and hopefully it'll be in the print edition next week as well. Advertisers, marketers, and the like were the first to recognize the mistake made by Federated (in fact there was an AdAge article a while back that compared the "name change" to the New Coke fiasco).

http://adage.com/article?article_id=113826

Date: Mon, December 18, 2006,  11:25 am CT
Posted by: gayle

Hi All!

Went Christmas shopping at Yorktown Mall yesterday. I was never much of a Carson's shopper (too loyal to Field's) but I decided to check Carson's out. The store was absolutely jammed with people--could barely walk through the aisles--but it was clean, beautifully decorated, and well-stocked. Every time I paused to look at something, a sales associate would magically appear and ask if I needed help. They were doing an outstanding job of helping guests, and every employee I ran into, without exception, was friendly, helpful, and appeared knowledgeable. It was almost like being in Fields again!

When I went to check out, I commented on the crowd to the woman at the register. She said "you should have been here yesterday...it was even more crowded then!" I said, "well, I bet you're getting some benefit from Macy's stupidity." She rolled her eyes, and said "Oh yeah...big time! Lots of ex-Field's shoppers!" I said that I was an ex-Field's shopper that would never set foot in Macy's. Before she could comment, a voice said "me too!" I turned to see the woman in line behind me, her arms laden with merchandise. She said "I was always loyal to Fields, but I'll never shop at THAT STORE!" With that, yet another voice chimed in "Me too!" This time it was the women at the register next to me, who was writing a check for a huge pile of merchandise. She gestured to her checkbook, and said "this would have gone to Fields!" We all laughed, and I told them about this website. The Carson's employees said "well, welcome to Carson's! Macy's loss is our gain!"

I left the store feeling a little more cheerful than when I entered!

Date: Mon, December 18, 2006,  11:14 am CT
Posted by: Bruce G.

I see Nordstrom's has taken over the ad space Macy's had on suntimes.com .

Regarding what effectively amounted to the Sun-Times selling front page advertising space all last week, I doubt it was that successful. Notice that in Friday's edition they had to add a second page that read like a news article hyping Macy's. The timing was clearly last minute. Had it been planned it would have been earlier in the week.

Today's Tribune has quite a few letters about Field's and Macy's. They even bash you dedicated leafleters on State Street. STNG's Ann Gerber again takes aim at Field's fans this week.

I saw signs saying Macy's is Pottersville at the Black Friday protest. Don't let Chicago become Macysville. Hang tough and stay the course.

------

The Letters to the Tribune should be sent to:

ctc-TribLetter@tribune.com

The Letters to the Sun-Times should be sent to:

letters@suntimes.com

------

Date: Mon, December 18, 2006,  11:03 am CT
Posted by: LiMack

Hi Field's Fans,

If you are planning some holiday entertaining over the upcoming couple of weeks, here is an idea that should be fun and also serve as a reinforcement of what Marshall Field's has meant to us all. You know how most people love costume or theme parties? Well, ask your guests to wear a favorite item of clothing or an accessory that came from Marshall Field's. (or a whole outfit, even!)

This "forever Field's" tribute will work equally well for a large evening soiree, a casual at-home buffet, a multi-generational family meal, or a small gathering of friends at a restaurant table for lunch or dinner. It will be a great conversation starter, too, as people recall and share how and when they purchased the garment or received it as a gift. Imagine the items running the gamut from a shirt and tie, a favorite pair of boots, a classic coat or scarf or leather belt, a glitzy vintage evening bag or hat, or especially a bauble...maybe even an inherited piece of heirloom jewelry that is still kept in its original Marshall Field and Company box.

Hope you enjoy this idea.

Date: Mon, December 18, 2006,  10:39 am CT
Posted by: Doris in Chicago

OPEN LETTER TO SALES ASSOCIATES AT ALL THE STORES FORMERLY KNOWN AS MARSHALL FIELDS:

PLEASE understand no one wants their fellow Chicagoans to loose their job due to the MacyC-s boycott. But Federated Department Stores have left us no other choice but to boycott. In essence they have told us the only way we can be heard is through C+theirC- wallets. You may say staff has been let go but ask this, C+WHEN DID FDS MAKE THIS DECISION?C- If you ask the right people and if they respond to you truthfully, you may be surprised.

FDS and MacyC-s are like roachesC3multiplying and spreading their disease under the cover of darkness. But when the light comes on and they are placed under a microscope, as they are with this boycott, their true nature is revealed. FDS has taken over countless stores around the country to the dismay of locals. The people in these communities are displeased with the inferior merchandise, lack of service, the storeC-s overall appearance, closing of full service restaurants, laying off of crucial personnel and the decrease in retail shopping space, to name a few. All of these tactics are in the FDS/MacyC-s playbook. Case in point: when you go to the MacyC-s website why isnC-t there an inside view of the original store on 34th Street in Herald Square? One would think they would be proud to feature the grand old original New York City landmark.

Before anymore drastic changes are made, Chicagoans want FDS to restore Marshall FieldC-s name with its full complement of goods and services. The everyday shopper will return in droves. I guarantee the shoppers will send each and everyone of you home tired but with a fat paycheck.

Former Marshall FieldC-s Sales Associates, you should also know your counterparts all across Chicagoland want Marshall FieldC-s to return, even though some of their businesses are experiencing record-breaking sales. (IC-ve been informed sales are up at Nordstoms by 30%.) Even your competition realizes it was just wrong to change the name and even they understand the significance of Marshall FieldC-s in the Chicago retail hierarchy. It can best be described this way: Marshall FieldC-s 115 years vs. MacyC-s 4 months.

As for any job loss, this can be laid at the doorsteps of Terry Lundgren and Federated Department Stores. All he has to do is admit a mistake was made and give us back Marshall FieldC-s. 9,000,000 people shopped at the State Street store last year; are all these people wrong? The old saying, C,If it ainC-t broke, donC-t fix it,C. definitely applies here. Marshall FieldC-s was ChicagoC-s third largest tourist attraction now visitors to Chicago from California, Texas, New York, Indiana, Minneapolis, Florida, Tennessee have personally told me they flatly refuse to shop at MacyC-s; most have a MacyC-s in their area and they donC-t like it and they refuse to shop there.

Chicagoans are standing together and saying, C,Every move you make, every breath you take, [ChicagoC-ll] be watching you.C. So FDS, if you canC-t take the heat, get out of the kitchen. WeC-re in it for the long haul. Terry Lundgren and FDS have p _ _ _ _ d in the wrong pool. This is Chicago baby, bring it on!

Date: Mon, December 18, 2006,  10:12 am CT
Posted by: JoDee Creighton

Though I am now living in Maine, I was born and grew up in Chicago. Whenever I could get back, shopping at Fields was part of feeling I was home. So was having high tea in the Walnut Room. I feel I am losing a part of my family.

Federated has also taken over Filene's, where I did a lot of shopping and buying here in Maine. The quality of the merchandise has changed. The clothing is unsuited to anyone over the age of 25. I rarely even go through Macy's to get to the rest of the mall.

Macy's has shot themselves in the foot. The good will they would create by keeping the Fields name would far outweigh any possible loss of prestige for Macy's.

Date: Mon, December 18, 2006,  10:00 am CT
Posted by: Doris in Chicago

Hello Field's Fans,

Before I get into my long email I have a little suggestion. Are you bringing presents to work this week for co-workers or going to the post office, UPS, FEDEX, etc. to mail gifts to loved ones? Then tote those gifts and packages in a Marshall Field's shopping bag! On my way into work I saw the following bags: Target, Carson's, Nordstrom's and Marshall Field's, but no uhmmm...you know!

VIVA LA BOYCOTT!!!!

Date: Sun, December 17, 2006,  4:21 pm CT
Posted by: Gail

saw something in a news item recently that said that about 25,000 lapel stickers had been distributed protesting the demise of Marshall Field's. Just in case there are any Federated officials or retail analysts reading this post, let me correct that. It's about 40,000 now. And I've not noticed any let up in the demand. The only difference is that now I'm giving away bumper stickers too. And I fully intend to keep sending them out until Federated relents.

And of course there's the bumper stickers: I'm getting bumper sticker orders from people who saw one of our bumper stickers on a car, and found our web site that way. It's working.

Date: Sun, December 17, 2006,  3:55 pm CT
Posted by: Linda Simons

There was a fatuous article in the Wall Street Journal yesterday about Terry L. Honestly, I expected the writer to say he walks on water by the time I finished it. I don't have the expertise to write and counter all the points in the piece, but someone should. As an example, the writer claims same-store sales are way up this year. But isn't it true that FDS is not including the former May Co. stores in its calculations. And there was no mention of recent downgrading of FDS by some in the financial community. And there was the usual junk about the wonderful dressing rooms and the great design sense of Terry who had to design his wife's wedding dress, ad naseum. Only one reference to "resistance" in Chicago.

Date: Sun, December 17, 2006,  2:03 pm CT
Posted by: Pat C

LAST MINUTE GIFT IDEA ! !

Chicago Shops at Marshall Field's (Not macy's) T-Shirts

Boycott Macy's I Love Marshall Fields Sweatshirts

I'm sending these all over the USA ! What a Great response for the Holiday's.More people have heard about our Cause ! IT'S WORKING !! That means we'll have walking Billboards under the Christmas Tree..

PatC

Date: Sun, December 17, 2006,  1:28 pm CT
Posted by: A.M.

[ A.M.--Please contact jjmckay@fieldsfanschicago.org about your post. The email address you left doesn't work. Thanks! -- Jim ]

Date: Sun, December 17, 2006,  10:37 am CT
Posted by: Claire Osada

First, I'm glad to hear that the protesting and the leafletting are going so well. I'd participate sometime, but I just can't seem to find the time. I do have one of Gail's "It's not Christmas in Chicago without Marshall Field's" shirts and I wear it with pride! It definitely makes a bold statement and I've received a lot of comments on it!

Secondly, I was in the Old Orchard Macy's the other day,. ..but while I was in the store I noticed that when you buy a $50 Macy'sgift card, you get a copy of the Marshall Field's cookbook for free! Is Macy's so desparate that they'll give those cookbooks away for nothing?

Date: Sun, December 17, 2006,  9:11 am CT
Posted by: Michael Trenteseau

In Atlanta we have a show on Fox called "The Georgia Gang" - it's a panel discussion show about politics and business.

One of the big stories here is the attempt by USAirways to make a hostile takeover bid on Delta Airlines. USAirways says the new company would operate under the Delta name.

One of the Georgia Gang panelists pointed out that after a merger it might seem the same "for a while," but would then decline - an insult to the local customer base and the company's heritage. Another panelist said, "yes, look at Rich's and Macy's."

It's been several years, and Federated continues to lie that this was an excellent example of customers taking to the name change. And there's still resentment.

Date: Sun, December 17, 2006,  7:57 am CT
Posted by: Kenneth Allan

In case Terry can't figure it out, there is a simple solution for Chicagoland and the Mid-West. Restore Marshall Field's as the "brand name" for Chicago and the Midwest, and in turn withdrawl

Bloomingdale's. This way a restored Marshall Field's can carry all the brands we miss, still carry the top of the line, and carry the middle lines as well. When Federated bought RH Macy, a number of better brands were dropped from Macy's stores as Federated did not want Macy's competiting with Bloomingdale's.

Besides the Michigan Avenue Bloomingdale's site would make a great new Flagship for Carson's.

I was in NYC on Saturday, and stopped by Macy's Herald Sqaure.

In "The Cellar", Godiva is still displayed front and center, but there are a number of outposts through the store featuring Frango's.

There are however no signs discribing just what Frango's are. I did however buy some, and I talked some tourists (which make up a large amount of their volume at Herald Square) out of buying a huge amount of Godiva, and they instead bought an even larger amount of Frango's. The Frango boxes did NOT have the Marshall Field's logo on them, the back of the box has a history of Frango's mentioning both Marshall Field's and Federick and Nelson, [as well as the upside down Field's clock in the background]. At the bottom the boxes read "C 2006 Macy's Distributed by Macy's, Chicago, IL".

Another interesting note, I paid for the Frango's with my former Marshall Field's card (OK, I had 2, and cancelled one), the Sales

Clerk said to me, "oh you must be from Chicago, why not get a vistors pass, and save an extra 10%". So I ventured to the Vistors Center with my card, and the clerk did not ask for ID, she simply said, we welcome our Marsall Field's customers, and gave me the pass. I was also asked to call an 800 number to give an account of my "trip" to Macy's. Clearly Federated is VERY desperate to please Marshall Field's customers. The way I figured it, the few things that I bought came with a store markdown, a 2nd markdown for using the store card, and the "visitor" discount". They did not make much of a profit on me (if any).

Ken

and yes I will call the 800 number on Monday to remind them that Macy's is NO Marshall Feild's.

Date: Sun, December 17, 2006,  2:42 am CT
Posted by: RG74

Marshall Field's lovers...the world's largest department store is the world's most downgraded department store...interms of class. DID YOU KNOW THAT MACY'S 34TH STREET /HERALD SQUARE FLAGSHIP actually has McDONALD'S,STARBUCK'S,BEN & JERRY'S,AU BON PAIN AND ALL JIMMY'S PIZZA !

OH AND YES...ONE SMALL FULL-SERVICE RESTAURANT RUN BY RESTAURANT ASSOCIATES....

ALL THE UNIQUE SERVICE AND EXCITING THINGS ABOUT THE STORE LIKE A WORLD CLASS IN-STORE DINING ROOM (LIKE THE WALNUT ROOM AT MARSHALL FIELD'S),THE FULL-SERVICE BAKERY...

YES...MAYBE IT WOULD COST FEDERATED SOME MONEY TO RUN FOOD-SERVICE IN-HOUSE LIKE THEY USED TO...BUT IT GAVE PEOPLE A REASON TO ---STAY AND SHOP---

I THOUGHT MR.LUNDGREN SAID IT IS WHAT INSIDE THE STORE THAT MATTERS...IF THAT IS THE CASE...THEN IS SO SPECIAL ABOUT MACY'S WHEN I CAN GO TO STARBUCK'S,McDONALD'S....ETC. EVERYWHERE ELSE IN THE CITY ?

HERALD SQUARE HAS REALLY GONE DOWN HILL... IT'S DIRTY AND NOT WELL CARED FOR...THEY EVEN HAD A FIRE IN AN ELEVATOR SHAFT IN AN OLD ELEVATOR THAT THEY DON'T USE ANYMORE....

Date: Sat, December 16, 2006,  11:57 pm CT
Posted by: Jim McKay

Leafleting was incredibly busy today! Thanks to all who helped on State Street, including Doris, as well as you folks roving the Starbucks, suburban downtowns and more passing out leaflets. There was a crush of holiday shoppers and we easily gave out 60+% more leaflets than previous weekends! It was hard to keep up at various rushes when I would be passing out leaflets to some people and then other people would be tapping me on the shoulder from behind asking for a leaflet. It was frenzied at many points! If you can help next Saturday, let me know in advance so I can give you rendez-vous info. THANKS EVERYONE!

BTW: The leaflets work in three ways: they can be leaflets; flipped over and hung up like a sign to remind people to boycott Macy's/Field's is Chicago; and they make awesome bookmarks too! Thanks VERY MUCH to the person who prefers to remain anonymous yet has arranged for printing since Thanksgiving. Wouldn't be possible without you!

In addition to the WTTW special coming up next week, Paul alerted me to and played over the phone for me, last night's "Chicago Tonight." They had a panel discussing Macy's and, after the Sun-Times/Macy's front page love fest this week, it was wonderfully surreal to hear a panel of local critics rip Macy's for forcing New York service attitudes and inferior merchandise on Chicago. (Paul says their facial expressions also showed disgust at Macy's.) It was refreshingly honest and fair about what they had to say about Macy's: what Chicagoans want and how Macy's doesn't "get" it.

Thanks to everyone for your support and hanging together. The boycott is working!

jim

Date: Sat, December 16, 2006,  11:15 pm CT
Posted by: Chris

Doesn't Macy's get that all this advertising they're doing trying to make themselves seem like Field's is just rubbing salt in the wound? Using the State Street store clocks in their ads and "Marshall Field's is now Macy's." Ugh. Quit dressing yourself up as Marshall Field's. It's like looking at a little girl who got into her mommy's make up - you're not fooling anyone and frankly. . .you look like a whore.

The absolute worst was earlier in the week in their ad for, I believe, Wedgewood where they actually had the tagline "Commemorate the legacy of Marshall Field." So then taking Macy's example after making our purchase we should take a sledgehammer to it? Or crush it under our heel? Seriously, having the store that destroyed Field's telling us to commemorate Marshall Field's legacy goes from stupid to ironic and back again. Shut up Macy's. You don't get to have it both ways.

Date: Sat, December 16, 2006,  11:03 pm CT
Posted by: Kurt

In reading some of the articles on the mistakes that Federated made in killing Field's, I often have noticed that they admit there was a mistake made in changing the name and doing it too fast. However, most seem to say that "over the long term, it is a sound decision" "or it may just take longer than expected". As someone who has been in this industry for many years, I can tell you that they are incorrect.

There are several reasons-

1. Chicago has a huge emotional attachment with Field's. This doesn't just go away in a year or two or even five. Macy's will always be known as the store that killed Field's. People wont just come back in six months even if they improve the products, call people, offer coupons, etc.

2. The people who this effects the most are in their prime spending years. Yes there may be some young people (though this doesn't speak for all) who don't care what the name is, just want the merchandise and were surveyed on this. However, the baby boomer generation is by far the largest spending group and exactly who they alienated. The younger generation doesn't nearly have the spending power to offset this. (plus if their parents told them Macy's is bad, the kids will have that negative connotation)

3. New York just doesn't work in Chicago. Nathans didn't do well, Bloomingdales has struggled, New York pizza doesn't exist. Chicagoans just don't like New York. It would be like expecting the French to go to Italy and expect to sell only French food. Chicagoans have too much pride in their own things, which are world class anyway. Plus Marshall Field was so influential on the city (museums, arts, etc), Macy's doesn't have that, just New York traditions and history, how can that store be part of Chicago?

4. People have several places to shop for great product. Emotions are what people to make decisions on things like clothes. If they are emotinally attached to Field's, name changes effect them negatively. Plus Field's did the extras like having good restaurants in all of the stores. While that may not be profitable, it adds to the experience and leads to more spending. Why then is Macy's closing them?

5. Many of these analysts who are saying eventually this strategy will work are the same ones who said it was a good idea before to have one nameplate. They are quick to jump that FDS did too much too fast, but support this long term. After another 6 months of bad sales figures, they will change their toon again.

6. In retail, there is something special about a place that wasn't everwhere. Some things work better in their regions. Look at Krispy Kreme's story.

Six years ago I observed Nordstrom try to change their image to a more style concious one, and appeal to the younger generation with the "reinvent yourself campaign". This included lots of national TV advertising, which was new for the company. They gave it about 9 months, and it was one of the biggest flops in company history, even lead to the firing of the CEO. Why? The core customer, the baby boomers felt turned off from this new image, it wasn't their store anymore. While it was mainly the new advertising, new bags and boxes, customers seemed to even think service suffered. They stopped shopping, cut their cards up, wrote letters. While the departments catering to the young crowd had business increases, business tanked overall in general around 18%. The campaign immediatley stopped, the Nordstrom family brought back in, and after about a year, business came back leading up to now with record profits. All this and no name change.

I am observing Federated do all of this and much more. Field's was everyone's store and now it isn't anybodys store anymore even if they want it to be. There is no way it can work, you can't reinvent the wheel. It will be an interesting ride.

Date: Sat, December 16, 2006,  10:48 pm CT
Posted by: Erick

Hey! Marshall Fields Fans check this out! WTTW is airing a special program on Marshall Fields Christmas Traditions and History of its Holiday Displays in the Walnut Room and its famed store front Windows. It will be aired on next Friday, December 22, at 8:30 on WTTW Channel 11. The previews are interestinf with interviews with city leaders and historians with some saying Christmas at Marshall Fields is Chicago and Chicago at Christmastime is Marshall Fields.

Also Marshall Fields black and white gift cards are avaiable and on sale at Field of Dreams Sports souvenir shop at Woodfield Mall in Schaumburg. It is on the first level near JC Penny's.

Viva La Boycott!

Date: Sat, December 16, 2006,  10:15 pm CT
Posted by: Kyle

Well, letC-s take a look at all the malls in my area (I live in Wayne, New Jersey)

Willowbrook:MacyC-s, Sears, Lord and Taylor, BloomingdaleC-s

Rockaway (30 mins away from Wayne): MacyC-s, Sears, Lord and Taylor (much larger), J.C. Penney

Livingston (25 mins away from Wayne): MacyC-s, Sears, Lord and Taylor

Short Hills (30 mins away from Wayne): MacyC-s, BloomingdaleC-s, Nordstrom, Neiman Marcus, Saks Fifth Avenue

Garden State Plaza (25 mins away from Wayne): MacyC-s, Lord and Taylor, Neiman Marcus, Nordstrom, J.C. Penney

Paramus Park (30 mins from Wayne): MacyC-s, Sears, Fortunoff

Fashion Center (30 mins from Wayne): Lord and Taylor (155,000 square feet with restaurant, 3 floors), Bed Bath and Beyond, TJ Maxx

Bergen Mall (30 mins from Wayne): Century 21, Marshalls, Off 5th, Future Target

Riverside Square (30 mins from Wayne): BloomingdaleC-s, Saks Fifth Avenue

Bridgewater Commons (45 mins from Wayne): MacyC-s, Lord and Taylor, BloomingdaleC-s

All the malls in Northern New Jersey are very similar. As you can see, many of these malls have the same anchor stores. Some, like Short Hills, are very upscale, while others, like the Bergen Mall, are discount oriented. This goes to show you how the malls in New Jersey cater to all social classes (wealth).

Many malls have Macy's stores also. However, Lord and Taylor, J.C. Penney, and Sears, as well as upscale stores are also present at these malls.

Date: Sat, December 16, 2006,  10:12 pm CT
Posted by: Kyle F

I was at the Garden State Plaza yesterday. I happened to see quite a lot of Lord and Taylor bags, as well as J.C. Penney, and Macy's wasn't overly crowded. A lot of Nordstrom bags also.

There is a Lord and Taylor further up the highway there on Route 17 thats a freestanding store. Does really good business too!

Bergen Mall was also pretty crowded, and they have all discount stores like Century 21, Marshalls, and Off 5th. Nothing Federated owned! Century 21 has basically everything Macy's has, just 50% cheaper.

It got me angry to see Frangoes in the Garden State Plaza Macy's, and a sign saying how they are Marshall Fields'. They looked very good, but I decided not to buy them, because I dislike Federated.

Date: Sat, December 16, 2006,  pm CT
Posted by: Vanessa

Today I went downtown to shop on State Street. We met under the clock as usual, but forgot it was no longer Field's, so we went down to Carsons to shop. Good sales too! Anyway, the point is State Street is not the same without Marshall Field's. I DON'T DO MACY'S! The real "Miracle on State Street" is when shoppers turn away from Macy's and shop elsewhere. Keep up the fight!

Date: Sat, December 16, 2006,  11:32 pm CT
Posted by: Dan

Did anyone notice that WTTW is going to be playing a special about the Marshall Field's Christmas windows? The quote from the promo is priceless: "Marshall Field's is Christmas and Christmas is Marshall Fields." No mention in the promo of Macy's. Not even a shot of a sign or anything.

Date: Sat, December 16, 2006,  2:42 pm CT
Posted by: Mitch

In a previous post I reported a situation with the South Bend, Indiana Fox TV station doing a report from Macy's. In that post I indicated that the Macy's store at that particular location had been a Field's, formerly Hudson's. Actually it was the former L.S. Ayers store at the same mall that was convereted to Macy's. The former Field's/Hudson's store will be redeveloped. I stand corrected.

However my message is still the same concerning a slant towards Macy's by the media and Fox in the specific.

I'll add to this by reminding you that after the September 9th protest Fox Chicago news comentator Patrick Elwood reported on the protest, showed video clips, commented on how it's the group's desire to have the Field's name restored, and then closed the report by giggling and expressing his cynicism.

Mitch

Date: Sat, December 16, 2006,  9:28 am CT
Posted by: Steve

You would think Federated would understand that the longer they wait to restore Field's, the greater the chance they have of jeopardizing all of Federated. If they let this go on too long, they could end up in bankruptcy. Their ego has got the better of them. If they bring back Field's, they can make the rest of it work. The sooner the better. If they hold on to the idea of Macy's in Chicago, they are doomed.

Date: Fri, December 15, 2006,  11:32 pm CT
Posted by: Paul

What a spectacular article!!!!! Oh and Mr. Whalen, sometimes a poorly done root canal causes a patient to bleed to death. We intend to assist him on his way!

---------------------------------------------------------------

Federated Makes Push to Win Over Former Marshall Field's Shoppers

Hopes Newspaper Ads, Phone Calls Will Help Loyalists Warm Up to Macy's

By Mya Frazier

Published: December 15, 2006

----snip----

[excerpt]

When Federated Department Stores bought May Co. in August 2006 and said it would convert its brands to the Macy's moniker, the company anticipated plenty of fallout. But the backlash has proved exceptionally strong among devotees of the Field's brand, particularly in Chicago, where diehards have mounted an aggressive PR campaign for consumers to boycott Macy's and for Federated to bring back the Field's name.

----snip----

Full article at

http://adage.com/article?article_id=113826

Date: Fri, December 15, 2006,  11:13 pm CT
Posted by: JamesinMinneapolis

Hey Jim---

Thanks for the cue re: Advertising Age. I took a break from decorating my Christmas tree and wrote the following letter:

Dear Ms. Frazier:

Thank you for writing the article about us Marshall FieldC-s fans. What many of the financial analysts are missing however as they voice their long-term optimism re: the outlook for macyC-s is that we are not just upset about the name change. It is the entire proposition:

Our cities lost some of their heritage both here in Minneapolis where Marshall FieldC-s was headquartered and also in Chicago where it started. Marshall FieldC-s and its local forerunner, DaytonC-s, put Minneapolis on the cultural map: we have fabulous museums, orchestras and theater on par with New York and other large cities because of the Dayton family and their philosophy of 5% charitable giving which was carried on by Marshall FieldC-s. The DaytonC-s also encouraged all the other family led corporations here to do the same like Pillsbury, General Mills, 3M, Weyerhauser, Cargill, and all the others.

We object to the downgrading of the merchandise. It makes shopping way more difficult than it needs to be and certainly less enjoyable. Personally, I found it convenient to get almost everything I needed in one place: the large Downtown Minneapolis Marshall FieldC-s. Now there is hardly anything there I want.

I make a distinction between expensive and overpriced. Expensive is not automatically bad in my mind. It only means outside my price range. I want my department store to have a wide range of prices so I can get a $250 Armani sweater if my budget allows and also a $20 polo shirt to wear to work where I might get a marker stain on it at my desk. However, much of macyC-s merchandise is overpriced, given the poor quality of it. This is particularly true of their house brands. Most of us very much miss the high quality, fair prices of the Marshall FieldC-s brands. An additional annoyance is the removal of other great brands to make room for the poor quality macyC-s generic brands.

While there are still pockets of good service in the macyC-s stores, overall the service levels have declined dramatically. The stores are not a special shopping experience anymore.

The lack of credibility of the management of FDS adds to peopleC-s annoyance with that company. Their continued misrepresentations about what they have done to the stores drives the customers further away from the stores as we see that they are not telling us the truth.

This letter could go on and on but I think you get the picture. You probably saw the St. Thomas University study two weeks ago that surveyed Minneapolis shoppers: some rather grim news for macyC-s here in Minnesota. While we may not be as vocal on the sidewalks as my fellow bloggers in Chicago like Jim, Doris, Denise and others, we have the same resolve to vote with our wallets, purses and credit cards and are clearly doing so.

Regards.

Date: Fri, December 15, 2006,  7:40 pm CT
Posted by: Jim

"Advertising Age" has an item about Macy's, advertising, including quite a bit of coverage about us Chicago Field's Fans. You will want to read this article soon as I believe it goes "paid subscription only" after a very short time.

http://adage.com/article?article_id=113826
Also, in today's print edition of the Sun-Times, on page 8 there is a special "Niche Advertising Supplement" which looks almost like a regular Sun-Times news feature page. It's all about Macy's. Of course the facing page 9 has the full page, red ad for Macy's Hollydays Shopping Spree drawing, jointly sponsored by Macy's and the S-T. In the same paper, on page 7, they try to point out that they actually don't like the name "Holly Days" sale and prefer you call it "The Gift List Sale." And did you know? "Marshall Field's is now Macy's"--so they say at the bottom of their newspaper ads. And of course, most Chicagoans think when they read that, "Yeah, like we didn't already know you were pushing that down our throats already, and, BTW, no, Field's is not Macy's and never will be Macy's in my book."

You can always respond to the S-T's content by emailing letters@suntimes.com. Remember, even if your letter doesn't get printed, it is very important because it is counted like a vote in a poll.

Date: Fri, December 15, 2006,  7:08 pm CT
Posted by: denise rule

the tribune 'voice of' ....mostly macy's' blog actually did post quite a few of us, in repsonse to mr. 'annual' pilgrimmage' to macy's from mundelein. http://newsblogs.chicagotribune.com/news_opinion_letters/2006/12/nixing_macys_do.html

it is worth it to keep writing, over and over and over.

Date: Fri, December 15, 2006,  5:34 pm CT
Posted by: Doris

RE: Photo in December 13, 2006 Tribune

How many people do you count in "line" outside the store formerly known as Marshall Field's on State Street before the 6 a.m. opening on the day after Thanksgiving? I count a total of eight, maybe nine. The photographer probably had them spread out to give the illusion of being a large crowd. Quite honestly, I'm surprised the photo got in the paper at all.

------

The Letters to the Tribune should be sent to:

ctc-TribLetter@tribune.com

The Letters to the Sun-Times should be sent to:

letters@suntimes.com

------

Date: Fri, December 15, 2006,  5:30 pm CT
Posted by: Clint

There is an interesting article on Retail Wire today entitled "Told You So, Macy's"

[Free registration required--there's also a poll showing that -- as of 7:00 pm CT 12/15/06 -- 30% think Macy's biggest challenge will be Chicago and the former Marshall Field's stores.]

http://www.retailwire.com/Discussions/Sngl_Discussion.cfm/11863

Date: Fri, December 15, 2006,  4:06 pm CT
Posted by: JON

They want to know if you miss Field's

http://www.southbendtribune.com/apps/pbcs.dll/article?AID=/20061215/BLOGS06/61214020/-1/BLOGS

Date: Fri, December 15, 2006,  3:56 pm CT
Posted by: Darrid

Well I have finally lost it and have written (borrowed) a song for Marshall Field's. This should be sung to Wishing You Were Somehow Here Again from Phantom.

Tomorrow I march on New York's Macy's and and taking my Field's bags and Marshall Field's Logo Sweatshirt for my own protest!

You were once my shopping passion
You gifts were all that mattered
You were filled with class and beauty
Then my world was shattered
Wishing Marshall Field's was here again
Wishing it was somehow near
Macy's can see what you mean to me
Come back and bring us cheer!
Wishing I could see the green again
Marbled floors and pillars white
Ceiling of blue a Clock to cling to
All that I dreamed of you
Black awnings and stars surround me
Cold and monumental
Seem for you the wrong companions
You were warm and gentle
One hundred fifty years now fighting back tears
Why can't the past revive?
Wishing Marshall Field's was here again
Hoping that its all a lie
Try to relive, the wonders you give
Give me the strength to try
No more Macy's, no more tacky stars
I want Frango and Field Gear
Please don't say goodbye
Please don't say goodbye

Date: Fri, December 15, 2006,  2:57 pm CT
Posted by: Siamak (Chicagoan living in NY)

A little more than a week left until the holidays. Remember we have choices!!! Here are some good ones. Enjoy the holiday. Shop non-Federated.

Department Stores:

Nordstrom, Carson Pirie Scott & Co., Lord & Taylor, Saks, NM, JCPenny, Sears, Khols, Von Maur, Dillards.com, boscovs.com

Specialty Stores - Home

Crate & Barrel, Restoration Hardword, Pottery Barn, Bed Bath & Beyond, Linen 'N Things, Redenvelope.com, amazon.com furniture

Specialty Stores - Apparel and Shoes

The Gap, Banana Republic, Old Navy, Armani Exchange, Club Monaco, Mark Shale, J.Crew, A&F, American Eagle, Hollister, Ann Taylor, Ann Taylor Loft, Bebe, Forth & Towne, Chicos, Benetton, Aldoe Shoes, Steve Madden Shoes, Kenneth Cole Stores, abercrombie, bluenile.com, amazon.com apparel, etc.

Discounters

Target, Costco, etc.

Date: Fri, December 15, 2006,  12:26 pm CT
Posted by: jjmckay@fieldsfanschicago.org

[ Nat--Thanks for writing. I don't have a valid email address to send you a direct reply to your comments. Please email me if you can/wish.

In short, no, simply restoring the name "Marshall Fiedl's to the signage and putting dark forest green everywhere again while the stores are essentially a Macy's is NOT acceptable to pretty 99.9% of the people here. If you read even a handful of posts, you will see that is also about restoring quality of merchandise, service, culture and that special knack. Thanks for contacting me.

Jim ]

Date: Fri, December 15, 2006,  10:46 am CT
Posted by: Mitch

In our area we get South Bend, Indiana local TV along with Fox TV in Chicago. With both Fox venues I've noticed a Macy slanted "reporting" style.

Yesterday the Fox TV morning shoe had a segment featuring the South Bend Macy's, formerly Field's, formerly Hudson's. The segment was live from the store showing how Macy's will wrap presents, their selection etc.

I feel this amounted to a free plug for Macy's...Again.

So I'm writing to the station's news manager (certified mail, return receipt) that I feel this was a promotion rather than news, that it was unfair to other retailers, and that Fox has a tendency of late to "report" on Macy's. I'm telling the manager that one more repeat of this and I will boycott the station and their advertisers, and that I'll send copies of the letter to the stations advertisers, and other retailers in the region that were ignored by "The Report."

Mitch

Date: Fri, December 15, 2006,  9:37 am CT
Posted by: nancy mcgovern

My brother has a friend who works at the Old Orchard store. He told him sales are down

50% from last year!!!!

I worked there years ago. The Old Orchard store was always one of Field's top suburban money makers. They are going to have to do something huge. Numbers like that can't be ignored.

Date: Fri, December 15, 2006,  8:52 am CT
Posted by: jp

I was at Oakbrook last night and I had to check out the former Field's! I was very dissapointed, the store was dirty and not any better than when it was Field's. When it was Field's, it was clean.

I do lighting design for a living and the worst of it all, is that they changed out the general 2x2 fluorescent lighting in the men's department from the silvery type reflectored lighting to "Wal Mart" type white lensed baffles on the lights. Yes, it's brighter, but its a very cheap look, that makes the merchandise look cheap!

I left there in disgust. Once they change out this lighting in all of the former Field's stores, the stores will look cheap and ugly!

Date: Fri, December 15, 2006,  6:26 am CT
Posted by: A. Perkins

Denise,

If the M store does away with their hosewares department where will I be able to get those same glasses and dishes that I see there?

Oh that's right! I can get the exact same, made in China merchandise, at Dollar Tree! They sell the same junk and for a lot less!

Date: Fri, December 15, 2006,  1:08 am CT
Posted by: JON

Hey guys, I just watched Bob's ONe more thing, he showed the shirts Chicago shops Field's. got to NBC5.com and go to all way to the bottom and look for the video One more thing about Macy's...

Date: Fri, December 15, 2006,  12:49 am CT
Posted by: mg

I just want to say that this boycott and this site makes me so proud of our City. I've always felt that Chicago has a spirit like no where else. Once we really embrace something or someone: a team, a store, a tradition, whatever--we are hard pressed to let it go. And God forbid that some New Yorker comes along and tries to tell us it's time to move on!!!! After 100 plus years? It says so much about who we are, our loyalty, our commitment, our determination. The fact that they've gone ahead and made this change-- knowing darn well that we didn't want it-- shows that they don't know us at all. They've really underestimated us. Thank you Jim and Gail and everyone else who works on this for putting this together. It's given me hope that maybe our history and traditions aren't really gone forever.

Date: Fri, December 15, 2006,  12:45 am CT
Posted by: Craig

I don't know if this was the same special on WTTW, but I am a former Chicagoan in Arizona and was able to watch the Biography of Marshall Field last night on A & E. Great promotion for Field's, as if they weren't missed enough already, really showed how infulential Field was on the city and what a treasure that store was.

While that was made in 1997, there was a short update added at the very end noting the changover. They talked about the protest and showed three different pictures from September 9th, with signs and faces. Great job, great to see the efforts on national TV! I believe the special is being aired several times this month. Macy's must not be buying ads on A & E these days, huh? Too busy with their failed TV show.

On another note, I did walk through a Macy's here in AZ (didn't buy anything) and took a look at the Frango display. They had several gift baskets with Frango's with the Marshall Field's logos on them. I thought they dropped that, and the last time I looked out here there were no Field's logos.

Either there were some leftover inventory, or I think that there is some realization that the Field's name is valuable. If they are selling Field's product in a market that never had it, they know what it is worth. While this doesn't mean Field's is coming back yet, it is a small step in the right direction. (it did seem like the baskets with the Field's logos were selling better, more space on the shelves next to them)

My predicition-

Field's name will gradually come back more often on more products over the next year. Then a big announcement- we are bringing Field's back. The claim will be that "there was behind the scenes work on a new strategy to restore the Marshall Field's of the past." The branding of the stores as Macy's was a temporary fix to work on your new Field's shopping experience. FDS will never admit they made a mistake, just that they had a strategy all along.

If it brings Field's back, we'll take it.

Date: Fri, December 15, 2006,  12:36 am CT
Posted by: Dan

I just wanted to quickly comment: a couple people have referred to this group as "40's ish" and "an older crowd." While I'm not a teen, I am under 30 and I am a strong supporter of this. Most of my friends think I'm a little TOO anti-Macy's. But everyone I know falls into two categories

1) they won't shop at Macy's because it's a crap store that burried a classier name.

2) They don't understand who would shop at a department store to begin with.

Macy's is in BIG trouble because, while my generation might not have a TON of money right now, we are entering into an era in our lives where we'll be buying suits, and furniture, and wedding gowns, and housewares, nicer clothing, etc. If the population at large is anything like my friends and coworkers, Macy's will get passed over by other department stores on principle or passed over in favor of specialty retailers.

Also, I love Martha Stewart. But really, her products belong at a higher end department store than Macy's. She's a classier brand than that. Look at the advertising Living carries-- that'll tell you who her core demographic is.

Date: Fri, December 15, 2006,  12:27 am CT
Posted by: Joseph From CA

Another field report from southern CA. Just want to reitterate the wonderful alternative we have in Nordstrom. Here's a sampling of things I overheard in the Men's Sportswear department at Nordstrom at South Coast Plaza in Costa Mesa, CA:

-"Sir, are you waiting? I can help you at this register over here."

Sales associate: "Was there something in particular you were looking for?"

Customer: "Yeah, I was looking for something in fleece or something similar"

Sales Associate: "I think I have just what you're looking for."

-"Let's see if we can find that size for you"

-"If we don't have it here, I can call another store if you'd like"

It's no wonder the store was bustling with customers that were carrying many, many bags. By comparison, the Macy's in the same mall was only moderately busy. Field's was the only store that could ever come close to matching the level of service that Nordstrom provides. I've only been to Chicago twice, but on both of my visits, I experienced nothing but superb service at Field's both on State St and at Water Tower. Macy's has never come close to reaching that level of service. At least not in the last decade anyway. There's no place like Field's!

Date: Thu, December 14, 2006,  11:23 pm CT
Posted by: A. Perkins

Doris,

Marshall Field, "Give the lady what she wants."

Terry Lundgren, "Give the lady what I WANT! especially my future wife as I picked out her wedding gown for her!"

Mrs. Lundgren never saw it until her wedding day. Terry picked it out for her and she even was blindfolded for the fittings.

Have you ever seen a man more full of himself?

Date: Thu, December 14, 2006,  9:59 pm CT
Posted by: virginia

It's amazing how much pops up on the screen if you do a Google search using the words "hate Terry Lundren"!!! It turns out he's married to a woman (Tina Stephan) who was previously married to a convicted insider trader. Our beloved Marshall Field's has been swallowed up in the Bonfire of the Vanities.

Hold fast, boycotters. We can outlast their greed and their selfishness.

Date: Thu, December 14, 2006,  9:54 pm CT
Posted by: Nancy L. Cordero

I have been supporting some friends who feel strongly on this Macey's issue by not shopping there since the Fields name came down, but figured I would eventually break down and check it out. I guess I figured what's done is done and Field's is gone forever. But now they have gone TOO FAR! I was outraged to see their new holiday commercials using a Beatles song - If There's Anything That You Want... That's practically sacreligious in my book! I vow never so set foot in a Macey's now!

Date: Thu, December 14, 2006,  9:07 pm CT
Posted by: jimmygimbels

Busy tonight at Hawthorne Mall in Vernon Hills....but not at Macy's! Odd to see a store so dead, so close to Christmas. Only busy department was cosmetics. Carson's and Penneys were crazy! Saw six people carry Marshall Filed bags (I love you guys!)

Insider Info

Rumor among store associates is that Macy's wants to do away with most of housewares, china, gifts and glassware yo make way for the Martha Stewert Shop. (She is soooooooo over.) They are planning a store within a store concept like Sears did with Land's End.

Big clearance sale next week...50% and more.BUT remember to read the small type to see it is all private brand merch

Odd Merchandising

Beautiful Marshall Field Green boxes with....ugh..Macy logo on the cover. Open the box to see a small box of Frango Mints with the Fields logo on it. Only $7.00! Tons of them piled on a table in housewares....along with scores of Marshall Field's cookbooks.

Did anyone else find Christmas shopping more of a chore because there was no Fields?

Date: Thu, December 14, 2006,  8:18 pm CT
Posted by: mds

Denise,

M actually just signed Martha Stewart on for housewares/domestics/etc. Her contract with Kmart is ending soon and M snapped her up. Nothing says high end like picking up a vendor from a discount store. No doubt it will be the same crap with higher price!

Date: Thu, December 14, 2006,  7:18 pm CT
Posted by: Alan

FYI, here's another letter to the editor to reply to...

http://newsblogs.chicagotribune.com/news_opinion_letters/2006/12/nixing_macys_do.html

It commits most of the same fallacies that the previous letters did, so the response should be the same.

- - - - - - The Letters to the Tribune seem better to submit than Trib "Voice of the People" blog posts. Email:

ctc-TribLetter@tribune.com

Date: Thu, December 14, 2006,  6:17 pm CT
Posted by: LIfeTime Fields Shopper

One of the "silent masses" who is voicing my displeasure with M&&y's this holiday season.

You all will be happy to hear I was in UK this weekend visiting friends. They said to me - 'we used to come to chicago just to shop at Fields - we will certainly not be returning to go to M&&cy's." Just another reminder of how strong a Brand Fields has.

Stay strong everyone - Federated Stock is hurting. They will get the message....

Date: Thu, December 14, 2006,  5:16 pm CT
Posted by: David S.

If Macy's sends me a $10 coupon, I'll buy $10 worth of merchandise. But they won't get one red cent of actual cash from me until they dump the Macy's name completely.

Date: Thu, December 14, 2006,  4:38 pm CT
Posted by: Darrid

About Bank of America's Downgrade of Macy's...

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=52467

Date: Thu, December 14, 2006,  1:43 pm CT
Posted by: A. Perkins

I am so tired and bored to see RED everywhere this season. All I see on TV are ads with red. Kohl's, Penny's, Kmart, Target, Walmart, and the M store all have ads soaked in red!

Only Marshall Field's knew that their name and logo was beyond the cheap Advertising-101 tactic of bombarding the customer with red. Marshall Field's knew that their color, green, could stand alone and win in a sea of red. Now that's class!

Date: Thu, December 14, 2006,  1:29 pm CT
Posted by: denise rule

heard from one of the employees of the 'm' store at woodfield, actually, she's a vendor so not actually employed by 'm', she said, thankfully..... anyway, the new store which we all hate is doing away with all housewares. that's what she said. amazing, such a huge section, that differentiates them from many other department stores. so, that's good. one more suicidal move on the part of federated.

Date: Thu, December 14, 2006,  1:24 pm CT
Posted by: LiMack

Just a quick reminder to everyone about the importance of shopping locally whenever possible during this, our winter of discontent. This is true regardless of whether you're a Chicagoan or a citizen of one of the other fine cities represented on this site whose own beloved department store names and legacies have been overrun by Federated. It is important to shop locally for at least two reasons:

1. State government and municipalities rely heavily on sales tax revenues to support necessary infrastructure and services. We are justifiably refusing to spend a dime at M**y's so the sales taxes that used to come from Marshall Field's is gone. But, by shopping at local establishments (other than M**y's) this tax revenue will continue to flow. Our cities have already been diminished by the loss of our heritage department stores. They should not be allowed to be further damaged by a loss of sales tax revenue. We want to keep our cities healthy and vibrant.

2. The bigger the variance between traffic, and the reported sales and profit of other local stores and M**y's is, the more obvious the utter failure of Federated to crack the market will be. Think of it as a bar chart. If other stores are packed and sales at other local emporiums are up.... while M**y's is down.... how can anyone draw a conclusion other than M**y's has been rejected big time. Perception is everything.

Everyone shops on-line at times and often it is the only way to find what one needs, but to the extent possible PLEASE support your local brick and mortar stores this season and beyond.

Date: Thu, December 14, 2006,  1:17 pm CT
Posted by: JP

just thought you guys would like to know that I am the guy Frank Guzzetta referred to in the Tribune article yesterday. At least that is what he told me when he e mailed me after the article was published.

I told him "I won't budge."

Date: Thu, December 14, 2006,  1:01 pm CT
Posted by: A Field's Fan in Dixie

Although I left the Chicago area many years ago, I am still outraged by the Macy's takeover. It is a slap in the face delivered to a truly great city, with it's own distinct identity and traditions. Marshall Field's WAS downtown Chicago. It was a destination in its own right, without equal ANYWHERE, including New York. At this point, if I took a trip to Chicago I would not even go into the Loop ... the sight of the Macy's name slapped on a great local icon would sicken me too much.

Like all of you, I have wonderful memories of Field's, the State Street store in particular. And I really don't care if Macy's keeps the same merchandise (although it sounds like they haven't), the Great Tree, the windows, any of it. In fact, the very fact that they are piggy-backing on great Field's traditions while stamping their substandard brand on it is infuriating in itself. There is absolutely nothing they can do to remedy this situation, EXCEPT restore the Field's name. The audacity (and flat out stupidity) of Federated to make this blunder is beyond belief. Hopefully they will wake up and realize The City of Broad Shoulders doesn't roll over and play dead for anyone.

And although geography prevents me from boycotting and picketing the Field's-turned-Macy's stores with you all, rest assured this is one transplanted midwesterner who will NEVER spend one cent in ANY Macy's store ANYWHERE. I suspect they will be encroaching on our corner of the world soon, as they have been running TV spots here. Wonder who they'll swallow up this time, like some oozing fungus.

Keep up the fight, never give up. If they don't listen to your voices, they will have to listen to your money. Viva La Boycott!

Date: Thu, December 14, 2006,  11:35 am CT
Posted by: A. Perkins

I think that Federated is holding out hope that this summer that Martha Stewart will save them. That's when the M store will start selling her line of "goods." (Almost an oxymoron, not much good about it.)

Martha Stewart couldn't even save Kmart so they dumped her. Why does Terry Lugnut think that she can save Federated?

Date: Thu, December 14, 2006,  11:19 am CT
Posted by: Melody

Didn't know if anyone has seen this... brought to us by the same great people who wrote that wonderful song about fields...

http://www.cafepress.com/gayco/2243960

check it out!

Date: Thu, December 14, 2006,  10:39 am CT
Posted by: Barry Grodsky

Just thought I would relay my story about boycotting all Macy's/Federated stores and products until they change the Stores back to Marshall Field's. My Wife asked if I was also going to boycott watching "Miracle on 34th Street"? I thought about this for a while and decided that I didn't have to since Macy's was actually owned by a the Macy's Family then. The Movie would not exist today with Federated owning it. During a Key scene in the movie, Kris Kringle tells a parent to go to Gimble's to find a toy that was not available at Macy's. Can you imagine how that scene would go then, if Federated was around when the movie was made?

Kris Kringle - "I was going to suggests you go to Gimble's to get the toy, but I can do that since Federated bought Gimble's and changed it to Macy's. We don't carry that toy, in fact no one has that toy since we took over all competitive stores and eliminated

all our competition and thier identities."

I guess they Movie wouldn't even be made, since there would be "no good will" with Kris Kringle's suggesting going to another store.

Hope you enjoy this!!!!

Barry

Date: Thu, December 14, 2006,  9:57 am CT
Posted by: Doris

Hello Field's Fans,

The contradiction in philosophies can best be summed up in these few words: Marshall FieldC-s, C,Give the lady what she wants,C. vs. Terry Lundgren and FDS, C,Give the lady what we want her to have.C. I rest my case.

Date: Thu, December 14, 2006,  7:57 am CT
Posted by: Michael Trenteseau

One reason Federated keeps promising that things will get better by spring is that February will be the first month they can't use the "legacy stores" ruse to hide their failure with the May Company stores.

Date: Thu, December 14, 2006,  6:15 am CT
Posted by: ANONYMOUS

RE: TRIBUNE ARTICLE.

NO MENTION OF THIS SITE, THE BOYCOTTERS OUT FRONT OR THE NOV 24 DEMONSTRATION IN THE ARTICLE AT ALL. INSTEAD THE WAY THE ARTICLE WAS WRITTEN(OR EDITED) IT COMES ACROSS AS AN AD FOR MACY'S---"LOOK, THEY ARE DOING EVERYTHING, POOR MACY'S, WHY DON'T YOU SHOP THERE"

WRITE THE REPORTER AND ASK WHY HER ARTICLE MISSED THE SIDE OF THE FIELD'S FANS AT THIS SITE, IGNORING YOUR EFFORTS.

MISS SANDRA JONES

smjones@tribune.com

Date: Wed, December 13, 2006,  11:40 pm CT
Posted by: Ed

Dear Santa all I want for Christmas this year is for Marshall Fields to return/ Nothing more, I miss quality brands. I would love to see all M**cy's stores become Fields!

Date: Wed, December 13, 2006,  11:36 pm CT
Posted by: Gail

Don't forget! I've got free "Field's Is Chicago/Boycott Macy's" bumper stickers available. And I need YOUR help to distribute them. E-mail me with your mailing address, and I'll put one in te mail for you. If you have friends, relatives or colleagues who might be willing to display a bumper sticker, please ask for more than one. If every one of us could distribute 10 bumper stickers, we'd have the country covered in no time.

Date: Wed, December 13, 2006,  10:35 pm CT
Posted by: Al

This is probably old news but..

[[http://video.google.com/videoplay?docid=-9093786379842697249&q=marshall+fields&hl=en]]

and?

[[http://video.google.com/videoplay?docid=1911581871576157972&q=marshall+fields&hl=en]]

Date: Wed, December 13, 2006,  10:30 pm CT
Posted by: Jim McKay

Yes, indeed, the boycott is working.

At the same time, given how Federated ignored 60,000 petition signatures, given how Federated ignored early warnings in 2005 from Bob Sirrott, Roger Ebert, and so, so many others, given how Federated ignored multitudes of letters and returned cut - up Macy's cards, given how they think a phone call will make it right...well, it simply says they aren't too bright.

That's why we need to keep responding with letters and messages reminding the media that the boycott is still on and the boycott is working!

Even if you have written or told people before.

Although Federated thinks things will get better by spring, common sense clearly shows otherwise. Email me your input--we have plans in the works for more activities and campaigns for 2007. I still think it will be Christmas 2008 for our next MARSHALL FIELD'S CHRISTMAS on State. That's what myself and so many are prepared to do and so many Field's loyalists plan never to shop Macy's. Give us back Field's, our local culture, our city.

Also, if you'd like to help with expanded holiday leafleting this week or weekend, please let me know. State St can get overwhelming with the demand for leaflets and there are other possibilities too.

Thanks again.

Date: Wed, December 13, 2006,  10:08 pm CT
Posted by: Alan

I'd argue that they haven't gotten the message yet...

http://www.nbc5.com/money/10526313/detail.html

Date: Wed, December 13, 2006,  9:35 pm CT
Posted by: Dan J

Hello all,

Fist I want to thank whoever posted this site on Criagslist Minneapolis.

In the past I had looked for a website like this, but had not found one. It is nice to see that there are so many miffed about FDS not caring, & changing all the Marshal Fields, (Dayton-Hudson) stores to macyC-s. I just get the feeling that they just donC-t like the Midwest. ItC-s that C,We donC-t care what the customers ask. We will do what we want, you will still buy from us.C.

Hopefully someday FDS will sell of the name to a group that will bring back the glory. The company was so good to us. I just donC-t want to be considered a Manhattan suburb. We have our own style, we should have our own store.

I still canC-t figure out why they kept the Bloomingdales name, shouldnC-t they have changed them all to macyC-s by now?

Date: Wed, December 13, 2006,  8:16 pm CT
Posted by: Darrid

Wow! I just watched the documentary about Marshall Field and am dumbfounded on the effect this man had on Chicago.

I really loved the end where it showed the protesters!

Viva la Boycott!

Date: Wed, December 13, 2006,  7:19 pm CT
Posted by: TK

Just saw the Trib article - I've got to say, I hope it would take a heck of a lot more than a $10 coupon to get the old Field's customers back. I've also noticed that I'm getting far, far more mail catalogues now than I ever did from Field's. My husband doesn't even bring them in any more; he knows I won't look at them, and they go straight into the recycle bin. What a waste!

Date: Wed, December 13, 2006,  7:18 pm CT
Posted by: Dan

I think it's funny that the whole reason they went to a national Macy's brand was to save money on advertising isn't working. They are still having to invest heavily in the local Chicago market because we won't eat the crap they're serving.

Their bags are cheap and chintzy, their products are overpriced knock-offs, and they don't get why we're not shopping there. I'm sorry but the black canopies make it look like the building is in mourning.

Date: Wed, December 13, 2006,  6:13 pm CT
Posted by: mg

One more thing about that carload of fifteen year old girls I wrote about earlier: They thought Macy's had cute clothes (hey, you can't blame 'em they're fifteen)---but that didn't make them want to shop there! They refused to set foot in the door.

MESSAGE TO FEDERATED -- it's all in the name. You don't want to believe it, but it's an emotional choice. You mess with one generation, you mess with us all. You can try to believe your problems will go away when all of us loyal ex-Field's shoppers get old and die off, but you forget our children are watching and listening. Every day without Marshall Field's is one more day that we are telling them how our beloved traditions were demolished by Macy's, and one more day that we are starting new traditions with them elsewhere. And that's exactly why we all loved Marshall Field's so darn much in the first place.

Date: Wed, December 13, 2006,  5:27 pm CT
Posted by: Erick

Marshall Fields Fans! Macy's is coming after us! Run for your lives! The Grinch who stole Christmas wants our business!

But wow look at the latest poll of angry shoppers who refuse to shop at Macys. 83.5%

Viva La Boycott!

http://www.chicagotribune.com/business/chi-0612130217dec13,1,3807650.story?coll=chi-news-hed

Date: Wed, December 13, 2006,  4:40 pm CT
Posted by: Robert Garrett

Hello all, Just a way to keep us in the news. Currently there is an article in the tribune of how Macy's is trying to lure us back. (Very one sided by the way) But I recommend that we keep emailing this to everyone, the more action we keep on it (most emailed in the last 24 hours) the better off we are. The articles that mention our mission, just help. So take a minute and email it to some one all the free press the better. Merry Christmas to all, Keep up the fight, we are so close Lets keep it UP. WE ARE WINNING! -------Bob Garrett the one who was quoted as calling Bob Suriot a sell OUT! 23 male

Date: Wed, December 13, 2006,  4:24 pm CT
Posted by: mg

So interesting. The boycott is working!!! Just talked with a Mom who had dropped off a car load of fifteen year old girls at Woodfield Mall. She asked where they wanted to be dropped off. She suggested Macy's because that is where they had wanted to get out before (when it was new). She said their conversations went like this:

"No way, not Macy's, I hate that store."

"Yep, I hate it too, but they do have some cute clothes there. (Inc. ?)"

"Ok, ya they do have some cute clothes, but I would never buy anything there"

"I would never step foot in there again."

"Let's go in by JC Penney."

Ok, Macy's is in trouble. THIS is their target market talking (I believe?!?). They think they can just ignore us "older(40ish), emotional" ex-field loyalists. What they don't realized is our kids listen. They can't get them if they can't get us.

FDS just doesn't seem to get it. Chicagoans are a loyal bunch. Nothing they can do will get us back in there as long as it's called Macy's. It's going to get harder for them instead of easier.

Date: Wed, December 13, 2006,  4:21 pm CT
Posted by: LiMack

I am a frequent reader of this site and an infrequent commenter. I appreciate Jim and all the folks who have worked so tirelessly to put together the logistics for the protests, those who have passed out leaflets, and those who have produced and distributed the bumper stickers. This site is valuable as a clearinghouse for ideas, as reinforcement that Field's was, for many folks, a special place, and serves as both a haven of sanity and a connection for lovers of Marshall Field's from across the country.

The recent downgrading of Federated's stock and the more balanced and honest reporting that has lately been appearing in the papers shows what we already knew....that the management decision by FDS to obliterate Marshall Field's and other old line stores was not a good one. It shows that people are not welcoming or shopping Macy's.

As influencial as this website is, it is so important to honor and recognize the hundreds of thousands of unknown individuals out there who refuse to shop at Macy's because, on their own, they made the personal choice not to spend their hard earned dollars at a store whose management disrespected them. These are people who, in a world that sometimes seems out of control, decided to TAKE control of a specific situation, in a simple way that they could...by shutting their wallets. For each individual person boycotting it is a small statement of rebellion against corporate greed. But when magnified by thousands of consumers it has become a very big statement to Mr. Lundgren and his board if directors. This unscripted "loaves and fishes" aspect is the real power of the boycott. And, it proves that lots of individual people who do not even know each other, but who speak as one voice, can be heard quite clearly above all the din of the PR spin that Federated puts out.

Date: Wed, December 13, 2006,  4:11 pm CT
Posted by: Jim

"Private" -- Thanks for the reminder and, of course, the admirable intentions. Of course, had they listened to our petitions with 60,000 signatures, letters, phone calls, pleas, and more, they wouldn't find themselves with the problems they have now. And that's why we have this site that is helping to sponsor a boycott.

Their problems that can only increase if they continue to be too proud to give customers what they want. In the mean time we will take our business elsewhere in support of those who care to meet their customers' needs and wants and boycott Macy's for not caring what we want. As we say on our front page, they apparently won't listen to our pleas and petitions but they will listen to reduced sales.

I suspect it will take until 2008 but Field's will be back. Remember to register your "vote" by responding to news stories on this issue.

Today's Crain's Chicago Business reminds us that both the Trib and especially the Sun-Times are having problems. The Sun-Times is having to suspend dividends because of money problems due to weak advertising. No wonder they were willing to co-sponsor a contest with Macy's and have a Macy's ad on the front page for what is so far every day this week.

http://www.chicagobusiness.com

jim

Date: Wed, December 13, 2006,  4:02 pm CT
Posted by: Casserine Willis

I hope everyone saw the coupons in today's Sun Times!

Federated is on the brink of breaking. I know the last few times they had coupons, it was for one day passes, now it's back to the May Department Stores era coupons.

All I am waiting for is the white flag to give up from Federated.

P.S. I hate seeing "Marshall Field's is now Macy's" on the ads. We're not crawling under rocks, we just refuse to shop there.

Date: Wed, December 13, 2006,  3:50 pm CT
Posted by: Ed

Funny how in the article in today's Tribune Business section, "Macy's Reaches Out", no mention of the boycott was made.

Date: Wed, December 13, 2006,  3:46 pm CT
Posted by: Ed

Jeff, I have some fond memories of the Carson's State St. store, one in particular sticks in my mind: I remember as a kid shopping with my mother. It was the, "Auditorium Sale". I rememeber I was probably 10 yrs old or so, maybe younger and being in this auditorium with what must have been hundreds of women going crazy over the sale items that filled the racks! I remember my Mom going off in a corner to try some things on as there was no available fitting rooms! It was pandemonium, like something out of a Marx brothers movie!

Date: Wed, December 13, 2006,  2:23 pm CT
Posted by: Kathryn

You may all have noticed this, but I almost bought from Macy's accidentally. Macy's is selling through amazon.com. So, if you do any online shopping, buyer beware.

I have become reacquainted with my local Carson's store and have found a hairdresser closer to home. You have to know they are in trouble, now that they are calling former customers by telephone to find out how they can lure them back. Here's the story from the Tribune web site.

http://www.chicagotribune.com/business/chi-0612130217dec13,0,2032458.story?coll=chi-business-hed

Date: Wed, December 13, 2006,  1:10 pm CT
Posted by: Private

IF YOU ARE INTERESTED IN VOICING YOUR OPINION TO FEDERATED C.E.O. TERRY LUNDGREN:

You may want to try this telephone #: 1-800-264-0069

Marshall Field's is a lifestyle...more than just a name...it's quality...and it certainly IS NOT Macy's !

PLEASE MAKE YOUR VOICE HEARD...REMEMBER...THE CUSTOMER IS ALWAYS RIGHT...

Warm Wishes For A Happy Holiday Season...and perhaps our gift of getting Marshall Field's restored to its rightful place may be possible if we vote with our voices and our dollars.

60,000 + siganatures at keepitfields.org could not be wrong !

Date: Wed, December 13, 2006,  11:53 am CT
Posted by: LiMack

I just have to say, "How dare they.....how DARE they!!" When I saw the M**y's ad in Tuesday's paper prominently showing the Field's signature clock and then imploring people to come experience their favorite holiday traditions at State street including the 99th annual great tree I got so mad I had to take a walk around the block to cool off. Unless I am mistaken, for 98 years it was Marshall Field's Great Tree. This is M**cy's FIRST great tree at State Street (and hopefully their last.)

Date: Wed, December 13, 2006,  11:40 am CT
Posted by: gayle

Hi,

I've noticed a sudden increase in FDS's local advertising, especially on radio. I have really eclectic tastes in music, and listen to everything from rock to classical, so I station-jump a lot. I've heard macy's radio spots on a few rock stations, and this morning on WFMT (classical.) I thought the plan was to move away from local advertising. Perhaps they're getting a little...desperate?! Ha!

note to Annie B.: I too am an Origins fan. There was an Origins store in Woodfield, upper level near Fossil. Haven't been there in a while, so maybe it closed. Another alternative is shop online at Origins.com. They always have great promotions like free shipping and free goodies with purchase, so it's a great way to get your products without setting foot in a macy's! I just spent over $150 on the site, money that would have gone to Fields in the past.

Date: Wed, December 13, 2006,  11:22 am CT
Posted by: David K

Very interesting article in the Sun-Times yesterday "Macy's Faces the Music". On another topic, the people who are protesting those who protest Macy's are absolutely absurd. If they want to demand a cure for ALS or another disease why don't they just do it instead of spending their time protesting us and asking us to demand a cure for a disease. Also no Fields fan should ever resign themselves to buying an Alfani sweater. If you want clothes similar to those sold at Macy's just go J.C. Penney's. If you want nice clothes like Marshall Fields had go to Nordstrom or Lord&Taylor.

Date: Wed, December 13, 2006,  10:43 am CT
Posted by: Mike M

Re: Jim McKay's post below.

Jim is right. Whether we like it or not, Letters to the Editor do influence public opinion and thus the public's actions.

That's why we ask that you take a minute to send, via Email, a brief Letter to the Editor of Tribune and the Sun-Times.

Please mention the word "boycott" and say that it is working.

Mention also that you are engaged in volunteer efforts with other causes if that is the case. That is because the absurd letters that say "....don't you have anything better to do" need to be countered by your letter.

The Letters to the Tribune can be sent to:

ctc-TribLetter@tribune.com

The Letters to the Sun-Times can be sent to:

letters@suntimes.com

Date: Wed, December 13, 2006,  10:33 am CT
Posted by: Jeff S.

Attention department store buffs: Carson Pirie Scott on State Street has some great memorabilia for sale on the 1st floor at the "up" escalator. They have some very nice things to purchase as we say "good-bye" to the State Street Store 1904-2007. I think what they are doing is a nice way of helping us say "good-bye" to this grand old dame on State Street. Wish it were NOT closing, but closing, it is.

Let's hope some nice up-scale store will take over the old "space"!!

Date: Wed, December 13, 2006,  9:42 am CT
Posted by: Alan

Another sign of Federated's follies. Nice going with the Google ad at the bottom of the page for this site :-)

http://www.chicagotribune.com/business/chi-0612130217dec13,0,2032458.story?coll=chi-business-hed

Except for Frangos, everything they will highlight in the ads can be found at other stores (L&T has Dooney & Bourke, and Polo, for instance). I still need to check out the new Fannie May flagship on Michigan Avenue. Mint Meltaways are looking good right now.

The message here is that it will be important to keep the message going next year. Lundgren is proving to be very stubborn.

Date: Wed, December 13, 2006,  9:33 am CT
Posted by: Mary Ann

This is from today's (Wed., Dec 13th Chicago Tribune)

Macy's reaching out to lure former Field's shoppers

http://www.chicagotribune.com/business/chi-0612130217dec13,0,2032458.story?coll=chi-business-hed

Yippee!!!

Date: Wed, December 13, 2006,  8:24 am CT
Posted by: Clint

Hi All,

Someone mentioned that the furniture store in Woodfield wasn't decorated with wreaths this season. It made me think of our Flagship Famous-Barr store at the Galleria in St. Louis. Every holiday season the outside was decorated with garland and a giant wreath. It was very festive and nice. Not this year. Go figure. Guess they gotta save money somehow.

Date: Wed, December 13, 2006,  8:09 am CT
Posted by: Tom from Charleston, WV

It is amazing to see lie after lie after lie . . .

(From the Chicago Sun Times) Federated Chairman and Chief Executive Terry Lundgren is out to revive the department store as a place to shop. One chief reason for operating the giant chain under one banner, rather than a dozen nameplates, is to save money on advertising and marketing by running the same commercials and circulars nationwide.

Macy's is not saving money on advertising. On the back of a Messy*s circular in my Sunday paper it clearly states prices in the circular are different in parts of OH, NY, PA, KY, IN, etc., with Messy*s stores. Therefore, Terry Lungreed is not being truthful as he knows very well more than just 1 circular is published for different parts of the country.

One more thing, the previous comment about Messy*s carrying Martha Stewart products is a slap in the face to all former May stores. I have not purchased anything from my former Kaufmann's turned Messy*s this Christman season. Not even been in the store! Going to DC this weekend to finish up shopping at Lord & Taylor, Nordstrom & LL Bean.

Date: Wed, December 13, 2006,  6:37 am CT
Posted by: Michael Smith

Just got back from Chicago a few days ago and went to State Street Macy's. As soon as you walk in the door it just hits you all at once that Field's is gone. Yes, the beatiful architecture is intact and SOME on the merchandise is the same, but there was just something missing. Maybe it was the catchy Field way of displaying merchandise or the Christmas mood that you would feel as soon as you walked into the store. I walked to the basement and it is looking pretty sparse down there. Where once there was tiny little boutiques, now stands little tables of clearance merchandise. I have to confess that it appears that Macy's tried their hardest to make that store look beautiful and if you're from the East Coast, they certainly went above and beyond what we get out here, but when it came down to the wire, it just wasn't the same. I didn't get the same vibe of Wow-- I am in the midwest-- in the nicest dept. store in America-- getting stuff that I cannot find anywhere else, but Field's. Such a shame that this has all been wiped out. I have been reading this blog for quite some time and have made comments from time to time. I couldn't believe that what everyone was writing about had come true but I have seen it with my very eyes. FDS has ruined State Street and all Marshall Field's. I will never understand why Field's couldn't have run as a seperate division. As everyone is saying--the proof is in the pudding. If FDS is too short sited to see what they did to Field's and how they have ignored the customers, well they certainly don't need my money...

Michael Smith
Haddon Heights, NJ

Date: Wed, December 13, 2006,  2:15 am CT
Posted by: Michael Trenteseau

Federated Stock Watch:

Closing price Tuesday, December 12: $38.50 (down $1.50 for the day)

Down from a high of $45.00 on October 26 - a drop of 14.4% in just under 7 weeks. I know it's impossible, but at that rate next Halloween the stock would be completely worthless!

We're winning! Stock price is down, sales are down, and Federated's top executives are simultaneously backpedalling and exaggerating to hide the problems.

Federated's problems are not a result of our ill will toward the company. The declines are due to a combination of people boycotting on principal and people dissatisfied with what Macy's offers in place of Marshall Field's (and Kaufmann's, and Famous-Barr, etc.)

My trip to State Street showed me that under all the Macy's muck the heart of Marshall Field's is still beating. It CAN and SHOULD be brought back to the way it was!

In related news, local delivery within 5 miles of 111 N State Street now costs $15.00, no matter the value of the purchase. At Nordstrom it's still free.

Date: Wed, December 13, 2006,  1:10 am CT
Posted by: A. Perkins

Nation Wide Stores with place of origin

Sears - Chicago

Kmart - Michigan

Walmart - Arkansas

Pennys - Texas

Kohls - Milwaukee

Wards (online) - Chicago/now Iowa

Walgreens - Chicago

*

Macy's - NEW YORK CITY

Which retailer doesn't fit the pattern?

The nation looks to the midwest for shopping. Retailers from the midwest have the quality and values that the majority of the nation looks for when making a purchase. East Coast retailers just don't catch on throughout the rest of the nation.

When is Terry Lundgren going to get it?

Does anyone remember the old Pace salsa commercials? "New York City?"

Date: Tue, December 12, 2006,  11:28 pm CT
Posted by: JON

from todays sun-times

Macy's faces the music

Shoppers tuning out since name change; Sears outlook better

December 12, 2006

BY SANDRA GUY Business Reporter

Holiday shoppers' spending mood is anybody's guess, but Marshall Field's-as-Macy's is looking like a tough sell, and Sears is looking better in retail and real estate assets, according to separate analyst reports issued Monday.

The shock of Federated Department Stores CEO Terry Lundgren's decision to eliminate beloved names such as Marshall Field's, Kaufmann's and Famous-Barr is proving a more difficult and time-consuming fight than expected for Macy's owner, wrote analyst Ms. Dana Cohen at Banc of America Securities.

Full story at :

http://www.suntimes.com/business/168719,CST-FIN-retail12.article

Date: Tue, December 12, 2006,  11:00 pm CT
Posted by: Jim McKay

I'm glad that more than one or two of you are seeing through these letters and can detach from some of the ridiculous stories and letters that get published. At the same time, it is important to respond to items in the media that disregard or disrespect what restoring Field's is all about. The name, as well as the quality and service we want restored, represents something much deeper and it all collectively shouldn't be trivialized, which is what certain--but not all--parties want to do. Sure we may know what they are up to and all, but many people DO miss Field's, feel resigned to Macy's, and when they read or hear something trivalizing the return of Field's and ultimately Chicago Pride, it confirms their resignation. We need to point out that missing Field's is not something that is a "waste of time" or "not important." It is very important to our community.

That's why even if it is a short blurb like in yesterday's Tribune, it's important to send even a brief response that may not say anything more than, "I disagree with the letter in the paper critical of bringing back Field's. Having Field's is important to our community." Sure that's short, but it's a vote for Field's and reminds such parties we are not getting more tolerant of Macy's taking away our local culture for their own selfish profit. Yes, they probably wouldn't print such a short letter (and if you can write a longer one, that is really a big help), but it DOES count in terms of publications or stations knowing where their readers stand. That's important! In short, if you see (or hear) something against Field's, write something back.

It was reported in the Tribune that some city candidates filing election petitions brought their petitions in for submission in Marshall Field's bags. Clearly a statement.

Date: Tue, December 12, 2006,  10:57 pm CT
Posted by: Drew

On a shopping excursion to Westmoreland Mall (located outside of Pittsburgh in Greensburg PA), I was surprised to see so many white plastic bags with red printing. Incidentally, the printing on these bags was the JC Penney holiday message.

The JC Penney store was beautiful. Neat, well-stocked, tastefully decorated, large selection. Bon Ton was rather messy, but the store was crowded and people were buying. Some of the check out centers were manned by four employees, so perhaps they didn't have time for housekeeping. There was a wide variety of merchandise at different price points.

The macy*mart store at Westmoreland isn't as run down (yet) as some of their other stores; perhaps the former Kaufmann's personnel still has some pride in the facility. In addition to the tacky red stars, this store has large white stars with lights hanging from the ceiling. I was looking around The Cellar (an appropriate name for the entire store, actually) and noticed some tea towels. Then again, it was hard NOT to notice them since they were so brightly colored. At the price of about $6.00 EACH the fabric was like cheap gauze. Better quality tea towels can be found at Everything's $1.00--and in more tasteful colors and patterns.

I was approached by a clerk who had helped me numerous times before. When I asked how things were going since macy*mart took over, the clerk said "Just look around." The cheap private label junk was stacked up everywhere; there wasn't a thing that even slightly interested me. The clerk sarcastically said, "Wait until next year. We will be carrying Martha Stewart." Woo-hoo! That would save a trip to Kmart! Wonder when macy*mart will start carrying dog food and cleaning products?

There's an idea for Terry Lungreed--offer more "exclusive" products. How about macy*mutt dog food or Red Star detergent? Perhaps Terry's Toilet Tissue with his face printed on each roll would be a big seller. They could offer macy*spaces storage units to fill all the departments they've closed.

It's a shame that the poor, low class peasants who were shopping didn't realize all the wonderful merchandise that they would have been able to purchase at macy*mart. That arrogant, egotistic phony is now blaming the "teeming masses" for the obvious failure of the macy*marting of America. Reading some of Floundering Desperate Stores' spin on their macyization program generates more laughter than the Comedy Channel!

Date: Tue, December 12, 2006,  9:55 pm CT
Posted by: Drew

This article appeared in today's Pittsburgh Post-Gazette:

http://www.post-gazette.com/pg/06346/745365-28.stm

The article summarizes the Minneapolis study about macy*mart's loss of May Comapny customers. The blame seems to be blamed on "high prices" only--no mention of the bland, inferior merchandise. Lunkhead is still avoiding reality by implying that "down scale" shoppers think that macy*mart is such a high quality merchant offering top shelf items which command a high price.

Hopefully macy*mart will get the message. New York does not necessarily mean quality, local traditions are important, and consumers are tired of the same old boring stores, malls, and chain restaurants in every town.

Date: Tue, December 12, 2006,  4:54 pm CT
Posted by: Doris

Hello James in Minneapolis,

How you doing?

IT JUST NOW BECAME CRYSTAL CLEAR TO ME WHAT THOSE SCANNERS ARE FOR! IT'S SO WE DON'T INTERRUPT THE SALES ASSOCIATES WHEN THEY'RE TALKING AMONGST THEMSELVES!!

Date: Tue, December 12, 2006,  4:23 pm CT
Posted by: denise rule

re: the electrical fire at woodfield mall.....i don't know the details but if it was in fact in the mall just outside the 'm' store, that is where all their Christmas ornaments (or most of them) are displayed and sold, actually out in the mall, just ouside the store, as Field's always did. interesting. but, the really happy find is, which someone on here pointed out a book, actually there are 2. one is : 'IMAGES OF AMERICA' "Christmas on State Street 1940s and Beyond" by Robert Ledermann which is loaded with information and photos of Marshall Field's and also another similar find: 'IMAGES OF AMERICA' "Chicago's State Street Christmas Parade" also by Robert Ledermann. they are wonderful!!!! i found both of them at Border's for $24.99 each and actually, if you buy 2, get a 3rd free. GREAT GIFTS. both of these are really a joy, especially for those of us who lived thru some of these times as children in the 60's, 50's and 40's. great memories!

Date: Tue, December 12, 2006,  3:16 pm CT
Posted by: Annie B.

Spent the weekend in Schaumburg. Met up with some friends from MI who wanted to go to IKEA. I was out of my usual skin care stuff (you can't get it here in Iowa) so I did a search online to see if there was an Origins store at Woodfield. Not a free standing one, but Field's always sold it, so Macy's was listed. I did go into Woodfield to go to Crate and Barrel. I did NOT go to into Macy's and I only saw one bag, but to be honest I forgot to look. The next day, I went to Oakbrook to get my skin care items--they do have an Origins store there. It wasn't too far out of the way, but the only reason we went there was for my skin care. It was either that or Fox Valley, and I have always preferred Oakbrook. Going to Oakbrook was kind of last minute, so if I had decided earlier, I would have saved my trip to Crate & Barrel for Oakbrook (way less chaotic than Woodfield). $131.08 at Origins. Not a huge amount of money, but I did have to go out of my way. Not that I minded, I've always loved Oakbrook. It's the only thing I miss about living in the 'burbs! Well, that and Giordano's!

Date: Tue, December 12, 2006,  1:04 pm CT
Posted by: JP

Ironically,

This is the same Jennifer McNamara that spoke of Field's in the highest regard while Target Corporation owned Field's.

Really I think she is just the messenger. It's hard to believe her now when a few years ago, she was telling us all what a great store Marshall Field's is!

one quote I found:

"We're always looking for new and exciting opportunities, and this was an opportunity to expand our presence in Chicago," said Jennifer McNamara, a spokeswoman for Field's in Minneapolis.

JP

Date: Tue, December 12, 2006,  12:25 pm CT
Posted by: Doris

Hello Field's Fans,

The way I see it, Messy's, FDS and their fiends, OOPS, I meant friends, are on the defensive. They want to sway public opinion by saying there are more important things in the world than what we are doing. Well, okay then, what are THEY DOING ABOUT: terrorism, the war in the Middle East, AIDS, the homeless, racism, crime, disease, battered women and children, the mentally ill, the elderly, hurricane victims, animal rescue, pollution, jobs, taxes, healthcare, plight of the immigrants, drugs, just to name a few? Why are some of 'these' people so upset? Could it be we are getting under their skin? Is the boycott working? Has anyone been injured from this ongoing boycott? Is there something evil in being passionate and sentimental about tradition and history? Remember Field's Fans 'they' got what they wanted--their name is on the door, their brands are in the stores they should be DANCING IN THE STREETS! Right? But yet they still try to belittle our feelings even though they have seemingly won, for now. Why is that? Could they possibly be faltering in their resolve? Remember what was said originally, 'Give them two months, they'll be back.' Then, 'Let's wait until Christmas.' Oh, and 'Former May Stores sales won't be calculated into FDS sales until February, 2006.' They 'think' they can wait us out BECAUSE IT'S ONLY A STORE! You see, Field's Fans that is why they are going to loose this battle because 'they' honestly believe it's ONLY ABOUT A STORE. We know better, don't we?

REMAIN COOL, STAY FOCUSSED AND KEEP YOUR EYES ON THE PRIZE!!

VIVA LA BOYCOTT!!!

Date: Tue, December 12, 2006,  12:09 pm CT
Posted by: Clint

I did a search from Marshall Field's on the Tribune website and the first sponsored link is fieldsfanschicag.org, the second link is macy's.com.

Date: Tue, December 12, 2006,  9:39 pm CT
Posted by: Alan

Jim,

I wouldn't worry too much about letters to the editor at the Trib. They have been reasonably level, though not as "pro-Chicago" as we might have expected. I don't recall seeing any letters at all on the subject in the Sun-Times

The bigger story is that the financial press and the analysts seem to have turned on Federated a bit quicker than I expected (2 downgrades in the past week). As we've all said, it isn't letters to the editor that Federated is worried about, it's the bottom line. Here's a general story about the lack of holiday charm that also touches on Federated:

http://www.forbes.com/2006/12/11/retail-christmas-shoppers-biz-cx_tvr_1212retail.html?partner=yahootix

Date: Tue, December 12, 2006,  9:13 pm CT
Posted by: Zelda

Well, I for one am sick of people whining about our protest! But we have to take it lightly for the following reasons:

1. Their complaint about our protest proves that our protest is working! The longer the sales decrease continues, the more this problem is apparently not going away. Some people can't stand conflict; they just want everyone to be nice and "move on." It is pointless to try to pursuade these people, because they have no sense of history, tradition, preservation or identity.

2. When we win through our efforts, and the store returns to its former glory, these same people will still be shopping there. They're not going to boycott Field's and feel great loyalty to Macy's. The only people who are loyal to Macy's are the Macy's executives and shareholders, greedy for more dollars exchanged for poor value.

3. All publicity is good publicity. The longer the harping continues the more people will sit up and take notice, and eventually reflect on the fact that we lost a great store for a lesser store, and a New York store at that. Whether you call it protesting or whining doesn't make a difference.

The duration of the struggle works for us and against them.

4. Why be demoralized by the Tribune and the Sun-Times when the State Street store is OBVIOUSLY (to any person on the street who walks through it!!!) half as full as usual in December? Let Macy's focus groups try to explain that!!!!

5. As a matter of fact, the people whining about our protest should be HAPPY, because they are free to shop at Macy's without the usual crowds. Parking is readily available for them in the half full lot on Randolph and Wabash! They should be applauding us!

5. I just got 25 bumper stickers to give out, and 23 were gone in one day! How many "support macy's" bumper stickers would go out in a day? Isuspect that those who simply "don't get" our protest are incapable of loyalty of any kind and can't understand the loyal.

I WILL NEVER SHOP AT MACY'S AS LONG AS I LIVE, AND NO ONE WHO KNOWS ME WILL EVER BUY ME A GIFT FROM MACY'S AS LONG AS I LIVE. AND I AM NOT ALONE. And if anyone wants to call it whining, I don't care, because I call it CONVICTION.

Date: Tue, December 12, 2006,  9:43 pm CT
Posted by: Erick

Does anyone know if the Macy's Furniture Store (formerly Marshall Field's Beaux Arts Style building on Meeham Road across from Woodfield) is open? Since the change, Have seen just two three cars in the parking lot everyday on my way to work. In fact unlike years past with Fields, there are no more of those big gorgeous wreaths on the front.

Macy's furniture division in Chicagoland is doing horrrible I hear. I hope they dont close this building as a result of poor sales. It would be just terrible.

Happy Holidays everyone!

"Goodwill is the one and only asset that competition cannot undersell or destroy"

-Marshall Fields I

Date: Mon, December 11, 2006,  11:59 pm CT
Posted by: Jim McKay

Please note that this post had a problem earlier that garbled it when viewed on some browsers and that has since been fixed. Thanks for your patience.

After the explanations given in December 2 as to why we are supporting Field's, the Tribune decided to double back and print another letter, this time much shorter, in today's Voice of the People. It complains (whines?) about Field's "whining."

My reaction at first was, "Didn't they read the letters on Saturday, December 2?"

The letter and a response can be viewed on line at http://newsblogs.chicagotribune.com/news_opinion_letters/2006/12/fields_whining.html#comments There are letters dated 12/12/06 under the topic 'Field's Whining' and are by Janet Caroll of Blue Island (which also appeared in the print edition) as well as online-only responses by others including what I think is a very well written one by someone named Nancy Neuman.

Some people say they prefer to send their comments direct to the editor instead of or in addition to posting to their blog ; if so, email ctc-TribLetter@Tribune.com

Alternatively, the Trib has online instructions for faxing or mailing your response.

Please remember that when ever you write any letter to an editor, the letter should not be cross posted here or anywhere else.

Date: Mon, December 11, 2006,  11:43 pm CT
Posted by: JamesinMinneapolis

Hi All----

Thanks for the tip re: The Business Ledger. I was just in the right mood to do some writing this eve so below is the note I sent to each of the 2 gentlemen listed:

Dear Mr. Kopriva:

Friends in Chicagoland sent me a copy of the article in which Jennifer McNamara of MacyC-s North Division was quoted with numerous positive sound bites about the performance of that division. I cannot let that pass without comment and correction of the information. I am a 20 year veteran of sales and marketing management. One of the tenets of my style of management with my staff is to accurately represent our firm to clients and prospects. If need be, we would walk away from prospective new business rather than misrepresent ourselves to gain a new client.

Therefore, it pains me as a marketing professional to see in print the false information disseminated by Ms. McNamara about her company. She is contradicting her own Chairman of MacyC-s North, the division of the company which consists of the former Marshall FieldC-s stores. Last week, Frank Guzzetta, Chairman of MacyC-s North Division, was quoted in the Minneapolis Star Tribune as saying that sales this season are down by single digits in the Twin Cities Market. In addition, Terry Lundgren, Chairman and CEO of their parent, Federated Department Stores, has been quoted in national press and questioned repeatedly by analysts regarding the poor sales in the former Marshall FieldC-s stores. His response has been that sales in the former May Company stores (which include FieldC-s) continue to C,lagC.. So McNamara has better sales data than Guzzetta and Lundgren? I think not.

Here is a link to a study released last week completed by St. Thomas University regarding the poor showing of MacyC-s in the Twin Cities where 38% of those interviewed donC-t shop there at all, and 21% plan to spend less or substantially less money there than they did last year at Marshall FieldC-s. The authors of the study view this as grim news for MacyC-s. Keep in mind this is Minneapolis where we were not nearly as tied to the name Marshall FieldC-s as you all were in Chicagoland.

http://www.stthomas.edu/bulletin/news/200649/Wednesday/HolidaySpending12_6_06.cfm

She mentions the high quality of MacyC-s store brands which is one of the major repellants to people: low quality goods which are over-priced. I am willing to have a face-to-face discussion with her about Marshall FieldC-s brand goods and am also willing to bet she has no knowledge of them even though she maligns them. However, I do have knowledge of both storesC- in-house brands and I will go toe-to-toe with Ms. McNamara on the poor quality of MacyC-s menC-s wear: dress shirts with seams that pucker because they were not sewn properly; shirts with permanent bubbles in the collar because the interface was applied with too much heat; buttons which are already loose when the shirt is removed from the bag; shirts with cheap, thin cloth that would carry a price tag of about $15 at Wal Mart but priced at $46 at MacyC-s; and on and on ad nauseum.

We could also discuss the non-existent service: I play a game when I go to their store and count how many associates pass me without speaking to me. It is unbelievable some days. They often can be found congregated talking with each other while no one is on the sales floor. One of the C,improvementsC. that McNamara may be referencing is the elimination of the Locator Service where if the store lacked my color or size, FieldC-s would find it at another of their stores and ship it to my house within five days at no shipping cost to me. This service has been eliminated to apparently better serve me at MacyC-s.

We could go on with this discussion for a long while but you get the picture. Ms. McNamaraC-s claims run very counter to the information given by the Chairman of her own division, Mr. Guzzetta. They run counter to the information given by the Chairman and Ceo of Federated Department Stores, Mr. Lundgren. They run counter to the suspicions of the analysts who keep probing with their questions at press and analyst conference calls. They also run counter to observations of anyone in the stores----business is down and her cheerful reports to the contrary just are not convincing anyone who follows retail.

Regards.

Date: Mon, December 11, 2006,  10:13 pm CT
Posted by: john

Okay....I don't know who this Jennifer McNamara from Macy's thinks she is but...the WORST thing a spokesperson can do is BADMOUTH the previous department store which occupied that disgusting filth of a garbage dup from New York.

I have a feeling they are all that when they are met with opposition to come out and rip people and the former stores to shreds to show the "tough guy" and "macho" image that idiot Lundgren wants to project.

But...as I have learned in corporate America, those types of people really lack self-confidence under it all and now the only way to make their point is to bad mouth others.

I KNOW A TON OF NEW YORKERS WHO CANNOT STAND MACY'S AND DO NOT, NOR WILL THEY EVER, SHOP THERE!!!!!!

What?!?!? All because of a damn parade and a stupid movie????

Terry Lundgren needs help....seriously.....

Date: Mon, December 11, 2006,  10:09 pm CT
Posted by: mg

Hi,

My latest update: I was at a party with about 35-40 women in Chicago around my age (44), had my bumper stickers (thanks Gail!), lots of interest. Everyone wants one. And no one I know in Chicago wants to shop Macy's!!!!

So today I got a call from the store manager of one of the suburban stores. She was responding to an unhappy letter I had sent. I gave her my history, my reason for disgust--the pure tackiness of it all! --I mean for starters, Field's had a pleasant, understated dark green with classic script logo, now it's hooker red with a giant communist star--but I tried to be nice. She said that they have the same DNA as Field's(???) I told her I didn't agree. We didn't agree on anything.

Anywho, I told her about the little story above, the party, the women, the bumper stickers-- dead silence. I think she was done talking to me at that point. (We had been on the phone for a while.) Well, I don't think she's making any decisions and she really didn't say anything new, but it was interesting. The people that make these calls must be required to take classes on how to deal with these phone calls. I bet they do drills. That would be funny to watch, it could make for a good comedy routine on SNL or something.

I said I felt sorry for her being in the position she's in with so many unhappy people. She said she was excited about it all.

Date: Mon, December 11, 2006,  10:21 pm CT
Posted by: RG74

FIELDS IS CLASS - Mr.Terry L. would become the most popular CEO in retail today if he would just say the magic words to what Field's management they have left on the Federated payroll...

Terry L's magic words would make retail history world class again...

===> LADIES AND GENTLEMEN, LET'S SWITCH IT BACK...LET'S GIVE THE LADY...AND GENTLEMEN WHAT THEY WANT ! LET'S BRING BACK MARSHALL FIELD'S.

Such gratitude,such happiness,such loyalty, SUCH SALES !!!!!! WOW !!!!!!

LET'S BRING BACK AMERICA'S REAL DEPARTMENT STORE....MARSHALL FIELD'S !

"Thank you Mr.L !"

Date: Mon, December 11, 2006,  8:11 pm CT
Posted by: Private Address

Field Report: Flagship Bloomingdale's 59th and Lexington Ave. NY,NY

---------------------------------------------------------------------

Today's trip to 59th and Lex very interesting. The usual Bloomingdale's merchandise ala Federated...but a prime cut above Macy's anywhere.

One thing that seems to cross over between the division is the pure lack of guest service and customer care that one would expect from the flagship store let alone the suburban stores.

As a disabled individual, it was very upsetting to me that as a disabled individual, it took 3 tries to get out of the store...going between the main floor and the lower level...and not one clerk would assist us to the right door (as only one or two are not barred by stairs.)

Way to shop Bloomingdale's !

Date: Mon, December 11, 2006,  7:35 pm CT
Posted by: Mary Anne

I'll bet Marshall Field is turning over in his grave.

http://www.graveyards.com/IL/Cook/graceland/field.html

Date: Mon, December 11, 2006,  6:24 pm CT
Posted by: Doris in Chicago

Hello to All,

Make plans to come out and spend some quality time with your fellow Field's Fans one Saturday before Christmas for an exhilarating time of leafleting. It really gets the old adrenaline going and you meet such wonderful people. Last Saturday, there were several times I could have used four more pairs of hands--people were coming at me from all sides wanting bookmarks, buttons and bumper stickers.

So many people loved sharing their favorite Marshall Field's memory with me and others. One man from Indiana kept saying, "It was wrong; it was just wrong; this is Marshall Field's they shouldn't have changed the name." One man said the windows were so much better the last time he saw them which was two years ago. I became fast friends with the sweetest elderly lady who was telling me stories about her mother who worked at Marshall Field's in the 1920's.

Although I really missed seeing a sea of green shopping bags (which I would have seen if Marshall Field's was back home) it did my heart good when I realized 'those' other shopping bags were extremely few in comparison to the large volume of holiday foot traffic.

FDS did us a huge favor. They made our boycott easier when they pissed off the entire country at the same time by invading all of our respective cities with Messy's. That action has galvanized citizens across the country; we all are just PLAIN sick of big business and their arrogance towards what the everyday person wants. It would have been wiser for FDS to 'introduce' the name changes over a period of time. I wonder how many other businesses are taking notice of the situation surrounding FDS and this action. I guess this invasive maneuver says a lot about FDS and their policy: "Here, shut-up and get use to it; we know what's best for you!"

Little did they know. . . . .

HOPE TO SEE YOU BEFORE CHRISTMAS! IF NOT, MERRY CHRISTMAS, HAPPY NEW YEAR'S AND HAPPY HOLIDAYS!!

VIVA LA BOYCOTT!

Date: Mon, December 11, 2006,  5:31 pm CT
Posted by: Mitch

I was speaking with a long time family friend today when the subject of Field's came up. She told me that her daughters and she were quite upset over the occupation. i advised them of this site by the way.

She went on to say that she and some friends from her office decided to eat at the Walnut Room a few days ago. I asked her why. She explained that it was the first time in her memorie she could go there to eat under the tree and not wait in line. She was seated immediately. The place was deserted.

Thanks to Gail for the kind package of bumper stickers and the shirt. the stickers have been distributed and I wore the shirt around town today while doing errands. Even out here in the cornyards of Indiana people are upset over the change.

Mitch

Date: Mon, December 11, 2006,  3:07 pm CT
Posted by: Alan

Guess what, another Federated downgrade, this one from B of A. They still expect things to turn around in 2007, though. Let's see if we can prove them wrong about the turnaround.

http://biz.yahoo.com/ap/061211/federated_dept_stores_ahead_of_the_bell.html?.v=1

Date: Mon, December 11, 2006,  3:00 pm CT
Posted by: John Jeffrey MacGinnis

Shopped at Nordstrom, Saks Fifth Avenue, Lord & Taylor (online), and

Banana Rep. last weekend. Entered Messy*s just to get back to parking lot. F Macy's.

Date: Mon, December 11, 2006,  2:39 pm CT
Posted by: SJK

Field's Fans:

Today's issue of The Business Ledger, (see www.thebusinessledger.com )which bills itself as "The Business Newspaper for Suburban Chicago", has a front page story on retail holiday sales along with a photo of the former Field's in Oak Brook and a highlighted sidebar feature, headlined "Area Macy's said to be thriving in first three months after Field's closing." Odd choice of words since even macy's wouldn't admit to "closing" Field's, would they?

***************************

Selected excerpts from the sidebar:

Quote from macy's spokeswoman Jennifer McNamara: "We saw an increase in customers right away...... people really liked the ways we improved the stores."

Macy's ...... brought in its own branded merchandise, which McNamara says is higher quality than the Marshall Field's brand.

Another McNamara quote: "We don't have sales figures yet and we don't disclose those..... the response has been great."

McNamara added, according to a recent survey, 80 percent of respondents said the stores felt either the same or better.

******************************

I believe emails & letters to the Business Ledger editors are in order, to present a rebuttal to the one-sided presentation. Please cite the facts about the shopper surveys from the independent sources that concluded shoppers were less likely to shop at macy's, and about the quality of the current merchandise.

News Editor: Mark Thompton, mthomton@thebusinessledger.com
VP & Editor: Don Kopriva, dkopriva@thebusinessledger.com
Ledger Publishing, Inc.
1260 Iroquois Ave., Ste. 200
Naperville, IL 60563

FAX 630-428-8808

Date: Mon, December 11, 2006,  1:52 pm CT
Posted by: Tom from Charleston, WV

Here is a great paragraph from the Sunday edition of the Columbus (OH) Dispatch:

In March 2005, Federated changed the Lazarus name to MacyC-s on six department stores and two furniture stores in central Ohio, ending a 154-year run for a brand that had become synonymous with shopping in Columbus. A year later, customer visits to MacyC-s in the Columbus market declined 4.5 percentage points, or by more than 50,000 people, according to the independent market-research firm Scarborough Research. The drop was steeper than Lazarus experienced during the previous five years combined.

My friends, this is just the Columbus area. I am sure Cincy, Pittsburgh, Indianapolis, Huntington, WV, etc., which all had at least 20 Lazarus stores combined all experienced the same loss OR MORE in customers. People just don't like Macy's. They don't like the name and they don't feel a big New York store has anything in common with their way of life. Especially in the midwest.

Just last weekend, I was in Columbus, OH visiting Easton Town Center. The flagship Lazarus store there opened in 2001 and of course it is now Macy's. As I was strolling throught the store, I overheard several customers refer to the store as "Lazarus." Again, customers are still not sold on this name change Macy's crap. I will say Lazarus like Marshall Fields it too good of a store to be insulted and replaced by Macy's. Customers at my local hometown Lazarus store still say Lazarus as well. I don't care what Macy's says because they ARE NOT bringing anymore customers to their stores since the name changes. Do these people at Federated really believe they have made a good decision by Macyizing all of America? Do they really think I am going to pay $69.50 for a Tasso Elba sweater when Ralph Lauren sweaters are priced the same? I don't think so and I hope they all read these comments.

Date: Mon, December 11, 2006,  12:57 pm CT
Posted by: gayle

Hi all,

I just read in the Trib that there was a bad electrical fire at Woodfield Mall this morning. No one was hurt, but there were thousands of dollars in Christmas decorations lost, and the mall had to delay opening. It happened in front of Macy's.

I couldn't help but think back on the protest sign from Sept 9th: "God hates Macy's!" Maybe it's true! ;-)

Date: Mon, December 11, 2006,  12:39 pm CT
Posted by: Jim McKay

Thank you for writing Ms Kroll;

Lord and Taylor is no longer owned by Federated, the owners of Macy's and Bloomingdale's. As of November, they are now owned by the same company that owns Linens n Things. Not only is Lord and Taylor a recommended choice as an alternative to former Field's stores, you are especially encouraged to shop there because they need our help. Before they sold L & T, Macy's parent closed some locations and converted another L & T to a Macy's so there are fewer choice stores. L & T is especially endangered in the Chicago area where they have lost their lease at the Water Tower Place. Please patronize Lord and Taylor.

Date: Mon, December 11, 2006,  12:17 pm CT
Posted by: Diane Kroll

Isn't Lord and Taylor owned by Macy's too? I think that is so. I am even more annoyed by the fact that they didn't change L&T's name. Perhaps because it is a New York based store.

In any case; I too have cut up my Macy's card and will not set foot in "Macy's" ever again!

Date: Mon, December 11, 2006,  10:04 am CT
Posted by: Kara

So, Macy's on State is filling employees with false information (I'm almost positive this is not true): During the Saturday morning meeting, they told the salespeople (I have a friend who works there and believes everything they say) that if they had a good day on Saturday (12/9) they would be all caught up to date for the holidays.... I REALLY do not believe that

Date: Mon, December 11, 2006,  9:49 am CT
Posted by: Bob in DC

If anyone is interested in some articles about the problems Mesy's is hvaing in the Twin Cities:

Survey: Macy's faces uphill battle in Twin Cities Bizjournals.com - Charlotte,NC,USA ... Thomas Opus College of Business. Marshall Field's stores converted to the Macy's brand earlier this year, but local consumers have not embraced the change. ... http://www.bizjournals.com/twincities/stories/2006/12/04/daily22.html

Macy's faces a challenging dual task

UST Bulletin Today - St. Paul,MN,USA

Now that all the Marshall Field's stores in the Twin Cities have become Macy's, the biggest department store chain in the metro area faces an uphill battle as ... http://www.stthomas.edu/bulletin/news/200649/Wednesday/HolidaySpending12_6_06.cfm

Macy's must woo back Field's fans

Minneapolis Star Tribune (subscription) - Minneapolis,MN,USA The Marshall Field's customer is up for grabs this holiday season. And that means deep discounts for shoppers. Two months ago, Nancy ... http://www.startribune.com/535/story/856636.html

Date: Mon, December 11, 2006,  9:34 am CT
Posted by: Bob in DC

As posted here on Friday, there's an on-line article from the Philadelphia Inquirer on the introduction if Frango Mints to the area; it mentions this site. It may be enjoyed at:

What's Frango? Macy's isn't saying

Philadelphia Inquirer - Philadelphia,PA,USA

.. Philadelphia Macy's, the boxes are stacked enticingly, not far from another symbol of department store consolidation: the Macy's/Lord & Taylor/Wanamaker's eagle ... http://www.philly.com/mld/inquirer/business/16190325.htm

Date: Mon, December 11, 2006,  12:18 am CT
Posted by: Al

Browsing the internet I have just discovered a department store chain I never knew existed that owns stores I never knew still existed. It's just like the May Company's deal. It's called Dunlaps. They operate in several southern states but with many different local names. Ever heard of:

Yep. they're still around. This Dunlap company was smart enough to keep these brands alive, like Stripling & Cox in Fort Worth, there's only 1 location!

Viva la Boycott

Date: Sun, December 10, 2006,  11:58 pm CT
Posted by: JamesinMinneapolis

Hi All---

It's the same here with the ads. Both the Minneapolis Star Tribune and the St Paul Pioneer Press are filled with several pages of macy*mart ads today plus 2 different supplements: 1 regular general merchandise plus 1 for colognes.

Per the previous postings, I was also wondering anout the thinking behind spending so much money on local advertising after spending a half billion on the national roll out of their fabulous, well-thought out re-branding campaign conceived by that banking/financial services marketing woman they hired. Having spent 20 years in sales and marketing myself, I immediately saw red flags when i saw her resume. Companies always depend way too much on high-priced nit-wits who know nothing, like her, instead of listening to some of the people on the ground who work right on the stores or on the phones in customer service.

When I called to cancel my macy*mart platinum account, a young woman helped me on the phone and she was really good. Having spent a lot of time running sales and client service departments, I had a lot of respect for how she handled a really tough phone call. I told her that as well. I think she should be teaching customer skills to the senior management of fds. I think they could have charted a much more successful course for their business if they would have taken a few competent, dedicated people like the woman I spoke with when I cancelled my account, given them a few business suits, sent them out to the field for a few months to visit customers in the stores to listen and chat. Then had them come back to NY and assemble their findings to tell management what customers wanted. Instead they hired this banking woman for a couple of million bucks, who spent half a billion bucks to tell customers what they were going to get whether they liked it or not. And now they have a failing business.

Regards.

Date: Sun, December 10, 2006,  11:50 pm CT
Posted by: Michael Trenteseau

Just got back from Chicago... it was great meeting Jim on Saturday afternoon!

I went through the entire State Street store, over several days, making notes...

- The signage is tacky! The materials look permanent, but the white with plain black lettering make it look temporary and cheesy. I also don't like the fact that they removed the pictures of old Field's displays from the areas around the escalators and replaced them with text-only posters about Macy's.

- The entrance for the Valet Parking and the private elevator to the 28 Shop has no awning, just a sign on a single door that says "valet parking entrance." It looks like where the valets huddle when the weather is bad, not where someone buying a $5,000 gown would enter the store!

- Every time I rode the escalators in the atrium, the conversation I overheard behind me was about how sad it was that the name changed. These people were NOT buying anything.

- Most of the Macy's bags I saw contained smaller bags from other stores, or people's coats! More than one person commented on the cheap construction of the bags, and I saw a lady had a minor disaster right in front of the Water Tower with a tearing bag.

- Santabear looks a lot like the 1985 original, holding a flat plastic red star Christmas ornament. And either he's gotten divorced or Mrs. Bear is boycotting the store too. This is the first time since at least 1999 that there were any Santabears available in the stores this late in the season, and a sign read "now available before Thanksgiving for the first time ever!"

- The year-over-year figure I heard for State Street sales was DOWN 25%.

- I used the bathroom on 6. One of the three sinks one wasn't working at all, and the paper towel dispenser was broken and the roll of towels was sitting out for people to have to tear off by hand.

- Even the most pro-Macy's salesperson I met bemoaned the fact that most of the better men's brands had disappeared and were replaced by cheesy store brands.

- When I went through one department, I got talking with a salesperson and she saw my Field's bag. "Oh, you're PROTESTING!" she squealed with glee.

- The employee name tags have very plain, boring service pins underneath, instead of "serving since 1953" or whatever.

- I met two very nice ladies carrying canvas Field's bags, as well as paper Field's bags from last Christmas. They said they weren't buying much, but they were NOT going to be seen carrying a Macy's bag!

- The Great Tree is WEAK! Usually the Tree contains small ornaments just like the ones sold in the Archive area, and larger ornaments that are more in scale with a 45-foot tree. This year the large Wedgwood ornaments were made of three round cardboard boxes tied together with white ribbon. Cardboard ornaments on the Great Tree?! And the star on top, designed by Vera Wang, looks like it's made of sheet metal!

- And don't get me started on the stars and Macy's logos under the trumpets outside. I want the Field's sheaves of wheat back!

- Carson's was packed - I heard that it was their best Christmas in 38 years (adjusted for inflation). Old Navy bags were also everywhere.

The signage is awful, the store brands are inferior, and the name change is arrogant and disgusting, but if they fixed those three things we'd really have Field's back!

There's a few new things that are pluses but just think if they were under the Field's name! (Toy shop for Christmas, Uncle Mistletoe and Aunt Holly dolls, Field's memorabilia and ornaments, a second dining area on 8 and a few other things including the return of the ornaments in the arcade and on 6 from last year.)

I'm still upset, and I'm still boycotting - I spent about a quarter as much as I usually do, and almost every dime was on Field's-related merchandise like the cookbook and Christmas ornaments. I hope that after this Christmas, Federated discovers that it wasn't just sentimental people who never actually shopped there that are offended and insulted by the name change.

Jim, I've rattled on for a bit - feel free to edit.

Date: Sun, December 10, 2006,  10:03 pm CT
Posted by: David K

The fact that Macy's is going all out with a huge advertising campaign and contest with the Sun-Times clearly shows that they are struggling. Remember that the reason for the name change was so that they could be a national brand and advertise nationally. That meant NO advertising on local tv stations (CBS, NBC, ABC, and FOX affilates) and NO advertising in local newspapers, only national magazines. Well they have clearly failed in the Chicago market because look at how they advetise like crazy in the Tribune and especially the Sun-Times. That contest campaign is such a desperate attempt because you have to go to the store to deliver your entry. They are so desperate to just get people into their stores. Folks, they must really be struggling here! I live about half way between Chicago and Peoria and I get the CBS, NBC, ABC, and FOX affilates from both cities and Famous-Barr always advertised on those Peoria's stations but Macy's does not so I think that goes to show how desperate Macy's is getting in Chicago because I have seen them advertise on the local affilates in Chicago. The unique thing about this boycott is that people who maybe would not have wanted to boycott really have no choice. For example, some one who buys Armani cannot shop at Macy's because they no longer carry luxury brands. I mean, lets face it, no one who bought Armani is going to be tricked into buying Alfani. Everyone please keep up the good work of telling people that Macy's is a cheap classless store run by some clueless bean counters in Cincinatti. It is NOT Chicago and it is NOT New York City. It's just a generic store selling designer rip-offs.

Date: Sun, December 10, 2006,  7:36 pm CT
Posted by: Alan

I wonder how the stores are doing right now? A poor Christmas is the best chance for a return of Field's, so let's keep up the fight and keep our own dollars elsewhere. I tend to shop at less busy times (read Sunday evenings), so it's difficult for me to tell. Northbrook Court was especially light this evening, but at first glance I just as man L&T bags as Macy's. Of course, the Macy's bags get lost in the crowd (unlike the Field's bags, which generally had green elements, even in Christmas). L&T and Papyrus got my business today. I did happen to see someone carrying a Field's bag.

Supposedly the retail stores nationwide are still doing primarily their planned discounts, although they are fairly aggressive this year (everyone has some kind of discount going on). "Cramer" still likes Federated, but he's been wrong before. I think Federated has deliberately set expectations low, although they did raise them slightly last month, since they played the whole legacy vs May charade.

Date: Sun, December 10, 2006,  5:38 pm CT
Posted by: Joseph From CA

I have to share an example of terrible merchandising on the part of Macy's West. Yesterday after I got off work, (I work at a bank that is located in front of my local Macy's) I ran into Macy's because I needed to buy an umbrella. I know rain is a rare occurance here in southern California but there was not one umbrella to be found in the entire Men's department. I couldn't believe it. They had other cold weather accessories for sale. Yeah, like people REALLY need scarves and leather gloves in southern California. When Robinsons-May was around, it was a given to find umbrellas this time of year. Long story short, today I bought an umbrella online from Lord & Taylor. Way to flop Macy's.

Date: Sun, December 10, 2006,  12:30 pm CT
Posted by: Alan

I thought the whole point of the rebranding was to reduce their dependence on promotions and gimmicks to get people into the store. I guess they figure if giving away $500 gift certificates got some people into the stores on 9/9, then perhaps $1000 certificates will get them into the stores this week. Does anyone here remember how this compares to the promos Field's ran last year? I think there was some kind of giveway too, but I don't think it was for $1000.

Date: Sun, December 10, 2006,  12:20 pm CT
Posted by: Alan

I'm not surprised about the Sun-Times. Federated has threatened to pull advertising from local papers in lieu of more national advertising (one of the reasons for consolidating to a single name), so they may still be gun-shy about losing the ad revenue. I also remember reading somewhere that Guzzetta indicated the ads would change to emphasize what hasn't changed. Clearly, the national branding isn't going as well as planned, since they are shifting gears. Of course, if Federated does wind up going back to locally-oriented advertising, more local buying decisions, and preserving more "traditions," the question will become "why did you go through with the rebranding in the first place?". Let's just resist this latest push (which has proven quite easy for me), and see what happens.

Date: Sun, December 10, 2006,  8:29 am CT
Posted by: jimmygimbels

Relive the glory days of Field's! I found a wonderful book: Images of America: Christmas on State Street - 1940s and Beyond by Robert Ledermann. Published by Arcadia. Wonderful photos of the Walnut Room, State Street Windows, Uncle Mistletoe and lots more. The book has more than 69 pages (out of 128 pages) about Fields. You will love it. I think Barnes and Noble has it.

INSIDER INFO:

It appears many people hired as holiday help aren't getting very many hours. (Another sign that business is down?).

Store owners complaining about decreased foot traffic at their end of the mall. Apparently M-store does not pull people like Field's did.

Still plenty of seats for Breakfast with Santa at the M-store.

FIELD REPORT:

Messy's in Ann Arbor, Michigan (former Field's store), December 5 at 6:00 p.m. DEAD! Where was everyone? Von Maur!

Messy's in Vernon Hills, IL, December 7 at 6:300 p.m. Very slow. I virtually had the entire lower level to myself. Has anyone else noticed that "Holiday Lane" merchandise isn't moving very well? In fact, lots and lots of holiday china and gifts on shelves even though there was heavy advertising. Gift baskets aren't going well either. Bridal registry computer still broken (3 months and counting). Men's clothing was a mess - just stuff piled on tables.

The pants on the manikins are too short....in fact, most shirt sleeve lengths were also too short. But note: the shoes are too big.

Have fun: take a look at the horrible velvet sport coats in the men's department. Then, examine the cashmere sweaters - very thin and not very soft. And don't forget the popular INC. Collection. Note loose buttons on the sport shirts. Who buys this junk?

CORRECTION

In an earlier post, I mentioned that Macy's no longer carried All Clad cookware. Yes, the M-store still carries the brand, but fewer pieces. And it is pretty well hidden in the Marketplace - I mean the Cellar.

OVERHEARD:

Customer: " I'd like to return this serving dish."

M-employee" "But why."

Customer: "My daughter refuses to accept gifts from Macy's." (VIVA LA BOYCOTT!)

Customer 1: "Do you have any Marshall Field's gift cards left?"

M-employee" "No, but Macy's IS Marshall Fields!

Customer 2: "Macy's will never be Marshall Fields. Sally, purchase a Crate and Barrel gift card instead. Let's go"

M-employee: "You'll like this cologne. Marshall Field's used to carry it so you know it is good." (Not the first time I've heard this unique sales technique.)

Date: Sun, December 10, 2006,  2:45 am CT
Posted by: FlyBoyHouston

Macy-mart must be suffering here in Houston. I was in the Galleria store (formerly Foley's) and am asked if I want to do a survey for a $10 coupon. I said sure. It asked questions like do I shop at Foley's/Macy's more/same/less (Less, of course). What have I bought recently at Foley's/macy other stores... what I thought of merchandise (click one of a couple or so options, unfortunatly didn't have a comment section).

The person doing the survey was nice and it kinda started to drag on (like 10 mins) and ask stuff that I didn't care about, so I rushed through it and hoped it asked for comments in the end, but it didn't. I said to her that it was disapointing that I really do not like what macy's has done to the home department. She brings me a piece of paper and asks me to write how I feel on it and that she would give it to a manager. I write how I don't like the new home department, I miss the Foley's brands, and even how I don't like the name change.

She then hands me the coupon. I still haven't used it and even if I wanted to, for sure it has the "Macy-mart list of exclusions". You must spend $50+ to get the $10 off...and possibly 90% of the store is excluded.

-----------------

I was in Grand Rapids, MI a few days ago and I got in around 8pm (was leaving in the morning). We stay near a mall (Woodland, I think). Had that still been a Marshall Field's, I would have visited it (even walking 1/2 a mile in 20 degree weather with snow on the ground). But when I have 15 macy-marts back home, why bother!

-----------------

I even got my friend (whom really doesn't care, but does admit he likes the merchandise less) to call the store macy-mart! Oh, and, btw, my friend was looking for a dress shirt and the salesperson started showing Donald Trump shirts and my friend said, "I really don't like that rude s.o.b. millionaire!" The salesperson replied, (in agreement) "yes, I know."

Date: Sun, December 10, 2006,  1:34 am CT
Posted by: Joe D

What happened to this "national branding"?? They are advertising Red Apple Sales in Houston and Chicago still has Holly Days!

As for the Philly article about Frango, it has some terrific points. If FDS had not tried to conquer the world, it could have lauched Frango with a national advertising campaign. However, FDS obviously regards Alfani and Charter Club as more valuable brands. I don't understand why they can't figure it out that people by food more frequently than clothes. Why else do people frequent Walmart, Target, Cost Plus World Market, Meijer, Walgreens, etc... They have food!!! Anyways, another FDS blunder.

As for European replacments for Field's, I have one more to add to the list from Spain. El Corte Ingles is an amazing upscale department store. It has a full service grocery store, electronics, books, Chanel, Burberry & Much Much More. Green is also its main color!

If you ever make a trip to Spain, be sure to check El Corte Ingles!!

Date: Sun, December 10, 2006,  1:06 am CT
Posted by: JamesinMinneapolis

HI All--

Here is a link to an article from a couple of days ago in the St Paul Pioneer Press re: How Cool Minnesota is Towards macys.

HOwever, I think the really interesting part is the reader comments after the article. These people are right on!!! And I swear I did not coach them....LOL. We now have a whole squadron of covert activists in the Twin Cities speaking out publicly and delivering coherent, articulate, accurate messages.

Paste this into the address line of your browser:

http://www.twincities.com/mld/twincities/news/consumer_news/16172533.htm

Regards.

P.S. Oh..and..umm..I admit I am "James", even tho I subscribe to their arch-enemy, the Mpls Star Trib. I could not NOT participate in the festivities...LOL.

Date: Sat, December 9, 2006,  11:05 pm CT
Posted by: Jim McKay

More than a few of us were wondering why the Sun-Times featured no coverage of our protest rally on Friday, November 24 ("Black Friday"), despite the fact there were, according to the Tribune, 100 protesters and the Sun-Times was repeatedly phoned, faxed and emailed to make them aware of the event.

Perhaps it is somehow connected to the new sweepstakes promotion jointly sponsored by Macy's and the Sun-Times! Tomorrow's Sunday Sun-Times features an ad for Macy's and their "Hollydays" event ON THE FRONT PAGE. It takes up roughly 15% across the whole bottom of the front page. There are additional ads inside that say, "Some things may change...The tradition remains the same" with Macy's logo beneath.

The sweepstakes are jointly sponsored by the Sun-Times and Macy's. For each day, a $1,000 gift card will be given away; winners also have the option of using the personal shopper at the State Street store for two hours before this Christmas. There are other rulesi and they are listed at http://www.suntimes.com/shoppingspree. You have to fill out a coupon with your name, address, phone number and option email address and bring it to one of 16 Chicagoland Macy's locations in order to enter. One has from December 10-16 to enter.

I wouldn't be surprised if this promotion--including front page Macy's ads--ran all week. I think the reason they are listing the exact locations of the Macy's stores is to get new customers who may not have been Field's shoppers into their stores and, in the process, add them to Macy's mailing list. Then again, if that were the case, why would they attempt to suggest the traditions are the same? Of course they killed off the biggest Field's traditions of all: the name Marshall Field's, quality, service and uniqueness.

I'll leave it at that--I'm eager to hear what others think.

Thanks to all of you who leafletted on State Street and in other special ways elsewhere as Mall walkers, Main Street pitchmen and pitchwomen and more. Every bit helps.

Thanks! You folks are the best!

Jim

P.S. Loved the story about Field's welcoming Bloomingdale's in that ad.

Date: Sat, December 9, 2006,  11:02 pm CT
Posted by: Jim McKay

Earlier today, I received a letter efrom the City of Chicago in followup to the letter I presented at the zoning hearing on September 15, 2006 to request a special variance that would allow Macy's to install two 6' high by 30' long Macy's sign above the top floor of 111 N State; one sign would be on the State St side at Washington and the other side would be on the Randolph side at State St.

As many of you know, it was approved but we didn't understand why the signs weren't up by now--not that we were looking forward to them. Personally, I think the huge signs would offend many former Field's shoppers since Field's did a great job for close to 100 years without any need for such tacky signs--which, contrary to explained in the letter, include a glaring red star.

The letter I received on behalf of us Field's Fans revealed that along with the signs, Macy's must install a "green roof" on 50% of the building. "Green" refers to a roof that has plantings, etc and is good for the environment. Mayor Daley is huge proponent of this. So while I am not pleased about the signs, nevertheless, I think they would have happened without a Green Roof; so I am pleased with that aspect, although I am sure Macy's will spin it as being all to their credit, like keeping the 12 Field's plaques and the two great clocks when really those are required to stay by law.

Based on this, I suspect the signs can't be put up until the green roof is established and that easily could take until next summer.

I will try and get the letter scanned and posted somehow.

Date: Sat, December 9, 2006,  7:02 pm CT
Posted by: Gail

Ladies and Gentlemen: I've got lots more bumper stickers. They're free. If you haven't ordered yours yet, just e-mail me with your mailing address, and I will put one in the mail for you.

Many people have asked me what they can do to help protest the Macy-ification of Marshall Field's. For some people, this is the perfect way. Not everybody is free to leaflet on Saturdays. Not everybody can help pay for bumper stickers. But everybody in the Chicago area has 10 friends, colleagues or family members who would be happy to display a "Field's Is Chicago/Boycott Macy's" bumper sticker. Even people outside the Chicago area often have 10 such friends.

If you have a friend who hates to scrape old bumper stickers off, tell him or her just to tape the bumper sticker to the car's back window on the inside. It will come off easily when it's time to take the sticker off.

Date: Sat, December 9, 2006,  3:50 pm CT
Posted by: JamesinMinneapolis

Hi All---

Yikes---i just finished reading today's Star Tribune here with its new free advertising for macy*mart: a small front page article with foto of 2 teenagers buying an iPod from the vending machine in the men's dept at the Nicollet Mall store. It is 1 of 3 macy*mart stores here in Twin Cities that allows shoppers to buy senstive electronics equipment and watch it being dropped from a shelf into a bin for their pickup. Then they take it home and hope it was not damaged. They also hope that your credit card works in the machine and that the data is safe in the machine.They stand and remark how wonderful it is to shop in this high end department store and that they really must come back here to buy electronics, rather than going to, say, Ultimate Electronics, where they would be bothered by now by a pesky salesperson in a suit and tie, asking if they needed any assistance or if they had any questions.

Regards.

Date: Sat, December 9, 2006,  2:44 pm CT
Posted by: Doris in Chicago

Hello Fields Fans,

Well gang I saw one today for the first time and let me tell you it was UGGGGLY! I have been looking for one every since that faithful day in September. I saw my first Messy's furniture truck. The front of the truck was still Marshall Field's dark green but the rest was stark white with that other store's name and logo. It looked hedious!

Now that I think about it we should probably thank Messy's because it is a billboard which screams: YES, we are cheap; YES, we are tacky; YES, we have no class; and YES, we do clash with classic! THANK YOU MESSY'S, I COULDN'T HAVE SAID IT BETTER MYSELF AND KEEP UP THE 'GOOD' WORK!

Below is a brief email I sent to a Staff Writer of the "Inquirer" in Philadelphia. In the article Ms. Burling mentions that neither Messy's or the company which in Philadelphia which produces some of the candies are not talking. Makes me wonder what FDS has up their sleeve for the future of Chicago's Frango Mints. What do you think?

Ms. Burling,

In reference to your article of December 8, 2006 in the Inquirer C+WhatC-s Frango, MacyC-s IsnC-t Saying,C- IC-ll make it short and sweet. Personally it isnC-t only about the Frango Mints, itC-s the fact they were sold at Marshall FieldC-s exclusively and the box of candy was almost always accompanied by a Marshall FieldC-s gift certificate. For anyone who doesnC-t understand, it can best be described like this: Frango MintsC3 ChicagoC-s very own unique, up-scale greeting card; Marshall FieldC-s gift certificateC3the door to the world. It was ChicagoC-s perfect gift! Naturally the larger the gift certificate, the sweeter the Frango Mints.

Date: Sat, December 9, 2006,  12:51 pm CT
Posted by: Esketh Tulloch

Just to show you what a classy store Marshall Fields was. I lived in Chicago in the early 90's and I remember a full page ad in the Tribune from Marshall Fields regarding Bloomingdales arrival into Chicago. The picture had three little girls shopping and two had Marshall Fields green bags and one had the brown Bloomingdale bag. One Marshall Field girl said to the Blomingdale girl " DARLING I SEE YOU SHOPPED AT BLOOMINGDALES!" The bottom of the ad reads MARSHALL FIELDS WELCOMES BLOOMINGDALES TO CHICAGO! So much for gratitude, thanks MESSYS AND ALFANI!

Date: Sat, December 9, 2006,  11:10 am CT
Posted by: JamesinMinneapolis

Hi All----

To follow up on the posting of Mike M on 12/8 where he found a listing of great places to shop on Yahoo and it listed M Fields Chiacgo followed by Mall of America (MOA) Minneapolis. The MOA is a mistake I am certain---that is the most vulgar, awful, disgusting, trite, bilious, white-trash, loud, obnoxious, hideous, mundane, shopping experience you can imagine. It is, of course, anchored by the only macy*mart we had ----until recently, that is.

That Yahoo listing should more correctly read Marshall Field's Chiacgo followed by Marshall Field's Minneapolis, rather than by MOA. As you have all seen the articles from our press here this week, the Univerity of St Thomas study shows, as one elderly woman interviewee stated, "We (Minneapolitans) just ain't takin' to the new people tryin' to take over. We like good quality stuff and we ain't afraid to pay for it. Send these new fellas back to New York. We know how to run fine stores right here in the Midwest. Hell, we've been doing it for over 100 years!"

Regards.

Date: Sat, December 9, 2006,  10:55 am CT
Posted by: Paul

Perhaps we should begin a civic appeal to bring the first U.S. Harrods store to the building being built across from 111 N. State St.? It would be awful if they came to NYC first! I recall the idea was discussed years ago but failed. It would absolutely destroy Macy's Loop business, completely crush it. Does anyone know which shops are already slated to open at the new building?

Date: Sat, December 9, 2006,  5:39 am CT
Posted by: Mitch

To Rybenn,

If I'm getting things tied correctly I believe the Pacman analogy refers to Federated gobbling up stores and brands much the same as the Pacman character gobbles up images on the screen. I don't think the Pacman comments are meant as a critique of the game or it's founding and manufacturing firm directly.

Mitch

Date: Fri, December 8, 2006,  4:44 pm CT
Posted by: LiMack

Yo Alan, thanks for sharing the link to that brief "article" in the Business Ledger on how absolutely wonderfully fantastically great the "conversion" is going in Chicagoland. What a hoot!!! Hey, you can't blame Jennifer MacNamara--- spinning for M**y's is her job. But, I would hope that news professionals, especially in the business media, would be a little more careful and a little less gullible. Does everyone recall how ENRON was praising itself to the skies just before it tanked and went out of business?

Date: Fri, December 8, 2006,  4:55 pm CT
Posted by: Linda Simons

My mother saw her eye doctor in Joliet yesterday. He said he was boycotting Macy's because the employees have been told not to wish anyone Merry Christmas. (That must go with the funereal black they all wear.) Whatever the reason, it's always good to hear about another Macy's boycotter.

I finished my Christmas shopping without stepping once into the Evil Empire's stores, including the brand new Bloomingdales here in San Diego.

Keep up the boycott! Field's forever!

Date: Fri, December 8, 2006,  5:00 pm CT
Posted by: Jim McKay

Page out to "Bob in DC"--could you email me at jjmckay@fieldsfanschicago.org? THANKS!

Date: Fri, December 8, 2006,  10:13 pm CT
Posted by: Gail

Here's additional evidence that we're building momentum. I have been keeping track of how many people in key states google "Marshall Field's" per week since September, and the number has doubled in the last few weeks. It has never sunk below 1200 and it's been running more that 3000 lately. (The number googling other Macy-ifed stores is considerably smaller.)

I can't say for sure that all this additional activity is due to Field's Fans. Maybe some of the googlers are worried investors. Citgroup's downgrading of Federated's securities is sure to have caused some concern. But either way, this is very bad news for Federated.

Date: Fri, December 8, 2006,  3:51 pm CT
Posted by: Steven

Regarding several comments about media reports Macy's has spinned to say that May customers will eventually come around: Macy's isn't the only advertiser on television and in print. I'm sure if the marketing executives and media buyers for Nordstrom's, JC Penney, Crate & Barrel, etc. were alerted to the bogus reporting favorable to Macy's, said reporting would soon stop.

Remember, the enemy of our enemy is our friend, so rather than complain to ABC, NBC, CBS, the Tribune and the Sun-Times about their poor reporting of the real situation, let's alert Macy's competitors about the "free advertising". Macy's is getting.

Write letters to or call:

Linda Toschi Finn
Executive Vice President, Marketing
Nordstrom's
1617 6th Avenue, Suite 500
Seattle, WA 98101
(206) 628-2111

Steven P. Dennis
Senior Vice President, Strategy, Business Development and Multi-Channel Marketing, The Neiman Marcus Group, Inc.
One Marcus Square
1618 Main Street
Dallas, TX 75201
(214) 743-7600

Michael J. Boylson
Executive Vice President and Chief Marketing Officer
JC Penney
P.O. Box 10001
Dallas, TX 75301-7311
(972) 431-1000

Kevin Mansell
President
Kohl's Department Stores
N56 W17000 Ridgewood Drive
Menomonee Falls, WI 53051
(262) 703-7000

Edward P. Carroll, Jr.
Executive Vice President, Sales Promotion and Marketing
The Bon-Ton Stores, Inc. (owner of Carson Pirie Scott)
2801 East Market Street
York, PA 17402
(717) 757-7660

Andrea McKenna
Senior Vice President, Marketing and Catalog Development
Talbots
One Talbots Drive
Hingham, MA 02043-1586
(781) 741-4500

Gordon Segal
President
Crate and Barrel
1250 Techny Road
Northbrook, IL 60062
(800) 967-6696



Date: Fri, December 8, 2006,  3:50 pm CT
Posted by: Steven

Forbes today had an interesting article about the revival of none other than Montgomery Ward. This proves to me that it is very possible to get Field's back, as Field's has far more brand awareness and cachet than Ward's.

Here are a few quotes from the AP/Forbes article presented under Fair use: you can view the whole article at:

http://www.forbes.com/feeds/ap/2006/12/07/ap3236886.html

Montgomery Ward Comes Back, Sans Stores

There is life after death - at least in retail.

Five years after Montgomery Ward went out of business, its brand name has been revived on the Internet and there's even a 21st-century version of the Wards holiday catalog that was standard fare in American households for decades at this time of year.

.

.

.

.

Many of Montgomery Ward's old vendors and products and several former employees are part of the new Wards, which sells 46,000 items online ranging from rugs to recliners and home electronics to Rudolph the Red-Nosed Reindeer yard art. And David Milgrom, the private firm's president and founder, notes that the cataloger shares Wards' Chicago roots and retail industry experience.

.

.

.

.

"...In the fierce competition among retailers, industry experts say a trusted brand - even a heretofore dead one - can be half the battle." FAO Schwarz toy stores, another century-old retailer that landed in bankruptcy ... reopened on New York's Fifth Avenue and in Las Vegas in 2004

Pepsodent toothpaste, once the No. 1 U.S. toothpaste before fading into oblivion, was purchased by Church & Dwight Co. in 2003 from Unilever and now is a value brand sold in discount stores.

White Stag, a leading maker of ski clothing and sportswear dating to the 1930s and '40s, is now an in-house brand at Wal-Mart Stores Inc. after being bought from Warnaco Group Inc. in 2003.

.

.

.

.

"To build a brand today is so expensive. There's only so many Wal-Marts and Amazons out there," he said. "We just picked up where they (Wards) left off."

.

.

.

.

Date: Fri, December 8, 2006,  12:56 pm CT
Posted by: Mike M

So I go to www.yahoo.com today and notice this in the corner of the front page of the website. Check out #5.

Welcome to yahoo.com

'Tis the Season: Top-Rated Places to Shop

Century 21, New York, NY

Brea Mall, Los Angeles, CA

Neiman Marcus, San Francisco, CA

Grapevine Mills, Dallas, TX

Marshall Field's, Chicago, IL

Mall of America, Minneapolis, MN

Underground..., Atlanta, GA

Fashion Show, Las Vegas, NV

Date: Fri, December 8, 2006,  12:46 pm CT
Posted by: Mark in Phila

Hello Fields Fans,

Cold there, I hear!! I loved reading your posts. The world needs more Doris IMO. I hope the FDS board wakes up to how TL's salary is OVERPRICED and how TL's scaring all the customers away with his junk brands is much too EXPENSIVE for FDS's bottom line.

Myself, I just can't keep the FDS Fields-Destroying-Spin straight this holiday season. After months of FDS and its Chicago Media Partners dragging poor Ralph Hughes and others out to tell us "nothing has changed but the name," here comes some mail from the FDS Direct Mail department noticing I haven't used my Fields card in a long time and come in to see all the "exciting changes." Like what!!? Red Haunted-house lighting ... informative new signage explaining what French Cuffs are ... Club Room dress shirts made out of Old Navy material ... suits in every color and style and size as long as the color is black the style is Calvin-Klein-blandness and the size is teens. Thanks TL but if I want to see the exciting changes I'll just visit one of the Philadelphia stores you ruined. Memo to Ralph, sit down with the direct mail department and get the spin straight.

I miss my Fields!!! There's no place like it. Happy shopping everyone ...

Date: Fri, December 8, 2006,  11:20 am CT
Posted by: Mitch

If we see a media story that we can prove is biased in favor of the army of occupation (FDS)then we should send letters to the editors and program managers stating our feelings and that if the venue can't be more factual in their spin we have every intention of boycotting that newspaper, that TV or radio station, and their advertisers as well. And we don't mean maybe.

Remember, Certified mail, return receipt requested, To the Office of... If you mention the persons' names directly you have a chance of having the letter refused.

Mitch

Date: Fri, December 8, 2006,  5:27 am CT
Posted by: Michael Smith

http://www.philly.com/mld/philly/business/16190325.htm

Above is the link about an article here in Philly about Frangos and how no one around here knows what they are. This site is mentioned in the article. Thought everyone would enjoy reading this. It is such a shame that each city has lost it's shopping identity with Messy's.... Flying out to Chicago tonight to see Messy's Chicago for the first time. It is going to be sad-- I want Marshall Field's back!

Michael Smith

Haddon Heights, NJ

Date: Fri, December 8, 2006,  2:33 am CT
Posted by: Rybenn

Let me drift a little off topic for just a second. (I promise it will tie together in the end)

I am a huge fan of Pac Man, and have been for years. So I have to ask what's with the Pac Man bashing? A brief history:

In a time when video games consisted of low quality ping pong simulations or spaceships blowing stuff up , Pac Man was new and unique. So much so that people all over tried to copy, borrow or steal its format in an attempt to cash in on its success. Is there anyone else that you can think of who was a pioneer in their field whose innovations set a new benchmark for the world to follow?

Also, in the 1980s Namco, the Japanese company who created Pac Man, had virtually no presence in the states. So they chose Bally Midway, an historically Chicago company, to manufacture and distribute Pac Man in the US.

Innovative, pioneering, made in Chicago. I think putting Pac Man and m@cy's in the same sentence is just a bit unfair, don't you?

Date: Fri, December 8, 2006,  12:58 am CT
Posted by: Alan

Just so you are aware, the Federated Spin Machine is back in action, despite the rather public admissions by Federated that the Macy's transition isn't going quite as well as expected nationwide:

http://www.thebusinessledger.com/Articles.asp?artId=1396&isuID=82

Somehow, I highly doubt that people have found Alfani to be of higher quality than Field Gear. Evidently, they haven't found Macy's furniture to be of high quality. As for me, I just gave Crate and Barrel some furniture business last weekend. That receipt will undoubtedly be one of the attachments in my January letter to Federated.

In any case, something else to be aware of is Dick Biondi's Toy Drive (back after a 1 year hiatus). It's in Yorktown Mall this Friday and Saturday. There's a Carson's and a Von Maur in the mall. There is always a need for gifts for teenagers (boys and girls, particularly of minority ethnic groups), so keep that in mind as you spend the money that otherwise might have gone to Field's!

Date: Thu, December 7, 2006,  11:06 pm CT
Posted by: JamesinMinneapolis

Hi All---Re: Comments of JamesfromCalifornia

I concur big time. When I first entered the downgraded stores, I was thinking along the same lines. High prices do not by themselves equal "bad" for me. There are certain item I buy that I view as a commodity and look for low prices. Other items I buy I expect to pay more and definitely am not looking for bargain basement prices. For most items I buy, especially most clothing items, quality has proven to be a bargain for my way of life. I go to Marshall Field's, buy some good quality stuff and then wear it for years. That seems to be a way to get my money's worth. "Yes, the shoes cost $240 but I've worn them for 6 years for business, so I guess they paid off."

So while I do not want $240 tennis shoes, $240 dress shoes seem fine to me. My very first impression the first time into macy*mart was sticker shock while looking at the prices on the shoddy, poorly made goods; e.g.$46 on a Club Room, cheap, thin shirt that would cost about $11 at Wal*Mart. $46 was not really expensive but my first thought was "OVERPRICED" since it was such crap.

I think that "other James" (lol) articulated my position perfectly.

Regards.

Date: Thu, December 7, 2006,  11:05 pm CT
Posted by: Mrs. W

Hi All,

I just had gotten back with visitors from California visiting State Street and Michigan Avenue. Everyone of my guests knew we no longer able to shop at the store formally known as Marshall Field's. I had to convince a few of my friends by taking them in, I didn't say one thing and all of them were in shock, the music in cosmetics was blaring ghetto rap, all the sales associates were walking around looking like they were all suffering from bloody noses, and two people in the middle of the aisle had their cheap Messy's plastic bags break open, how horrible!

Several of my friends visit Messy's in So. California and say what's happening here is just a disaster. We went to the Fur Salon since it has been quite cold and what a joke of their limited selection. It was like nothing in previous years. My husband two years ago for Christmas bought me a beautiful shearling coat from the fur salon. I treasure the inside labeling of Marshall Field's.

I don't know if people remember when I. Magnin was on Michigan Avenue, they always had one of the best fur selections by the Carol and Irwin Ware designers. The Messy's fur salon was truly below Carson's moderately priced quality. One of my friends said this is Chicago, South Coast Plaza has more furs! The Californians all miss Magnins out there. I said give this place another year and Federated will be on their knees to either sell the Macy's North Division or convert it all back.

We didn't even eat lunch at the Walnut Room, it was empty by mid-afternoon, we went to The Palmer House and listened to harp music having a goodtime. Onto Michigan Avenue were Chicago Girl Place, Ralph Lauren and Mark Shale were all very busy. Field's at Water Tower Place, oh excuss me Messy's was dead. My friends said this place needs a makeover but I doubt Federated will spend a nickel spiffing that location up, to many tourists willing to buy souvenirs. It was good to know that Lord and Taylor was very busy, I think they will stay in Chicago and have probably won over some of the Field loyalists, I think they have good quality and nice sales from time to time for the whole family. I'm hoping they will anchor across from Messy's on State Street!

I so enjoy reading the posts on this site, I am really having difficulty this holiday season not being able to purchase many fine gifts without the legendary store and those beautiful Marshall Field boxes. We just put the tree up the other night and I bet I have 25 or 30 Field Christmas bags from the past 10 years, it makes you want to cry. I don't think any store had more beautiful holiday bags than Field's, OK, possibly Neiman Marcus but it meant more for us here. The colors every year were different, very creative. What is Messy's thinking with their selection this year? Let's see red is a good color, NOT!

Can you imagine from Federated's blunder here and other primary May locations how much marketshare and sales they have lost this holdiay season. Come next spring the analysts are going to issue a big "sell" for the Federated stock. Nobody is going back to shop seriously there, who would want a Macy's box to open at Christmas????

Field's is Chicago. Viva La Boycott!!! My friends said they wished they had more spunk like we Chicagoans, hold your ground and don't shop at Messy's or Bloomingdales. I told them I would send them some bumper stickers, they said the LA Times had several articles on the Messy demise of Marshall Field's. It's very encouraging to hear that it is reaching all corners of the United States.

Mrs. W

b

Date: Thu, December 7, 2006,  9:08 pm CT
Posted by: Drew

Thanks for the links to the Chicago Tribune article in which Terrible Lundgreed continues to say that shoppers will come around to macy*mart. Well, he has it partially correct. Customers in the North and Midwest divisions have come around--to other retailers. People are creatures of habit, and once they have gotten into a comfortable routine, they tend to stay with it. The former May customers have migrated elsewhere following dissatisfaction with the "sensation spreading across the nation" (like the plague); once they have found a shopping venue offering a level of satisfaction, the consumer will tend to repeat the experience. Consumers HAVE checked out macy*mart, didn't like what they've seen, and HAVE defected to other retailers.

The link to the University of St Thomas was interesting. The researchers have quantified consumer dissatisfaction with macy*mart; they have documented what posters on this board believe--the rebranding strategy is a failure. Surely someone on the Board of Directors of Filthy Downgraded Stores realizes that the macy*marting of American isn't working. Here's a thought: cut your losses NOW before it's too late. Say that "We are responsive to customer requests and are working for their satisfaction." Whatever happened to the old adage "The customer is always right"? Turkey Lunkhead believes "If we sell it, they will come." Guess not!

In response to the post about "Expensive" versus "Overpriced." These terms are pretty much interchangeable. Most people would agree that Nordstrom is expensive, but they offer quality and service and you pay for what you get. On the other hand macy*mart is overpriced; you pay more and get less. I think that stating macy*mart is "expensive" means their prices are too high for what you get.

Date: Thu, December 7, 2006,  8:31 pm CT
Posted by: John in Memphis

James from CA, I think many people are using the terms "too expensive" and "overpriced" interchangeably. You beautifully described the difference.

I find Macy's overpriced given the quality of the merchandise. I don't have that same reaction when I shop at Dillards. Their merchandise is of a decidedly higher quality. Dillard's isn't my favorite store on earth. They are simply the best of what's left.

Macy's seems to be attracting a level of customer that probably does consider the merchandise too expensive for their financial situation. Most of them appear to be Wal-Mart/K-Mart shoppers who feel Macy's is a step up in status. I'm basing that statement on observations in Memphis stores. Last time I ran through Macy's, two women were adoring a table of $69 EDV cashmere sweaters and commenting that they couldn't afford one.

Date: Thu, December 7, 2006,  8:25 pm CT
Posted by: carmen

T H E B O Y C O T T I S W O R K I N G !!!!

Walked through Messy's today, as I do every Thursday and it was emptier than usual, despite the fact that it is only 18 days till Christmas.

I T H I N K W E A R E G A T H E R I N G M O M E N T U M !

K E E P I T G O I N G, C H I C A G O !!!

Keep it going, Field's lovers everywhere!

Date: Thu, December 7, 2006,  7:23 pm CT
Posted by: gayle

To James in Calif:

I totally agree with your distinction between "too expensive" and "overpriced." The problem that Macy's faces is that it is both! It is overpriced for those of us who are used to Field's quality vs. price. It appears too expensive for many of the new customers they are trying to lure from lower end stores, and if those customers take a close look at the merchandise, they will see it is also overpriced.

You make a really good point here. If Macy's was just "too expensive," then their couponing craziness might help. Because they are also "overpriced," then a little discounting won't help. Junk is junk, even if it is 20 percent off!

Date: Thu, December 7, 2006,  4:22 pm CT
Posted by: Doris in Chicago

Hello Field's Fans:

Something you may want to consider when donating to your favorite charities or political groups in the future. In the memo section of your check write: on behalf of fieldsfanschicago.org, or in honor of Marshall Field (the person or the store), or include Field's is Chicago. The purpose would be two-fold--#1, its another way of being noticed by the general public; and #2, those that think we are driven by only one cause will see the difference we are making in other areas. I know most people choose not to boast about they're good deeds but this idea would be another way of letting the world know how far- reaching this movement is.

If your local schools, or business organizations are selling sponsorship ads in programs for plays, sporting events, etc. have the ad read: FROM A MARSHALL FIELDS FAN, or Bring Back Marshall Field's or I Want My Marshall Field's or Field's is Chicago or Marshall Field's Forever. You get the idea.

What do you think?

Date: Thu, December 7, 2006,  2:46 pm CT
Posted by: Larry L.

For anyone intersted, the Biography Channel will be running the biography of Marshall Field's later this month.

Date: Thu, December 7, 2006,  1:00 pm CT
Posted by: jamesfromCA

I have been reading several articles in the press since the changeover and I noticed many who have expressed their opinion that "Macy's is too expensive". To me there is a difference between "overpriced" and "too expensive". I wonder if what they really mean is "overpriced". For me spending $60,000 on a Lexus in my income bracket is "too expensive". That's not to say the Lexus is isn't a fine automobile, but at the same token, spending $19.00 on average meatloaf in a restaurant and being charged an extra $8.00 for a side of mac n' cheese is "overpriced".

Lundgren decided that Macy's was going to be a low end to mid tier store. Field's was a mid level to very high end store. If you want the old Macy's of the past you have to go to Bloomies. FDS is trying to convince the public that both stores are exactly the same, they aren't, anymore than a Hyundai is the same as a Lexus.

I never recalled anyone accusing Field's as being " too expensive" and Field's wasn't cheap.

I do believe that the people saying Macy's is "too expensive" are the JCPenny/Kohl's/Mervyns/Dillards crowd. IMO Macy's is overpriced. Overpriced meaning for what the level of quality is, the price is too high. To me paying $650.00 for a "Tennis Elbow" suit made in China is overpriced. At this time $1200.00 for an Armani suit is "too expensive" for me but I don't question the quality of style.

I would like to hear what other think on Macy's being " too expensive" or is it "overpriced"?.

Again to me there is a difference, but then maybe that's just me.

Date: Thu, December 7, 2006,  11:20 am CT
Posted by: gayle

Hi All,

Regarding Macy's possible desperation, and their lie that they are using fewer coupons:

I was out of town for less than a week after Thanksgiving. When we got home, there were *10* pieces of advertising from Macy's in our mailbox, all offering various coupons! Some were addressed to my husband (who was the main Field's cardholder), some were addressed to me, some to occupant, and my personal favorite: one was addressed to my father, who lived with us but has been dead for 11 years! I hate to tell them, but my dad is probably spinning in his grave right now seeing what they've done to Field's. Sure sounds like desperation to me! All this in spite of the fact we've asked to be removed from their mailing list.

Before we left, I went into the Oakbrook store to use the $10.00 gift card (at a partner business). I promised myself I wouldn't get upset, and I especially didn't want to be rude to an innocent employee. When she checked me out, the girl asked if I would be paying the the small remaining balance with my Macy's card. I said no, and she asked if I had a Macy's card. I told her nicely we had, but we had cut it up and sent it back. She smiled, said "I understand completely!" and wished me a nice day.

I left the store in tears. It was so loud and trashy in there. It was my first visit since pre Sept. 9th, and will be my last until the Field's name is restored.

Viva la boycott!

Date: Thu, December 7, 2006,  10:38 am CT
Posted by: Richard

At least the Chicago stores have events. I just checked the Macy's site and there is not one event listed in the entire Houston market. Foley's used to have events all the time. Another thing, it is my understanding that all of the restaurants are now closed. I hope that does not happen at Fields.

Date: Thu, December 7, 2006,  9:19 am CT
Posted by: Tom Alexander

A petition has been posted at this location that some may be interested in signing.

http://petitionnation.com/petition-view-203-1.php

TA

Date: Thu, December 7, 2006,  8:51 am CT
Posted by: Erick

I saw that bogus ABC7 report last night on the Walnut Room and it was a total PR move and sellout of quality journalism. I agree with with fellow Fields Fan Mana Olana. If nothing has changed as the report said, then why then is this is a story? The story just mention that the same tree and traditions are still there despite the name change. They even included a soundbite from a customer who was more than satisfied with what Macy's has done with the traditions.

This was obviously a sorry attempt by Macy's to get people into their doors and fill all the empty seats in the Wallnut Room.

Real journalists would show the real story: footage of empty lines and plenty of empty seats and people dining and eating elsewhere as tell tale signs of a tradition dying due to coporate greed and homgenization.

Viva la Boycott!

Date: Thu, December 7, 2006,  4:15 am CT
Posted by: Mitch

Instead of the risky "Boycott Macy's" photo/postage stamp idea we could simply make our own Christmas Seal. Just get adhesive ink jet paper and on your computer create a small stamp in green. Cut it out and place it next to postage on your mail. There's plenty pf ways to scan a Field's logo.

And remember...Any letters that you send to FDS headquarters should be sent Certified mail, return receipt requested.

Mitch

Date: Thu, December 7, 2006,  2:41 am CT
Posted by: JamesinMinneapolis

Hi All---- Re: The study conducted by University of St Thomas on attitudes of Minneapolis folks toward macy*mart

I am quite p